SEO FRIENDLY WEBSITE REDESIGN – Dos & Don’ts

10 min read

Tips to Make your Website Migration a Success
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Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.
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There is a possibility that your page’s URL might change when you go for a website redesign. This may result in you losing out on page rankings which in turn hampers the overall visibility of the website in search engines. URL changes must be updated with the search engines to avoid rebuilding from scratch. You need a trusted Web Designing Company to make sure your SEO isn’t hampered when you shift. I Knowledge Factory offers the best SEO services in Pune to help you optimize your new website’s performance.

Use a 1:1 page redirect to redirect the user from your current website to the pages on your new one resulting in a more consistent user experience. If you don’t have the page-to-page redirect facility, you can always match pages with similar content to maintain relevance as well as value for the user.

While going for a redesigning of your website, it is important to test single pages from your website with a redirect to the new one in order to test if they appear in Google search results. Once you know that Google has updated your changes, you may move on to the complete transition process. You can avoid glitches & avoid downtime by updating small portions of your website at a time rather than going for the whole thing at once. If you possess a new domain, add this to the Google Webmaster Tools & submit a sitemap to inform Google your new content is live.

 

 

Digital Marketing Strategies For Educational Institutes

Here are a few steps to ensure the SEO-friendly nature of your website is maintained:

Step 1 – SEO Optimization

You need to look after SEO as a priority as it will impact the reach of your website significantly. Consider the need before deleting any old piece of content and do not change every URL without redirecting the old ones.

Step 2 – Website Crawling

Meta Data & URLs of your previous website are important to identify exactly what has changed & the logic behind the change. Conducting an SEO crawl will give you a roadmap of how the entire site is currently playing out. This will help you map & match your new website to the old one.

Step 3 – SEO Auditing

An SEO audit is absolutely vital as it helps you define your strengths & weaknesses and also helps you mitigate risks & identify opportunities in your current website helping you structure your new website better.

Step 4 – Noindex your test site

You do not want Google to index your website while it is undergoing testing. New content automatically gets indexed. When you are working on a test site, you would not want Google to index it. You can no-index your website by ticking on the no-index box in the CMS of the website or by blocking the site in the Robots.txt file.

IKF is a leading company offering website designing services in Pune having successfully served 900+ clients. With an experience of above 21 years in this industry, you can rest assured that your website design will be unique and highly efficient. We are an established web design agency in India with a competent team of 60+ individuals. You can contact our sales team at sales@ikf.co.in or give us a ring at +91 88888 66110 to know about our services.