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There is a possibility that your page’s URL might change when you go for a website redesign. This may result in you losing out on page rankings which in turn hampers the overall visibility of the website in search engines. URL changes must be updated with the search engines to avoid rebuilding from scratch. You need a trusted Web Designing Company to make sure your SEO isn’t hampered when you shift. I Knowledge Factory offers the best SEO services in Pune to help you optimize your new website’s performance.
Use a 1:1 page redirect to redirect the user from your current website to the pages on your new one resulting in a more consistent user experience. If you don’t have the page-to-page redirect facility, you can always match pages with similar content to maintain relevance as well as value for the user.
While going for a redesigning of your website, it is important to test single pages from your website with a redirect to the new one in order to test if they appear in Google search results. Once you know that Google has updated your changes, you may move on to the complete transition process. You can avoid glitches & avoid downtime by updating small portions of your website at a time rather than going for the whole thing at once. If you possess a new domain, add this to the Google Webmaster Tools & submit a sitemap to inform Google your new content is live.
Here are a few steps to ensure the SEO-friendly nature of your website is maintained:
Step 1 – SEO Optimization
You need to look after SEO as a priority as it will impact the reach of your website significantly. Consider the need before deleting any old piece of content and do not change every URL without redirecting the old ones.
Step 2 – Website Crawling
Meta Data & URLs of your previous website are important to identify exactly what has changed & the logic behind the change. Conducting an SEO crawl will give you a roadmap of how the entire site is currently playing out. This will help you map & match your new website to the old one.
Step 3 – SEO Auditing
An SEO audit is absolutely vital as it helps you define your strengths & weaknesses and also helps you mitigate risks & identify opportunities in your current website helping you structure your new website better.
Step 4 – Noindex your test site
You do not want Google to index your website while it is undergoing testing. New content automatically gets indexed. When you are working on a test site, you would not want Google to index it. You can no-index your website by ticking on the no-index box in the CMS of the website or by blocking the site in the Robots.txt file.
IKF is a leading company offering website designing services in Pune having successfully served 900+ clients. With an experience of above 21 years in this industry, you can rest assured that your website design will be unique and highly efficient. We are an established web design agency in India with a competent team of 60+ individuals. You can contact our sales team at email@example.com or give us a ring at +91 88888 66110 to know about our services.