SEO vs. PPC Which Is Better For My Business

SEO and PPC are the digital marketing strategies that are pretty much in practice these days. However, there is a lot of debate regarding the effectiveness of one over other. Some folks believe in the ‘slow n steady’ approach of SEO while propagators of PPC vouch for its overnight success rate. In this article, let us compare SEO vs PPC and try to find out if either of these strategies wins hands down.

SEO vs. PPC – Some Considerations

Let us first understand the basic working principle behind the two strategies. SEO or Search Engine Optimization relies on natural/organic rankings by the search engine. The better the ranking, the better visibility, hence more chances of a user clicking on your link. PPC or Pay Per Click is ‘paid’ as the name suggests. In this strategy you buy an ad space on the search engine and your sponsored links keep running until your budget expires. Now let us see how these strategies can affect businesses.

SEO vs. PPC – Which Is Better For My Business

It is impossible to pick one over the other when it comes to selecting a strategy for your business. The selection would largely depend upon the type of your business, the return on investment that you are looking for, your budget and available time at hand. Let us consider each of these factors one by one.


SEO strategies typically takes months to reflect on search engine results page. PPC on the other hand assures instant visibility. Once you start bidding on the ad space, you get the visibility on various target key words for as long as you keep bidding. But once your budget gets exhausted, you lose all the visibility. SEO is the most natural or organic way of getting ranking through search engines. If the search engine finds your pages to be most relevant then you will stay there for a long time, garnering more visibility, hence more page visits.


PPC has about 1.5 times more conversion rate than SEO. SEO is largely at the mercy of a search engine. With PPC you can target multiple keywords and create unique call to actions. You can have multiple landing pages for the same keyword and test which fetches more traffic, in the run time. Feedbacks, phone numbers, emails and social media access gained through PPC helps you to instantly generate leads.


PPC is paid campaign. You keep running your ad until your budget gets exhausted. Depending upon your keywords, every click may cost you an amount ranging from few paise to several thousand rupees. However, that does not imply that SEO is free of cost. SEO can only fetch you traffic if it is done properly. This means you need to hire an expert or an SEO company to manage your SEO.

Type of Business:

If you are into a business where business dynamics change overnight, then you would possibly benefit from PPC. Real estate project launches, events etc. need instant visibility, which can be assured only through a PPC campaign. However, if you are more inclined towards brand building, then you ought to seek SEO.

SEO and PPC work best when combined together. Both these strategies need superior quality of content to drive them. An internet marketing company can expertly handle all these strategies effectively and give you better results.

Ashish Dalia

Recent Posts

A Title can be given but Respect is to be Earned.

Recently, I had the privilege of being a part of 2 Mega Flagship programmes hosted at MIG, Pune (Mahesh Industrial…

7 days ago

MAHA NGO Federation Launches Its Brand New Logo!

On the occasion of Independence Day team IKF (I Knowledge Factory Pvt. Ltd.) crossed another milestone. MAHA NGO Foundation (MNF)…

1 month ago

7 Easy Ways to Promote Your Matrimonial Business Online

Today, the key facilitator for arranged marriages in India are not our uncles and aunties or neighbors or well-wishers or…

2 months ago

I am Not Weird, I am Limited Edition

When I was going through my usual research, these words “I am not weird, I am limited edition” came into…

2 months ago

Visual Search – What it means for an SEO Company

There have been times when I fail to recollect a particular pattern of shirt, the typical print on that shirt…

2 months ago

    Top 7 Digital Marketing Strategies for Hostels

    A hostel is a place where like-minded bachelors stay together. These individuals require accommodation that is feasible in terms of…

    2 months ago