While the core ideas behind marketing are often over-simplified, as most marketers know, it is actually much more complex than it seems to the outside world. One of the best ways to take your marketing efforts to the next level and truly learn how to be the best-of-the-best, is to learn from some of the most influential minds in the business. The easiest way to do this is to read their books. Here are seven books that every marketer should read right away if they want a better understanding of how this complex market works.
If you haven’t heard about Jay Abraham yet, then it is time to pick up one of his works. While Abraham is filled with knowledge and insight on the marketing world, one of his biggest points of emphasis is the idea of leverage. The idea is simple – if something isn’t working, then you need to change it and this book shows you how.
If you want to be a great marketer then you need to know how to hustle, and this is just what this book teaches readers. The goal is to help readers look at life through a new lens and to find their optimal path towards success. For marketers who need that extra boost of inspiration in their career to go the extra mile and make the extra effort—this is just the book you have been looking for.
This book talks about the importance of finding the right target market of consumers. Or, as the book puts it in their extended metaphor—if you were starting a company to sell hamburgers, how you would find a group of starving consumers to want those hamburgers. Plus, this book starts with an introductory story that really puts the importance of your target market all in perspective.
Designed with marketers, web designers and entrepreneurs in mind, this book just doesn’t go over the basics of Search Engine Optimization, it takes a very tactile approach to SEO and highlights applicable ways to actually use SEO to grow a business. For marketers that are looking for a book that seamlessly blends the background of what makes SEO work along with hands-on approaches to actually use SEO for their business, this is the book to pick up.
Not every marketer is interested in data, but there is no way around it, if you want to be successful in marketing you need to be able to understand the data that comes your way. This is a quantitative guide to learning analytical skills and learning how to apply it to your marketing efforts. If you are apprehensive about diving in to such difficult terminology—this book makes it all easier to understand than it appears.
Chances are most marketers already have this book on their bookshelves, but for those who don’t this is a “must-read” title. This book is all about learning how to influence others with your marketing messages. The idea is that nothing is as powerful as being able to influence others to do something. In the end, you will have a completely different approach to marketing and the way you think about the messages you deliver.
One of the most difficult parts of understanding marketing is keeping up with all of the changes that tend to happen in the industry. This book effortlessly pits old-school adages against new trends, rules and gives marketers a really clear vision of how they can advance their brands no matter what changes occur within the market.
These are just seven of the most informative and influential books out there for today’s successful marketers, and there are countless more that didn’t make the list. Which of these top titles are already on your bookshelf? Sound off in the comments section below.
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