Should You Still Be Doing SEO in 2020?

10 min read

Importance of SEO in 2020
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

The first position in Google captures around 32% of search traffic, the second position captures around 16% while the 10th position still gathers 2%. That means, in an average monthly search of 550,000, the highest position has the potential to gather traffic of 176,000 which is a lot! But we can counter these numbers with the argument that position one in Google isn’t what it used to be especially since paid ads came into the picture, often also followed up by a “Google Answer Box” and/or a knowledge panel. Google has ensured that the user gets all the information right on the search page without having to go to individual websites. The information of course is from the website itself. This shows that SEO is leaning more to the content side with Google making lives easier for users and consequently harder for marketers. So the idea is to keep your content as relevant as possible and try to identify the pain areas of customers. Knowing what users are searching for and having the correct answer will get you to the top. Since the algorithms keep on changing and google tries to adopt a more refined approach, the only way is to seek the expertise of an SEO company in India. This effort is what refrains many of the marketers to continue with SEO but it also makes way for more genuine content to come up. Here are a few key things that would help you spend your energies in the right direction of SEO.

Narrow down your area of expertise and focus on it

For once, try to think of Google as a Gigantic library which keeps adding several books to its shelves and several pages to its numerous books every day. When someone comes looking for a book, the Google librarian would suggest to them books in the order of their relevance. For instance, someone looking for “turmeric for treating wounds” would be shown books that deal with turmeric treatment on wounds in particular and then turmeric and wounds and alternate treatments in general. Same way, Google is getting populated by information each second, and it only makes sense that you as a marketer, carve a niche for yourselves and deal with one topic at a time instead of skimming several topics on the surface at once so that you get maximum views. Think about it this way, if you are looking for financial advice, would you refer ‘Paisabazaar’ or ‘Howstuffworks’?

Also Read: Debunking SEO Myths That are Stopping You From Winning!

Personalized Your Content

If you have noticed enough, Google does not show the same search results to everyone but rather bases it on the user’s individual search preferences, surfing behavior, device, location, and also demographics. Hence, it is a good idea to give users to option to decide what they want to see so that your website does not have the same message for everyone. IKF is an SEO company in Mumbai & Pune that can guide you exactly how you can design a website where you can show different pages to different users by simply asking them to select from the dropdown list!

Brands have an upper hand

Google clearly upholds brands and places their content higher on priority as a good brand directly relates to more popularity and better user interaction. So stress on building your brand first and google will automatically put you ahead. How to build your brand? Well, you can always use social media sites, and traditional marketing to promote your brand.

So is SEO worth your time in 2020?

With more than 40,000 search queries every second and an estimated 62.19 billion visitors annually, Google rules the internet. Without Google or likewise any other (popular) search engine, we would never find the content we need. So without a doubt and a delay, you should invest in SEO!

SEO is a long term process and requires consistent efforts to show measurable results. As such, when you are investing in SEO, partner with a digital marketing company that will work with you over a considerable period. IKF is a leading Digital Marketing Company in Pune that will provide a firm handhold through the entire process of SEO. Contact IKF, today on or call us on +91 88888 66110. !