Maximize Brand Visibility During Lockdowns With Social Media Marketing

11 min read

IKF is the best choice for digital marketing services in Mumbai during Covid lockdown
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

As the COVID-19 outbreak brings global economies to a standstill, many companies face the risk of completely getting wiped out from the market due to lack of business opportunities or getting overpowered by competitors via predatory pricing. Right now, every business is focussing on raising awareness and generating quality leads, rather than just making a quick pay day. Of course, revenue is extremely important, but to ensure revenue in the future, your brand needs to maintain a strong visibility throughout this CoronaStorm, so that you can protect your company from getting wiped out and keep getting consistent business in future. Let’s see how social media marketing services in India can help your brand.

Maximize visibility with Social Media

Social media is the place where brands get made overnight! It takes just one viral campaign and the right audience reach to get people talking about your brand. Social media is a platform where everything is highly intriguing and captivating like new trends, meme culture, political banters and fun activities (E.g. Challenges). As a leading provider of digital marketing services in Mumbai, we believe when you advertise on social media, you get an opportunity to use the influence of these popular trends and make your brand go viral. You get a chance to make cool, stylish and user-friendly content, rather than just typical ads.

IKF is the best choice as Facebook marketing company in Pune during lockdown

Keeping in mind the sheer vastness of social media, creating a presence on social media sites feels like being a needle in a haystack. You’re surely surrounded by a large stack of people… but all these people are your potential customers! These people are continuously looking for interesting and inspiring content to engage with. If people love something, they’ll make sure that everyone else sees it. That’s the power of social media. Your ads/posts can instantly turn into blockbusters and spread across the digital world in no time if they’re genuinely impactful and engaging.

5 effective ways you can engage with people on social media;

1. Experimental Content:

Social media is a great avenue for exploring your creative skills in terms of copy and visualization. You can create a variety of trivia content, informative posts or engagement content where you can prompt audiences to react or respond to in a certain fashion.

2. Create Trends:

Social content is typically inspired by the society around us. When you have an idea that perfectly captures the sentiments around a specific idea in the society, you can create ads that give off a subtle valuable message to people, in addition to marketing your brand. You can start a #HashTag to promote that trend and make your social media pages more popular

3. 2-way Communication:

Social media opens up a 2-way channel for consumer and marketers to communicate with each other, where both parties can react and respond to any particular content, as per their sentiments in real-time..

4. Interactive Ads:

Recently, social media sites like Instagram have introduced a feature called Interactive Ads. Using this, you get to create sponsored ads and turn them into an interactive experience, where consumers can tap on various places in the ads and disclose hidden information. As a reputed Facebook marketing company in Pune, we highly recommend this.

5. Engage with Communities:

Communities are an integral part of social media. Every community has a certain belief, a cause or an idea behind it. Communities can help brands gain major recognition, as they can help your content get viral overnight amongst a large number of people. Following various communities can also help you identify new potential consumers for your brand.

If you’re looking for a digital marketing company in Mumbai to build powerful social media campaigns for your brand in affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leader is social branding solutions offering top-notch organic and paid social marketing services for all types of businesses.

To connect with us for a free consultation session, kindly drop us a mail on or call on +91 88888 66110