Still Contemplating over SEO services for business?

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Tips to Make your Website Migration a Success
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Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.
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As a digital marketer, it's easier to understand the role and significance of SEO in online business promotion. However, the same can’t be said for a layman or someone new to the digital marketplace. If you’re reading this blog it's certain you’re looking for ways to boost your online business presence.

Talking of SEO, it's one of the marketing tactics to improve the organic search rankings and gain an edge over your competitors. Whether you’re a big company or small, struggling or successful, SEO is important to improve your business's competitive position. 

Unlike other factors that impact your business but you have no control over them like emerging of new competitors or changes in customers' preferences, SEO allows you to have control over your search engine rankings.

This implies, to some extent you can have control over the number of visitors coming to your website and engaging with your brand. This has a direct influence on your gross online sales or lead generation.

Looking at the growing influence of digital media and as an established SEO company in Pune - the IKF recommends entrepreneurs to invest in search engine optimization for improving their business online visibility and profitability. Irrespective of the challenges cropping up, with an effective and consistent SEO plan you can gain from enhanced visibility and help your business grow and flourish.

Digital Marketing Strategies For Educational Institutes

SEO goes beyond search ranking

Ideally speaking, SEO is not just about a website’s search ranking but is also about offering a better customer experience. In fact, UX -User Experience today play a major role in winning the credibility of the visitors.

Earlier Google’s algorithm mostly relied on superficial factors like keyword density to rank websites, but now there are other vital factors that count. How efficiently a website can answer a search query is an important parameter that is rewarded with a better position in search results.

Currently, SEO tactics can be used to optimize the overall performance of your website - making it search engine and user friendly. When you post high-quality content, use powerful, intent-driven keywords, make your site faster and more responsive, add backlinks and enhance every page, nothing can hold you back from making your website stand out in the digital clutter.

All digital marketing services including IKF - the SEO agency in Pune believe that to amplify your online visibility and increase conversion rate a well-planned and aligned UX and SEO strategy is a must.

How a good SEO company can help you?

SEO industry is constantly evolving; in order to stay on top of the latest trends and maintain your rankings in search results hiring SEO professionals is paramount. A trusted SEO partner will help you optimize your website so that your brand reaches the maximum audience and fetches you quality organic leads.

Typically an SEO company conducts an SEO audit to understand the strengths and limitations of the website and accordingly determines an SEO action plan. Enlisted below are some of the actions that SEO experts perform, laying the ground for concrete results in future:

  • Website structure analysis
  • Website content analysis, (including conversion rate analysis)
  • Off-page online analysis
  • Optimization of website code & structure
  • Optimization of onsite content
  • Optimization of off-page factors

Today major brands are making SEO a part of their digital marketing strategy to build brand credibility and win the trust of audiences.

If you too want your business to grow and rise against odds, rely only on the best SEO company.

IKF is one of the top-rated SEO services in India that can help you achieve your bottom line by not just increasing your traffic but also reaching your target sales.

For more information call us today on +91 88888 66110 or mail us at sales@ikf.co.in.