9 min read
You might want to take a break or think its a feasible strategy to pause your SEO once your ranking has taken momentum and restart it later. But the ugly truth is that it’s hard to reverse momentum once your SEO efforts start going in the wrong direction. It won’t be something as dramatic as your website immediately plummeting down the ranking hill, but nevertheless, it could prove to be impactful. The obvious reason being that once you are out of the SEO race, other optimized websites will rush to take your position. The only good news is that this won’t happen overnight and will take its time, just like a fan coming to a standstill once its turned off. Here are 3 things that can happen once you decide to pull the plug on your SEO.
1. Your website traffic will drop resulting in a drop in ranking
You know how highly search engines regard new content. It prompts the crawlers to keep returning to your website to re-index. Once you stop posting any new content, crawlers won’t have any reason to visit your website. As a result, your competitors will start gaining on you and you will slowly be pushed down the rankings. Part of the duties of an SEO agency like IKF - a leading digital marketing company in Pune, is to ensure your site is regularly updated with new and high-quality content integrated with relevant keywords. Stopping SEO on your website leaves you vulnerable to algorithm changes, which results in lost rankings and traffic over time.
2. Your competitors will take your place
Competitor analysis is one of the most important parts of SEO. A good agency like IKF - a leading SEO company in Pune, will regularly analyze and monitor client’s competition to find out what they’re upto and ways to match and exceed them. If you are already one who is ranking high on search engines, then in fact your competitors might well be keeping a track of you. As such, stopping SEO at such a crucial point is like handing them the reins of your leading horse. A short time of inactivity is enough for your competition to outrank you and undo your efforts.
3. You will lose continuity
Stopping SEO means stopping a process of continual development that involves activities like mobile responsiveness, page speed, and user experience – areas which are taken care of by your SEO agency. This will not only affect your ranking, it would also render you technology back in time once you decide to resume your SEO activities.
Surely, stopping your SEO might seem like a short term money saver but in reality you are jeopardising the digital future of your company. SEO is essential if you want your business to sustain online. If you are looking for efficient & reliable SEO services in Pune, contact IKF.