The emergence of healthcare in India
The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major contributors towards healthcare in India. All of these factors, hand

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Over the past few years, digital marketing has been playing a vital role in all industries and healthcare industry is not an exception to this. Earlier it was possible to do a good business by opting for traditional methods. But today, digital marketing has become an indispensable part of marketing strategies adopted by various companies. The main reason for this

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