“Google only loves you when everyone else loves you first.”
― Wendy Piersall
And that’s possible only when your website is user friendly and offers informative content.
What mandates the online presence of a business or a profession nowadays? A well-structured and mobile compatible website is the need of an hour and a good sign of professionalism. It is an

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You need to keep abreast of the latest trends in the world of marketing. Without a knowledge of marketing trends, you are not going to be able to make the changes needed to stay ahead of your competitors. In 2016, there are a number of trends that you need to be aware of. Some build off previous trends and some

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One of the reasons why people are perplexed with SEO is the different factors in Google’s search algorithm. They also tend to change whenever Google rolls out their next algorithm update. But if they change a lot, the after-effects can be drastic.
With a little research, it’s easy to spot and handle the on page factors on your site. But

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In simpler words, SEO content writing is web writing keeping search engine behavior in mind. Since, all your web content is published with the aim of achieving good search engine ranking, it definitely makes sense to write content that will appeal search engine and give you a better ranking. However, some people may think that while writing SEO content you

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SEO and PPC are the digital marketing strategies that are pretty much in practice these days. However, there is a lot of debate regarding the effectiveness of one over other. Some folks believe in the ‘slow n steady’ approach of SEO while propagators of PPC vouch for its overnight success rate. In this article, let us compare SEO vs PPC

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