With the introduction of social media, entire marketing outlook has changed. Avenues that did not exist or were too complicated before, were opened for marketers. Marketers now have a tool that is powerful and easy to use. This tool is “social media marketing” and it helps to share a piece of content all over the world. From a business standpoint,

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‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social media platforms such as Facebook, Twitter and LinkedIn. Naturally, social

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