Technical SEO or Content Marketing, which one should you go for?

Digital Marketing Agency in India

Hi, my name is Ashish Dalia & today I’m going to settle a much-asked question. Technical SEO or Content Marketing. Which one is better? In my experience of leading my team as the CEO of a leading digital marketing agency in Mumbai and Pune, I Knowledge Factory, I have seen the benefits of both, Technical SEO as well as Content Marketing. Here are my thoughts.

Technical SEO

Technical SEO is a practice wherein a website can be set up to help different search engines like Google & Bing to understand & read the contents of it. It also gives visitors a great user experience (UX). Generally, the strategies included in the technical SEO are keyword optimization, backlink building, headers optimization etc. Following are some of the important elements of technical SEO.

Responsive Web Design

With cellphones & tablets revolutionizing today’s world, it is extremely important to have a website customized specially for them. This is called responsive web design. Websites with unresponsive web design load only desktop versions on any device which irritates the users & leads to an overall disappointing experience resulting in loss of business.

Page Speed

Page speed is the total time taken by a website to load completely. Websites with faster page speed are generally preferred by all users as it gives a great user experience & saves time. On the other hand, a slow-moving website will cause unnecessary hindrance & irritates the users. So, make sure you collaborate with the best SEO agency in India to take care of your SEO needs.

Robots.txt

Robots.txt is a set of instructions which tell crawlers which content they can and cannot crawl.

Here are some primary benefits of using Technical SEO:

  • Reduced Website Load Time. The best SEO services in Pune ensure good page speed.
  • Backlink examination to improve search rankings.
  • Ease of crawling.
  • No dead links.
  • Excellent Security.
  • Provision of website XML sitemaps for easy access.

Content Marketing

Content marketing is the practice of creating high-quality web content for the benefit of the viewers. The main reason business owners go for content marketing is to build brand recognition & increase organic traffic on their website. Content marketing is a priceless part of digital marketing because it provides accurate product &service information. Talking about content marketing strategy, there are many ways in which content marketing like through case studies, blogs, whitepapers, newsletter, webinars etc. Following are some benefits of content marketing:

  • Increased brand visibility.
  • Increased brand awareness amongst users.
  • Development of long-lasting relationships with customers.
  • Traffic generation on websites which improves lead generation & drives sales.

So, to sum up, we have learnt about content marketing and technical SEO and their benefits in the above section. We also have seen the advantages that these practices provide to the users. Talking about technical SEO, it helps improve page loading time, makes a website more responsive, etc. & it’s best to ollaborate with the best SEO services in Mumbai to handle it. On the other hand, content marketing helps create useful content which provides accurate information to the users about a product or service. In my opinion, both these practices are equally important to your business as they both contribute heavily towards driving sales & generating leads.

Hope this blog helped you answer your queries about Technical SEO & Content Marketing In case you need some more information you can always call IKF -Digital Marketing Company in Pune and Mumbai anytime. Give us a call on 8888866110 or log onsales@ikf.co.in for enquiries & consultations. Cheers!