11 min read
Are you aware of the term website migration? If not, it’s fine; there are many like you.
People who are not well-versed with web development and SEO often falter to grasp the concept of website migration and its importance for the success of the online business.
Website migration means upgrading a website not only in terms of design, layout or content but also by altering its structure or technology. There are several reasons due to which a business could require a site migration. This includes a new CMS platform, a domain change, switching to a new server or a website redesign. The reasons at times can overlap depending on the exact needs. For example, you may need to undergo a hosting change during a website redesign.
Why website migration is needed?
Even the top web development company in India would vouch for the benefits derived from website migration. When done judiciously, web migration can offer competitive advantages. Do you want to know how? Well, the below content will make it clear:
When you migrate to a fresh site, the old web pages still exist in Google. Web migration redirects all the old web pages to the new site. This means your existing customers can still reach your site and there is no loss of traffic.
When seen in the light of SEO perspective, the authority built up via your old website continues to drive you gains as the website 2.0 doesn’t require you to start from scratch.
Tips to come on top with right website migration
As a digital marketing and SEO company in Pune, we understand the challenges around the web migration process. Changing the website, be it related to the host, navigation, domain or structure, calls for some fundamental alterations that pose risks to your online presence. This could be due to the impacts caused on the SEO factors, disruption in existing traffic and content value.
Given the risks attached, your website migration must be carried out prudently taking into account all the critical elements and following the Google guidelines. Onboarding SEO Professionals can be very helpful in achieving concrete results from web migration.
Enlisted below are some tips that when followed can make a difference!
Move smartly and gradually
Avoid resorting to drastic changes all at one-go. It’s always better to conduct a small sample test on a sub-domain/subdirectory so that you know the pitfalls beforehand. Accordingly, you can plan out things and move to the new website steadily and gradually. Even after you move completely make sure to keep testing your new website to be aware of upcoming errors and issues and rectify them timely.
Timing is Important
Figure out the times when your website gets the lowest traffic. It could be weekend nights or early mornings. This is just the right time to migrate your website as it will incur less impact. The server load being low at this hour will improve the chances of your website being indexed faster.
The new site should be the better version
Your new site should stand out and offer better value in all aspects. For instance, if you’re moving old content to the new website, ensure it is relevant, faster and more SEO-friendly than the one you had on the previous site. If you lack in your appeal, you might end up performing poorly despite all efforts.
Set up tracking for site migration
As veterans offering SEO services in Pune & Mumbai we recommend building a dashboard to keep a track of how the new site is performing in comparison to the old one. What you can do is list the destination domain as a competitor, and create a dashboard that compares the two sites on various parameters including rankings, indexed pages, backlinks and organic search traffic.
Pay heed to 301 Redirect Map
If you want your web migration to work, bring in quality results and be thorough with your redirect mapping. This is a very important part of web migration because the search engines must be upgraded about your new online identity. Take every URL on your site; map it to a corresponding URL on the new site as best you can. Remember, if you overlook this aspect you can lose all the link equity you’ve acquired over the years, including profitable keyword rankings you earned.
Spread awareness through pre-launch promotional campaigns
Create the buzz about your new site launch. Developing a “coming soon” design landing page on the new site can provide the clue to the potential visitors. As for the old customers, keep them informed about your new site through different means including social media platforms. Highlight the desired changes and attractive features of the new version so that the users feel compelled to visit your new site.
Site migration is certainly not an easy task but considering its importance we can’t afford to ignore it either. So, the best way out is to be ready with a sound plan and take help of experienced professionals who could shape it in the right manner. Team up with IKF- the most reliable SEO company in Mumbai & Pune for excellent web development and migration services and see your business soaring higher!
We’ll be happy to help you out.