14 min read
If you are an ecommerce company you surely can’t ignore the potential of Amazon’s reach. It is an ecommerce landscape all on its own which serves as the focal point of majority of the shopper’s searches. For a small or even a medium sized ecommerce company it can be tough to stand out and compete with the top brands for traffic and customer share on this popular platform. But with well-executed Amazon strategy you can nail it.
A digital future like never before
This future that we are progressing towards will come with opportunities like never before, especially for the digital world. The digital world has been our biggest ally in our struggles with maintaining social distances and self-isolating ourselves from the world. This has been an extraordinary time for people to realize the power of using digital tools and further understand the use of digital marketing. As all our news, daily updates, gossips and rumors are being handed to us via digital platforms, everyone feels compelled to leverage digital for more than just fulfill their needs of today… they are compelled to plan for the future that lies ahead.
As we slowly progress towards a Coronavirus-free world, people will want to live a life of excitement and happiness! They are planning for all their wishes, desires and wants that they couldn’t fulfill today because of the pandemic. As suggested by experts, the COVID-19 outbreak might be over by the end of quarter-two (June end). This means people are gearing up for an exciting quarter-three and quarter-four! You should too!
Searching for future opportunities in today’s time
People are looking up a plethora of products and services, apart from the government sanctioned essential goods. People want to buy new houses, new cars, travel to a new city or even buy cool new electronic gadgets! Even though these commodities and products are out of bounds for them, nothing is stopping people from looking them up online, searching hundreds of things related to one single product. People are investing this time to plan for the perfect future. And this is where you as a business owner, need to start looking for opportunities to secure your future revenue stream. What will be the most popular product, how often people are searching for the same product and what will be the demand like 3 months from now? These are all the questions that you should be asking to create a fool-proof marketing strategy for the future, as the answers are right in front of you!
Optimizing for the Search Engine of the future
The only place you need to look at is the search engine results! This will show you what people will be interested in 3 months from now, with precise data and detailed consumer behavior information. This is the data you will also need to plan for the marketing campaigns that will be run across digital platforms like Facebook and YouTube. This is typically a core part of IKF’s social media marketing services in India.
Are you ready for the most exciting future of your time? Let’s start preparing for it by taking small, diligent and effective steps from today. Everything you do and every data-set you procure will solidify your future SEO strategies. To understand how to go about this, we have created a list of tips you can follow to extract maximum quality information for your digital team to rely on.
Tips to prepare effective SEO strategies in the future:
1. Curate keywords:
Start with the basics. Make use of the ‘Keyword Planner’ feature in Google AdWords and compile a list of all the hot keywords that are appearing today. These keywords will tell you, at a high-level, what people are going to be going after in the near future. As a leading SEO company in Pune, we always prioritize on this aspect.
2. Take stock of the Inquiries:
Even though people are uncertain about the on-going situation, most potential customers will drop inquires on your websites out of sheer interest or curiosity. These inquires may not be useful to reach back to your customers in the future, but can tell you a great deal about what their requirements will be like.
3. Analyze the search:
Stay ahead of all the trends that will emerge in the coming future, by analyzing the search data for various parameters. Study search patterns and traffic volumes using Google analytics to understand what triggers different people to search for certain things and where most of the traffic is coming from (emails, social media sites or search engines). This will help you customize your ads and SEO campaigns for various audience-sets.
4. Prepare a content strategy:
With all the data acquired using the above tips, you can prepare a holistic content strategy that relates with people’s needs and effectively influences their buying decisions. With almost 3 months of foresight, you can develop impactful content guidelines for your writers to follow while creating blogs, articles or emailers. These guidelines will help them write content that will be spot-on and bring in maximum sales. Content marketing is a part of IKF’s SEO services in Mumbai.
5. Create ad templates:
When it comes to running social media campaigns or paid ads on any digital platform (AdSense, Facebook or Instagram), the more dynamic your ads, the more traffic you can hope to generate. With all the data you have, you can work on creating ad or creative templates that can later be modified for final use. These templates will come handy when it’s time to run comprehensive product campaigns across all digital platforms. At that time, you will be able to cut down most of the time spent on ideation and designing.
We are witnessing a never-seen before scenario in the digital world. There are no sales, no leads no conversations but yet, there is so much data to be analyzed and plan for the future! A future that has the potential to bring in more than double the revenue. Businesses have an opportunity to create highly effective and qualitative marketing campaigns that will garner wide-scale interest and create maximum ROI.
For those of you who see the upside of this ordeal we are facing and want to prepare themselves for a prosperous future, I Knowledge Factory is here to help. IKF is a leading digital marketing company in India offering full-fledged SEO services for all kinds of businesses and startups. If you wish to discuss a plan to secure your digital future, feel free to connect with us using the below information. We will be happy to schedule a free consultation session for your team.