10 min read
Optimizing your pages, pictures, or marketing tactics calls for a judicious selection of keywords or search phrases that could click with your audience, drive more traffic, and improve your sales. An important part of SEO, keyword research helps you discover popular terms that people are looking for. It forms the crux of online marketing efforts, impacting every decision you make.
Now that you understand the significance of keywords, you certainly cannot afford to overlook them. So, what’s the sure-fire way to get the right keywords? Well, there are various options available that you can zero in on.
Top 4 keyword research tools to support your SEO campaign
Ubersuggest is one of the effective and free tools that can help you narrow down your search for the best keywords. An all-around SEO tool, Ubersuggest employs various tactics and strategies to help you find the most lucrative keywords. It recommends you ways to effectively use them to improve rankings and grow your organic traffic.
If you’re new to SEO tactics then this free SEO tool can be your partner in accentuating your website ranking. It helps you discover the most suitable keywords by providing data on the following:
- Traffic volume – number of buyers searching for particular keywords
- Trends – how search volume has been changing over time
- SEO difficulty – estimated competition in organic search for that keyword
- Paid difficulty – estimated competition in paid search for that keyword
- Cost per click – average cost per click for a Google Ad for that keyword
SEMrush offers you the Keyword Overview feature where you can type a keyword and get the complete picture of everything you need to know about it. This includes
- periodic search volume
- global search volume
- popularity trends
- keyword difficulty level
- keyword intent
It also provides you with the list of similar keywords along with a list of organic search results, to help you figure out how your competitors rank for a given keyword. Additionally, you get the chance to check out Google paid Ads that use that keyword too.
Ahrefs is another popular keyword research tool that can help you choose the relevant keywords resonating with your audience's search intent. The Ahrefs Keyword Explorer allows you to explore various keyword ideas simply by typing a keyword into the search box. Its competitive intelligence functionality helps SEO professionals to discover new and unique keywords and keyword movements in search queries.
Note - Both SEMrush and Ahrefs offer plenty of other useful features, like reports, which help locate broken links on your site, PPC keywords for AdWords, and more.
Google Keyword Planner is mostly used by advertisers who wish to run their ads on Google. However, it also works as an effective SEO tool that comes for free for people performing keyword research. To use it, you need to have a Google Ads account.
Once you get to Keyword Planner through your Google Ads account, you can type in any keyword of your choice and get all the vital details like how often the words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you find the most appropriate.
It can also forecast the number of clicks and impressions for keywords you want to use to run ads on Google AdWords and gives you an idea of estimated costs, CTR, and CPC.
The above-mentioned keyword research tools are highly effective in finding the right keywords for your marketing campaign. However, there are several other SEO tactics that make a website's success a reality. If you want to learn more about how to sharpen your keyword-research strategy and grow traffic to your website, connect with IKF – I Knowledge Factory SEO experts. Well-versed with all the latest SEO trends and tactics, our team will not only help you pick viable keywords, but also take you closer to your key SEO goals by:
- creating engaging content with those keywords that will be shareable and valuable to readers
- generating backlinks to your site to increase domain authority and drive more organic traffic; and
- building an excellent website from a technical and user experience viewpoint.
Book a free consultation today and decide for yourself!