Top 4 Tools to Pick the Best Keywords for Your SEO Campaign

10 min read

Top 4 Tools to Pick the Best Keywords for Your SEO Campaign
Festive season is round the corner! It's time to celebrate and make memories.An important part of all this celebration is shopping. Do you know that every year during festive months businesses make bumper sales as customers go on spending splurge?According to Festive Shopping Index 2019, a study conducted by LitmusWorld and Retailers Association of India (RAI), 89% of consumers actively looked to shop during the festive season with 76% of them opting for eCommerce as their preferred medium.Now that’s a big number and a golden opportunity for businesses to cover up their entire year's revenue lag.As a digital marketing company in Pune, IKF suggests capitalizing this festive season by tailoring your marketing strategy aptly. Amidst all the competition, make some real profits by offering great deals and excellent customer experience. Employ dedicated and innovative marketing tactics to cut through the noise and let your brand shine.Quick Tips to Fuel your Ecommerce Festive Sales.Witness your sales and profits skyrocket with following tips Offer seamless mobile experience: Smartphones and tablets are biggest sales drivers, especially during festival seasons. Hence, to attain maximum sales benefit ensure your website is mobile-friendly. Your campaign should center around creating adaptive designs so that your website is easily accessible through any device.Speed and frictionless mobile experience are the two major factors that fare on top of online shopper expectations. So, make sure you don't miss out on them. Hire experts from the top-rated web development company in India like IKF to optimize your web design for devices.Create an appealing landing page with a unique festive theme: ’Jo dikhta hai wo bikta hai’, an old saying that has really stood the test of time. Build an attractive and engaging landing page that instantly grabs the attention of your online visitors. Customize your web page layouts/designs to embrace the festive mood. Just like you decorate your home during special occasions, refurbish your digital presence to make it standout.Think of adding a holiday-themed background image/photo to your shop or custom logo especially designed for the upcoming festivities. Put a list of the slideshow of the best discounts and offers available on the website. These are small measures to spread festive cheer that can go a long way in luring visitors.Use social media to promote your brand deals & offers : As experts of social media marketing, we understand the importance of preparing marketing grounds well in advance. Leverage social media platforms to reinforce your campaigns. Run festive season contests on social media channels to create a buzz. Display reasons why visitors shouldn't miss out on your sale and highlight all the exciting surprises you have in store for them.Stay top of mind in the eyes of the customers.Keep posting relevant content that stirs interest and establishes you as a trusted authority.Design Cart abandonment campaign: From our experience as a digital marketing company in India, we conclude that cart abandonment campaigns can improve conversions significantly. It's a smart tactic that allows you to address the many reasons due to which the customer might leave their cart and help you initiate measures to not let the opportunities slip away.For instance, a customer may forget about your product or get distracted before checking out, even though they’re still interested. Sending a reminder could result in an easy conversion. Or, if your checking out process is too complicated and time consuming, the visitors may prefer to leave. Here, card abandonment campaigns will help you review the hurdles in the check out page and rectify the same to enhance customer satisfaction.Concluding thoughts: Today's customers are smart and have ample choices. So, you need to pull up your sleeves and put in genuine efforts to score points over your competitors. Remember festive months are golden quarters that can be exploited not only to bring in cash but also to build your customer base. Right approach and wise marketing strategies is all you need to make the most of this lucrative opportunity.The above tips merely scratch the surface of the broader ecommerce marketing plan. For more detailed and effective marketing solutions, get in touch with the IKF -I Knowledge Factory - the leading digital marketing agency in Pune. We’ll help you draft and execute a well-thought out marketing plan for the upcoming festive season that will bring you enormous business returns.Still on the fence? Don't wait any longer, we are here to help you!Call us today on +91 88888 66110 or drop a mail at sales@ikf.co.in for any query!

Optimizing your pages, pictures, or marketing tactics calls for a judicious selection of keywords or search phrases that could click with your audience, drive more traffic, and improve your sales. An important part of SEO, keyword research helps you discover popular terms that people are looking for. It forms the crux of online marketing efforts, impacting every decision you make.

Now that you understand the significance of keywords, you certainly cannot afford to overlook them. So, what’s the sure-fire way to get the right keywords? Well, there are various options available that you can zero in on.

Top 4 keyword research tools to support your SEO campaign

Ubersuggest is one of the effective and free tools that can help you narrow down your search for the best keywords. An all-around SEO tool, Ubersuggest employs various tactics and strategies to help you find the most lucrative keywords. It recommends you ways to effectively use them to improve rankings and grow your organic traffic.

If you’re new to SEO tactics then this free SEO tool can be your partner in accentuating your website ranking. It helps you discover the most suitable keywords by providing data on the following:

  • Traffic volume – number of buyers searching for particular keywords
  • Trends – how search volume has been changing over time
  • SEO difficulty – estimated competition in organic search for that keyword
  • Paid difficulty – estimated competition in paid search for that keyword
  • Cost per click – average cost per click for a Google Ad for that keyword
Top 4 Tools to Pick the Best Keywords for Your SEO Campaign

SEMrush offers you the Keyword Overview feature where you can type a keyword and get the complete picture of everything you need to know about it. This includes

  • periodic search volume
  • global search volume
  • popularity trends
  • keyword difficulty level
  • keyword intent

It also provides you with the list of similar keywords along with a list of organic search results, to help you figure out how your competitors rank for a given keyword. Additionally, you get the chance to check out Google paid Ads that use that keyword too.

Ahrefs is another popular keyword research tool that can help you choose the relevant keywords resonating with your audience's search intent. The Ahrefs Keyword Explorer allows you to explore various keyword ideas simply by typing a keyword into the search box. Its competitive intelligence functionality helps SEO professionals to discover new and unique keywords and keyword movements in search queries.

Note - Both SEMrush and Ahrefs offer plenty of other useful features, like reports, which help locate broken links on your site, PPC keywords for AdWords, and more.

Google Keyword Planner is mostly used by advertisers who wish to run their ads on Google. However, it also works as an effective SEO tool that comes for free for people performing keyword research. To use it, you need to have a Google Ads account.

Once you get to Keyword Planner through your Google Ads account, you can type in any keyword of your choice and get all the vital details like how often the words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you find the most appropriate.

It can also forecast the number of clicks and impressions for keywords you want to use to run ads on Google AdWords and gives you an idea of estimated costs, CTR, and CPC.

Wrap Up

The above-mentioned keyword research tools are highly effective in finding the right keywords for your marketing campaign. However, there are several other SEO tactics that make a website's success a reality. If you want to learn more about how to sharpen your keyword-research strategy and grow traffic to your website, connect with IKF – I Knowledge Factory SEO experts. Well-versed with all the latest SEO trends and tactics, our team will not only help you pick viable keywords, but also take you closer to your key SEO goals by:

  • creating engaging content with those keywords that will be shareable and valuable to readers
  • generating backlinks to your site to increase domain authority and drive more organic traffic; and
  • building an excellent website from a technical and user experience viewpoint.

Book a free consultation today and decide for yourself!