Top 7 Ecommerce Marketing Strategies for More Conversions & Better ROI

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

New to ecommerce business, wondering how to make your brand presence powerful?
Struggling to achieve a stable flow of consumers to your webstore?

Irrespective of the size and nature of business these are some issues that many face..

In the current scenario, the eCommerce landscape is changing rapidly and it’s imperative for any eCommerce brand to arm itself with the right eCommerce marketing strategies. A well thought-out strategy by an experienced digital marketing company in India can play a key role in creating brand awareness, driving quality traffic and converting leads to sales.

Having said that, we agree that there’s no “magic bullet”to make your business an instant hit . Determining which strategies will work for your business and investing time and effort accordingly will be no easy task.

However, you don't need to lose heart. There are some best practices or marketing tips that can reduce your dilemma. Here, we've outlined some actionable tactics for your online store that can expedite your brand building process and push your sales growth.

Digital Marketing Tactics for your Ecommerce Store

1) Upsell Your Products: The probability of selling to existing customers is 60-70%, while the probability of selling to a new prospect is 5-20%. Through upselling techniques let your existing customers know about your premium or upgraded version of chosen item and persuade them to go for it. It’s no dirty tactic as some may think. In fact, it's a win-win situation for both parties. While the customer feels more satisfied for having grabbed a better deal, you get to earn additional revenues.

2) Hunt for More Email Subscribers: Digital Marketing is the undisputed leader of channels for ecommerce business. While email may seem to be conventional, if utilized properly it’s one of the most affordable advertising and marketing tools. If you have earned some fresh visitors to your online store, encourage them to join your email list. Provide them with product updates and give them desired support to eventually transform them into potential buyers. Most digital marketing services in India recommend this for upscaling sales.

3) Use Instagram for a larger reach: With over millions users, Instagram is certainly the fastest-growing social apps -connecting customers, influencers & brands. Pondering how to leverage the social media channel for maximum results? Well, the golden rule is to establish effective communication with your fans. Take attractive pictures of your products, use strategic hashtags and share the post at the right time. Believe it, when done correctly, you can create a huge following that can boost your brand sales.

4) Make the most of Facebook store: When it comes to social media channels, Facebook is still the unprecedented social network with the reputation of yielding huge ROI benefits. The store section launched by Facebook is a great opportunity for ecommerce marketers to display their product details and connect with more consumers. So, take advantage of setting up your own Facebook shop and stay ahead of the competition.

5) Set Up Customer Loyalty Programs: A good percentage of consumers claim to be associated with loyalty programs as they get better access to offers and deals. The prime objective of a customer loyalty program is to earn customer loyalty by providing rewards(rebates, discounts, coupons etc) to customers that frequently patronize the business’ products and services. Well-drawn out consumer loyalty programs strengthen relationships with customers and also drive repeat acquisitions.

6) Work Upon Abandoned Carts: You’re losing revenue each time a site visitor leaves their cart without making the purchase. Card abandonment reflects a major gap in potential conversions. Figure out areas where customers are abandoning carts, work upon it by offering better offers and greater customer experience. This will curtail customers from leaving and increase conversions at the same time.

7) Provide Add-On Services: Add-on services are additional prices charged for offering non-monetary benefits or provisions to your customers. This could be in the form of warranties or technological assistance enrollments. Consumers usually look for add-on remedies to cut down on future issues/requirements. When you charge add-on solutions you kill two birds with one stone - ease your customers’ concerns and at the same time enhance the order value of their acquisition.

Want your ecommerce business to flourish and rise above all odds? You need a strong and clear-cut digital marketing plan. Partner with IKF - the reputed digital marketing and web development company in India to carve out a perfect marketing roadmap for your online shop. A list of smart marketing ideas can help you build a strong online presence and grow your business multifolds. Empowered with years of experience in creating successful ecommerce digital marketing campaigns, we can help you reach closer to your goals!

Contact us today and we’ll help you create an ecommerce digital marketing campaign that would work for your business and yield good results in the expected time frame.