While designing a website what are the necessary things to be kept in mind? Of course that it should look good, should be easier to navigate, and should provide a good user experience. However if you are looking at traditional website design the above parameters will suffice for you. But the times have changed and that too drastically.
Modern user expectations are changing very rapidly. An increasing list of consumer demands has paved the way for a website experience which will influence the user’s mind positively. Along with easy website navigation, short page load time, full mobile optimization, rich content, are some of the features of a marketable website. We have a growth concept which is in sharp contrast to the traditional web design concept. So, is it time that we already rule out the traditional website concept design? Well not really.
In order to get a clear picture of the problem we will analyze pros and cons associated with traditional and marketable web design.
Pros of Traditional Web design
Cons of Traditional Web Design
Pros of Marketable Web design
Cons of Marketable Web Design
So after having listed the pros and cons of both types of websites you will perhaps be asking yourself a question? Which website should you finally go for?
Is the growth driven design good for my business or should I go with the traditional model?
Truth to be told there is no fixed answer as such.
However from the longevity point of view it always good to go with the marketable web design model. But at the same time you cannot rule out the possibility of a good traditional web design. It shouldn’t be treated as an obsolete choice or a default choice. There are businesses which simply don’t require a marketable web design model because it’s not simply suitable for their business.
The final verdict
With the Internet being such a huge canvas it is simultaneously an ever-changing and a dynamic place. So, initially you can start off with a traditional model but it will only be a matter of time you have to switch to a marketable model owning to the enterprising nature of the web.
You would never want an out of date website since it will be totally out of sync and will fail to generate business and drive sales.
A website is your biggest marketing asset and the hub of all your marketing activities. It is the first place where people go to look for information. So, it should be up-to date with the current technical know-how of business.
So, a marketable web design is your safe bet for the long run.
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