Types of Search Intent and its importance in SEO

11 min read

Digital Marketing Agency in India
Types Of Search Intent And Its Importance In SEO. Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google. Over the years, the IKF, a digital marketing company in Pune, has closely witnessed the changing search landscape. Earlier, it was all about integrating keywords, rather than focusing on the information attached to those keywords. But, today the acronym SEO is more about the online users than about the search engines. It’s about understanding what people are looking for, the answers they are seeking, the words they’re using & the type of content they wish to consume. Knowing the answers to these questions is what can connect you to the people, searching for the solutions you offer. Why Search Intent matters for SEO? Google wants to provide online users the most relevant result for their query. It has worked hard on its algorithm to understand people’s search intent so that it can rank pages that best fit the search intent of a search query. As per Google, its mission is to, “Organise the world’s information & make it universally accessible and useful.” Now, that’s a bit of a giveaway. Leading the top-rated digital marketing and SEO agency in pune, I, Ashish Dalia , the CEO of IKF vouch for search intent for your web success. Learning about your audience’s intent is an essential part of SEO as it helps you deliver usable content that serves your key purposes -getting noticed by the search engine crawlers and meeting your audience requirements. Why Search Intent matters for SEO? Google wants to provide online users the most relevant result for their query. It has worked hard on its algorithm to understand people’s search intent so that it can rank pages that best fit the search intent of a search query. As per Google, its mission is to, “Organise the world’s information & make it universally accessible and useful.” Now, that’s a bit of a giveaway. Leading the top-rated digital marketing and SEO agency in pune, I, Ashish Dalia , the CEO of IKF vouch for search intent for your web success. Learning about your audience’s intent is an essential part of SEO as it helps you deliver usable content that serves your key purposes -getting noticed by the search engine crawlers and meeting your audience requirements. You can optimise content for specific keywords and tailor the content to maximize its chances of success (engagement, lead-generation and ranking). As providers of SEO services in Pune, we can confide that shoehorning your landing page into the SERPs through sneaky or black hat techniques is just not going to work. If you want to rank in Google in 2021, you must create content that aligns with search intent. What are the types of search intent from the SEO perspective? Initially coined by Andrei Broder in 2002 (who interestingly was an Altavista employee and not a Google), search intent is crucial for a successful SEO campaign. Listed below are the three distinct types of search intent that can help you shape your SEO plan. 1. Informational. These are generic searches where the online user is looking for a particular information. For instance, what is a front door slider or how to clean my oven?These searches are most likely done to gain knowledge and not for conversion purposes. Here, you can identify and capitalise on the keywords and phrases picked from popular queries related to your products and services. Accordingly, build your web content that puts your brand or site in front of the users at the start of their journey. You can even optimize for featured snippets. Once you start ranking for these types of queries, you improve your competitive position. 2. Navigational. People with this intent have a particular destination in mind i.e, a brand or a website.For instance, a user might enter youtube into Google's search to find the YouTube site rather than entering the URL into a browser's navigation bar or using a bookmark. It is important to note that you don't stand a chance of targeting a navigational query unless the searcher is looking for your website. True navigational queries have clear intent– the user has an exact site in mind and if you’re not that site, you’re not relevant to their needs.So, you can make your own navigational query for appearing in the top organic spot. 3. Transactional. Transactional searches are when the user is ready to make a purchase. Such queries may include exact brand and product names or can be generic or even include terms like “buy,” “purchase,” or “order.” The questions clearly infer that the searcher is considering making a purchase. In other words, they are at the business end of the conversion funnel. Many local searches are transactional in nature. Offering a holistic digital marketing approach including SEO and PPC services in Pune, we recommend targeting transactional queries with organic content(like optimized product pages and local SEO strategies) and also PPC. 4. oncluding thoughts. When you understand search intent, you can help your business discover the best way to optimize your SEO campaign. Matching user search intent with your marketing strategies can drive more valuable leads to your business’s website. At IKF, we know how to optimize SEO campaigns to match user search intent. If you are looking for a digital marketing company in India that drives results, look no further. We can help you with a customized campaign that will fit your business goals.

Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google.

Over the years, the IKF, a digital marketing company in Pune, has closely witnessed the changing search landscape. Earlier, it was all about integrating keywords, rather than focusing on the information attached to those keywords. But, today the acronym SEO is more about the online users than about the search engines.

It’s about understanding what people are looking for, the answers they are seeking, the words they’re using & the type of content they wish to consume. Knowing the answers to these questions is what can connect you to the people, searching for the solutions you offer.

Why Search Intent matters for SEO?

Google wants to provide online users the most relevant result for their query. It has worked hard on its algorithm to understand people’s search intent so that it can rank pages that best fit the search intent of a search query. As per Google, its mission is to, “Organise the world’s information & make it universally accessible and useful.” Now, that’s a bit of a giveaway.

Leading the top-rated digital marketing and SEO agency in pune, I, Ashish Dalia , the CEO of IKF vouch for search intent for your web success. Learning about your audience’s intent is an essential part of SEO as it helps you deliver usable content that serves your key purposes -getting noticed by the search engine crawlers and meeting your audience requirements.

Why Search Intent matters for SEO?

Google wants to provide online users the most relevant result for their query. It has worked hard on its algorithm to understand people’s search intent so that it can rank pages that best fit the search intent of a search query. As per Google, its mission is to, “Organise the world’s information & make it universally accessible and useful.” Now, that’s a bit of a giveaway.

Leading the top-rated digital marketing and SEO agency in pune, I, Ashish Dalia , the CEO of IKF vouch for search intent for your web success. Learning about your audience’s intent is an essential part of SEO as it helps you deliver usable content that serves your key purposes -getting noticed by the search engine crawlers and meeting your audience requirements.

You can optimise content for specific keywords and tailor the content to maximize its chances of success (engagement, lead-generation and ranking). As providers of SEO services in Pune, we can confide that shoehorning your landing page into the SERPs through sneaky or black hat techniques is just not going to work. If you want to rank in Google in 2021, you must create content that aligns with search intent.

What are the types of search intent from the SEO perspective?

Initially coined by Andrei Broder in 2002 (who interestingly was an Altavista employee and not a Google), search intent is crucial for a successful SEO campaign. Listed below are the three distinct types of search intent that can help you shape your SEO plan.

1. Informational

These are generic searches where the online user is looking for a particular information. For instance, what is a front door slider or how to clean my oven?These searches are most likely done to gain knowledge and not for conversion purposes.

Here, you can identify and capitalise on the keywords and phrases picked from popular queries related to your products and services. Accordingly, build your web content that puts your brand or site in front of the users at the start of their journey. You can even optimize for featured snippets. Once you start ranking for these types of queries, you improve your competitive position.

2. Navigational

People with this intent have a particular destination in mind i.e, a brand or a website.For instance, a user might enter youtube into Google's search to find the YouTube site rather than entering the URL into a browser's navigation bar or using a bookmark.

It is important to note that you don't stand a chance of targeting a navigational query unless the searcher is looking for your website. True navigational queries have clear intent– the user has an exact site in mind and if you’re not that site, you’re not relevant to their needs.So, you can make your own navigational query for appearing in the top organic spot.

3. Transactional

Transactional searches are when the user is ready to make a purchase. Such queries may include exact brand and product names or can be generic or even include terms like “buy,” “purchase,” or “order.” The questions clearly infer that the searcher is considering making a purchase. In other words, they are at the business end of the conversion funnel. Many local searches are transactional in nature.

Offering a holistic digital marketing approach including SEO and PPC services in Pune, we recommend targeting transactional queries with organic content(like optimized product pages and local SEO strategies) and also PPC.

4. oncluding thoughts

When you understand search intent, you can help your business discover the best way to optimize your SEO campaign. Matching user search intent with your marketing strategies can drive more valuable leads to your business’s website.

At IKF, we know how to optimize SEO campaigns to match user search intent. If you are looking for a digital marketing company in India that drives results, look no further. We can help you with a customized campaign that will fit your business goals.

You can reach us on +91 88888 66110 or drop a mail at sales@ikf.co.in for any query!