Understanding the Connection between EAT, Google’s Algorithm & Healthcare Domain

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Tips to Make your Website Migration a Success
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Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.

In the year 2018, many medical and healthcare websites witnessed a sharp fall in their SERPs. This sudden change took many by surprise. But, soon it was clear that the latest Google algorithm EAT had a role to play in it.

So, what is exactly EAT algorithm? Well, EAT is the Quality Rater Guidelines of Google that was introduced to tighten the quality parameters of the available content. The latest algorithm update significantly changed the pattern of the ranking of websites in SERP. 

EAT stands for:

  • E – Expertise
  • A – Authoritativeness
  • T – Trustworthiness

According to Google, a web page content that has the potential to influence an individual’s health, financial stability or safety comes under EAT scanner. The first major industry that was brought under EAT was medical and healthcare as these websites can have a great impact on the users using them.

Healthcare websites and EAT

As per the Google guidelines:

  • “High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation.
  • High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.”
Digital Marketing Strategies For Educational Institutes

Some of the top SEO services for the healthcare industry suggest the following tips to earn a good EAT score:

  • Include expert credentials so that it is easily available for the patients or website visitors.
  • Create precise, high-quality content.
  • Update content for accuracy.
  • Create links to other authoritative sites.

Improve SERP through expertise, authority and trust

  • Improve the authority of your website by mentioning the names of experts or authoritative persons who are creating the content. The author’s expertise is a vital factor for assessing the EAT score. You can add contact details or other business contact information on the web pages, landing pages, or product/service pages.
  • Emphasize personal branding. Use social media profiles in building third-party endorsements & reputation in your industry. A sound branding of your content writers can help improve your SERP.
  • Make a list of blogs and articles that do not come under the category of expert content. Refresh them and make more valuable additions that users would like to read and share.
  • Consider the purpose of each webpage. Plan and post authentic and valuable content by specialists accordingly.
  • Focus on building a trust-based relationship with the users as Google gives a lot of weightage to the websites that enjoy credibility. Avoid using tricks like clickbait titles or adding unnecessary CTAs just to lure visitors into buying.

Keeping a track of the changing algorithm of Google and adapting to it is a challenging task. To ensure your website doesn’t get impacted adversely by such updates it's best to get professional help. Hiring reputed digital marketing agencies that specialize in SEO &are abreast with all the latest industry trends and algorithm updates can help you stay ahead of the curve.

Partner with IKF – the best digital marketing agency in Pune to improve your EAT score and rank high in SERP!

You can call us on +91 88888 66110 or mail us at sales@ikf.co.in for your queries.