WhatsApp Business App for SME’s – What is it?

4 min read

An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India.

Though this new App for SME’s was first made available in markets like Indonesia, Italy, Mexico, UK and the US, the app was first tested in the emerging markets of India and Brazil.


What is WhatsApp Business App?

  • Enables you to have a business presence on WhatsApp
  • Convenience of easy connection with customers
  • Business growth

If you have a separate phone for business and personal use, you can now have both WhatsApp Messenger and WhatsApp Business on the same phone.

In addition to the existing features on WhatsApp Messenger, WhatsApp Business App has the following add-ons.

  • Create a business profile to enable your customers find useful information – like website, location or contact information.
  • Be more connected and responsive with the Away feature to indicate your absence
  • You can use the WhatsApp Business App with a Landline and your customers can call you on the same number. During verification, select the ‘call me’ option to receive the code over a phone number
  • Run both WhatsApp Messenger and Business App from the same number, though each App must have a separate number
  • The WhatsApp Web lets you respond more efficiently from the computer’s browser

Why WhatsApp is launching WhatsApp Business App?

Companies big and small have been using WhatsApp Messenger that is meant for individuals. No doubt, till now it was being used extensively for one-to-one interactions very conveniently. On a similar level, companies too want to have the same convenience for their business interactions as well. Facebook owned WhatsApp has understood this immense untapped potential and decided to use it to their advantage.

The WhatsApp Business App is now available for free download via Google Play in India. The Business App is compatible with devices running Android 4.0.3 and above. An iOS version of the same App will be made available for the market in sometime.

What’s more, the App also has a live location feature that allows companies to share their live location with their customers or clients. Apart from all this, the Business App also has all the features associated with the WhatsApp Messenger.

This wonder App has been adapted to suit business best practices and drive convenience and ease of doing business. Notably, the App brings end-to-end encryption for all messages and calls it circulates to restrict third party access.

It saves time with quick replies to frequently asked questions, greeting messages that introduce customers to your business, including away messages that let them know that you are busy.

It is true that at WhatsApp 84% of all SMB’s claim that WhatsApp helps them to connect with customers and 80% of SMB’s claim that WhatsApp helps them to grow their business a great achievement in today’s date what with rivals like Facebook Messenger application, Tancent Holding’s WeChat and many others giving tough competition.

If you are a person looking to enhance the scope of your business through effective digital marketing, then look no further. Give IKF a call – a digital marketing firm that is always equipped with the latest digital knowhow to help you achieve your business goals in this highly competitive business world.

Get in touch with us at sales@ikf.co.in or contact us @+91-888 886 6110.