Why Digital Marketing is a Must for Higher Education Institutes

3 min read

Do you know that 91% of the students browse the internet for collecting information regarding the colleges and different courses? According to a research conducted by IMRB on students online behaviour, 4 out of 5 consider internet to be the main source of information when it comes to finding relevant college or a course.
It is really important to understand that the older ways of using brochures, leaflets and guide counsellors will only work up to certain extent, but in order to reach the  right prospects, at the right time, at the right place you need to go Digital and have a well defined strategy which would help in attaining the targeted objectives. The students now are more aware and make an effort to go online and do the thorough research. It has been noted that 71% of students went back online after seeing an institution ad.
Let’s take an example of various verticals of Digital Marketing, if implemented properly could give desired results. These are;
Search Engine Marketing (SEM)
Search Engine Marketing is an online marketing strategy and technique which involves paid website promotion on search engines like Google, Bing & Yahoo etc. Search engine marketing is the most effective way for quick traffic, lead generation and great ROI.
Below are the few examples of various networks provided by Google and different ad types which can be used for the same.
google ad types

Social Media Marketing
Student spend a lot of time on social media platforms in the present situation, it provides better opportunity and platform to engage them through various prominent social media channels like – Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc.
Along with the paid campaigns like boost post and page likes, Higher Educational Institutes can make a great use of social media in the following manner.

  • To maintain Alumni Relationships
  • Use Facebook and LinkedIn to generate industry contacts through Alumni Networking
  • To maintain Industry Relationships
  • Promotion of Institute (Online Contest to promote both online and offline events )
  • Developments related with various competitions wherein the students have participated
  • Showcasing Student Life at Campus.

Search Engine Optimization
Search Engine Optimization is a process of optimizing your website so that its ranking improves on SERP (Search Engine Result Pages). Search Engines are the primary source of information for education related research on the internet.
People hardly go to the second page of the SERP; hence it is really important that the website is well optimized and ranked higher. Proper tags, description and title should be there to define and explain the search engines that crawl the site about the content the given page has. Quality Content which is fresh, latest and properly structured always helps.
Right SEO Strategy and execution will increase the rank and should help to reach out people who are interested and are very much active on these platforms.
We at IKF are working currently with some of the best brands in the educational sectors, with tremendous results!
Do let us know and connect with us regarding any queries. Please share your views in our comments section below.