8 min read
We’re living in times where visual graphics and sophisticated voice recognition technology are impacting lives on a regular basis. While visual elements have been in existence for long, the emergence of voice navigation tools is new and making strides in the market. From smartphones to smart watches to automobiles, the Voice User Interface is everywhere.
When procurement officers look up the Internet and search the list of companies that offer products fitting their requirements, a list of websites appears in search engine results. Is your website one of them?
As a manufacturing company that stays with the time and believes in the power of the World Wide Web, SEO is one strategy you simply cannot undermine for your business growth. It is a critical component of your manufacturing company’s digital marketing strategy, considering its importance in making your product visible to people searching for a solution. Using SEO, you can attract a great number of high-quality leads and sustain your business relations with them.
So, if you think you are an amateur when it comes to digital marketing, let's begin with the basics of SEO and understand its worth to manufacturers and industrial companies.
What is SEO?
What’s the use of investing time and money to build a beautiful website if your customers can’t find it? To make it stand out in the ocean of content on the Internet, you have complement it with viable SEO strategy.
Search engine optimisation (SEO) is how you help customers find your site when they search on search engines such as Google, Bing, and Yahoo. It involves building your site the right way and optimising your keywords to drive more traffic and generate more leads. The most important search engine, Google, keeps updating its search algorithms quite often. This makes SEO an ongoing process that changes with time. A good search engine optimisation agency uses fundamental, sustainable, and proven best practices, and keeps refining them. Some SEO tactics are more technical than others and can change as your company grows.
What are the components of SEO?
One thing that keeps readers trust in your website and even makes them stay hooked to it is its content, among other factors. Likewise, when search engines are ‘crawling’ websites to suggest relevant web pages for users, they’re looking for a number of key factors such as keywords, site usability, backlinks, and page authority, besides relevant content. SEO efforts comprise the following components:
Content: Your website can host a variety of content such as blogs, e-books, site copy, and company information, all of which form part of effective content marketing and are likely to have relevant keywords.
UI/UX: It defines the usability of a website, with reference to the ease of navigation to find what they need or contact you.
Backlinks: These refer to other website pages that refer back to your site.
Page authority: This defines the relevance of your website to your specific industrial products or services. Besides these, there are a few other components for SEO to bring value to your website.
So does SEO hold any value for manufacturers?
And if you are willing to tap the potential of SEO to get more B2B buyers and qualified leads, then connect with IKF - a leading SEO company in India. Contact us, we will show you the path to the first page of Google and acquire leads from wherever you desire.