{"id":19886,"date":"2022-09-15T15:33:20","date_gmt":"2022-09-15T10:03:20","guid":{"rendered":"https:\/\/www.ikf.co.in\/blog\/?p=19886"},"modified":"2026-05-26T18:04:39","modified_gmt":"2026-05-26T12:34:39","slug":"role-of-digital-marketing-in-the-retail-sector","status":"publish","type":"post","link":"https:\/\/www.ikf.co.in\/blog\/digital-marketing-in-retail\/","title":{"rendered":"How Digital Marketing is Revolutionizing Retail Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19886\" class=\"elementor elementor-19886\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6855e80 elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"6855e80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ca326 blogintrocolone\" data-id=\"e7ca326\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5502c elementor-widget elementor-widget-text-editor\" data-id=\"ef5502c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions. Digital marketing in India\u00a0for the retail sector is time consuming, pricey, and aggressive, yet extremely rewarding if it is planned and implemented appropriately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9160189 elementor-widget elementor-widget-text-editor\" data-id=\"9160189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retailers are aware that there has been a considerable power switch to consumers and the need to deliver extraordinary customer experience has become very important. Retailers are trying various ways to answer new shopper expectations, and try to change retail experience, manage back-office processes better and much more.<br \/>A number of chains have started concept stores to see how customers are interacting with technologies and services prior to rolling them. You can say that the retail industry is one of the industries that are affected the most by digital transformation of business for numerous reasons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30c37c elementor-widget elementor-widget-text-editor\" data-id=\"a30c37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The digital shopper has changed the face of retail by putting pressure on brands to get attuned to this change. Many retailers are now looking up for a <a href=\"https:\/\/www.ikf.co.in\/social-media-marketing-company-in-india\/\">social media marketing company in India<\/a>\u00a0to leverage online platforms such as Facebook and Instagram.<br \/>According to study \u00a0more than \u00a3150 billion retail sales are influenced by digital, and the retailers whose services fail to meet consumers\u2019 expectations could lose more than \u00a312 billion every year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86b717 elementor-widget elementor-widget-text-editor\" data-id=\"b86b717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2016, multichannel management is highlighted as the second digital priority for retailers. Thus, it will not be surprising to anyone that seven out of ten retailers think of optimizing the consumer journey across several touch points in order to be \u2018very important\u2019 considering their digital marketing efforts. A digital strategy supported by leaders who encourage a culture able to transform and drive innovation determine the ability to digitally re-imagine a business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948ede3 elementor-widget elementor-widget-text-editor\" data-id=\"948ede3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As retailers begin to think about the holiday season this year, it is necessary for them to take a different approach to search marketing than what they have implemented in past years. The reason behind the change of approach is that Google updated Analytics and Google AdWords earlier in this year to be more mobile-focused and to be in line with changing customer behavior. Owing to these changes search ads have become more personalized, mobile-friendly and location centered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67766ba elementor-widget elementor-widget-text-editor\" data-id=\"67766ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eventually, Google is becoming dependent on the concept of \u201cmicro-moments\u201d. \u201cMicro-moments is the precise time that a particular person might be interested in a particular piece of information and this is a swing from the context-based strategy that has shaped up search marketing up to this year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712791a elementor-widget elementor-widget-text-editor\" data-id=\"712791a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thus, retail brands will work and get in front of customers in these micro-moments. The key to having micro-moments is to evaluate intent, and not rely only on targeting based on demographics. According to a research from Google, by relying solely on demographics in order to reach customers, you could miss out on more than 70% of prospective mobile customers. Thus, eCommerce and retail industries are expected to take advantage of micro-moments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199d637 elementor-widget elementor-widget-text-editor\" data-id=\"199d637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online retailers want to increase the click-through-rate (CTR) of the ads that they place on search engines, but what they really require is large numbers of the right people click on their ads. Right people are those who are really interested in the products, and who could be influenced to complete a purchase.<br \/>Both the eCommerce as well as retail industry is expected to face disruption this year, because of the shift to mobile commerce. The most successful brands will create multichannel strategies that take advantage of these promising marketing trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d572d4 elementor-widget elementor-widget-text-editor\" data-id=\"9d572d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For all your queries related to digital marketing, IKF \u2013 a leading <a href=\"https:\/\/www.ikf.co.in\/digital-marketing-company-in-india\/\">digital marketing company in india<\/a>, is more than happy to assist you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc71e24 elementor-widget elementor-widget-text-editor\" data-id=\"cc71e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong> \u00a0Get in touch with us at:\u00a0<a class=\"nitro-offscreen\" href=\"mailto:sales@ikf.co.in\">sales@ikf.co.in<\/a> or call us anytime on: <a title=\"Call Us\" href=\"tel:+918888866110\" target=\"_blank\" rel=\"noopener noreferrer\">+91 88888 66110<\/a>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a1d501\" data-id=\"6a1d501\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f28615e elementor-widget elementor-widget-shortcode\" data-id=\"f28615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style>\n\/* =========================\n   SIDEBAR WRAPPER\n========================= *\/\n.get_advice_btn {\n    margin-right: 10px;\n}\n\naside.lg\\:col-span-4 {\n    position: relative;\n}\n\naside .lg\\:sticky {\n    display: flex;\n    flex-direction: column;\n    gap: 24px;\n}\n\n\/* =========================\n   COMMON CARD STYLE\n========================= *\/\n\naside section,\naside nav {\n    background: #ffffff;\n    border: 1px solid #ece9f8;\n    border-radius: 12px;\n    padding: 18px 18px;\n    box-shadow: 0 8px 30px rgba(23, 0, 138, 0.05);\n    transition: all 0.35s ease;\n    z-index: 4;\n}\n\naside section:hover,\naside nav:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 14px 35px rgba(23, 0, 138, 0.08);\n}\n\n\/* =========================\n   TOP CTA BOX\n========================= *\/\n\naside .rounded-xl.overflow-hidden {\n    position: relative;\n    background: linear-gradient(to bottom right in oklab, transparent 0%, 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=========================\n   LINKS\n========================= *\/\n\naside nav ul,\naside nav ol {\n    list-style: none;\n    margin: 0;\n    padding: 0;\n}\n\naside nav ul li:last-child {\n    border-bottom: none;\n}\n\naside nav ul li a {\n    display: block;\n    padding: 2px 0;\n    font-size: 16px;\n    font-weight: 400;\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside nav ul li a:hover {\n    color: #8b00d4;\n}\n\n\/* =========================\n   FOOTER LINKS\n========================= *\/\n\naside .border-t {\n    border-top: 1px solid #ece9f8;\n    margin-top: 24px;\n    padding-top: 20px;\n}\n\naside .border-t a {\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside .border-t a:hover {\n    color: #8b00d4;\n    letter-spacing: 0.3px;\n}\n\n\/* =========================\n   RESPONSIVE\n========================= *\/\naside .border-t.at_a_glance {\n    display: flex;\n    column-gap: 20px;\n}\n\n@media (max-width: 767px) {\n\n    aside .rounded-xl.overflow-hidden,\n    aside section,\n    aside nav {\n        padding: 24px 18px;\n        border-radius: 18px;\n    }\n\n    aside .themebtn {\n        font-size: 14px;\n        min-height: 48px;\n    }\n\n    .sidebar .flex {\n        display: flex;\n    }\n\n    .sidebar .flex .themebtn {\n        padding: 12px 15px;\n        line-height: 20px;\n        min-height: 38px;\n    }\n}\n<\/style>\n<aside class=\"sidebar\">\n    <div class=\"lg:sticky lg:top-28 space-y-8\">\n        <div class=\"rounded-xl overflow-hidden bg-gradient-to-br\">\n            <h3 class=\"font-bold leading-snug text-lg\">Grow your business with smarter digital solutions.<\/h3>\n\n            <p>\n                From websites and AI solutions to SEO, social media, PPC, and branding, we will help identify what needs\n                attention and where you can improve.\n            <\/p>\n\n            <div class=\"flex flex-row gap-2 sm:gap-3 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href=\"\/industries\/\">View All Industries \u2192<\/a><\/div>\n        <\/nav>\n\n    <\/div>\n\n<\/aside><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions.<\/p>\n","protected":false},"author":5,"featured_media":22588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-19886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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