{"id":20195,"date":"2022-09-15T16:58:54","date_gmt":"2022-09-15T11:28:54","guid":{"rendered":"https:\/\/www.ikf.co.in\/blog\/?p=20195"},"modified":"2026-06-03T14:32:42","modified_gmt":"2026-06-03T09:02:42","slug":"how-social-media-is-changing-movie-marketing","status":"publish","type":"post","link":"https:\/\/www.ikf.co.in\/blog\/social-media-movie-marketing\/","title":{"rendered":"How Social Media Is Changing Movie Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20195\" class=\"elementor elementor-20195\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9541117 elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"9541117\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe4702b blogintrocolone\" data-id=\"fe4702b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb87ff0 elementor-widget elementor-widget-text-editor\" data-id=\"eb87ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success. For that matter, you are most likely to catch the first glimpse of a film on Facebook or Instagram than on the side of a bus or a billboard erected on a busy road.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdce53 elementor-widget elementor-widget-text-editor\" data-id=\"9cdce53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Well, not that traditional media has lost its appeal or has become redundant, just that social media has taken over our lives and that everyone wants to be seen including actors and makers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa2194 elementor-widget elementor-widget-text-editor\" data-id=\"9aa2194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good script they say is the meat and potatoes of a movie and without that no matter how popular the star cast, it will fail to make the cut. So what makes a film successful? Duh-uh, marketing. But not just any marketing, social media marketing. As one of the top <a href=\"https:\/\/www.ikf.co.in\/digital-marketing-company-in-india\/\">digital marketing company in india<\/a>, we believe that movie business in the real sense has understood and embraced the power of social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f48215 elementor-widget elementor-widget-text-editor\" data-id=\"3f48215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether it is actors sharing behind the scenes pictures on their Instagram stories or official movie pages on Facebook hosting competitions for fans, folks from the film industry surely have a leg up on others when it comes to hooking viewers through <a href=\"https:\/\/www.ikf.co.in\/blog\/social-media-platforms\/\">social platforms<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a58b3 elementor-widget elementor-widget-heading\" data-id=\"35a58b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's take a look at how social media is helping movies build hype from teaser to release.:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bf57f elementor-widget elementor-widget-heading\" data-id=\"48bf57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pre-release frenzy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381c9a0 elementor-widget elementor-widget-text-editor\" data-id=\"381c9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It all begins with dropping tantalizing hints about the movie &#8211; from unveiling the name of the project to showing a fleeting glimpse of a popular actor to initiating a conversational current with a hashtag, social media strategists sure know how to keep viewers on tenterhooks and leave them wanting for more. Not more than 10 days ago Marvel released Avengers 4 much-awaited trailer and the world couldn&#8217;t contain its excitement. The last time we checked, the trailer had amassed a whopping 72.2 million views (and counting, of course). We can&#8217;t wait for it to hit the theatres, after all, it&#8217;s the EndGame!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e32475 elementor-widget elementor-widget-heading\" data-id=\"52e32475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is digital marketing helpful for a politician?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ccfa0 elementor-widget elementor-widget-text-editor\" data-id=\"e6ccfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing has made it easier for political campaigns to reach their target audience at a lesser cost compared to that required for traditional marketing. Digital marketing is taking over traditional marketing in almost every category. Marketing teams are putting more budget over digital marketing and less towards traditional media. This same trend is also adopted in political campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a37f1 elementor-widget elementor-widget-heading\" data-id=\"26a37f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engaging content to keep viewers glued and clued in<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a3919 elementor-widget elementor-widget-text-editor\" data-id=\"29a3919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After the pre-release frenzy comes the usual &#8211; publishing content within the time-frame leading up to the release date. Film strategists plan this down to the last detail well in advance. Posting stills of the movie, behind the scenes pictures, actors sharing links of released songs on their official accounts or thanking followers for showering love on the teaser\/trailer, official movie pages featuring clips of actors promoting films on TV\/college campuses\/malls, etc. are some of the engaging types of updates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15141fb elementor-widget elementor-widget-heading\" data-id=\"15141fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interactive activities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de0f1e elementor-widget elementor-widget-text-editor\" data-id=\"9de0f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Competitions, quizzes, giveaways, etc. are a surefire way of keeping viewers on their toes. After all, which die-hard fan wants to miss out on an opportunity to feel connected to a favorite franchise or actor? A good example of this would be Bahubali&#8217;s casting call campaign where the film&#8217;s director SS Rajamouli called forth an endless stream of emails when he announced that he is looking for candidates star in an action sequence of the movie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e22a5 elementor-widget elementor-widget-heading\" data-id=\"57e22a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">No holds barred approach by launching a website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e5e1e elementor-widget elementor-widget-text-editor\" data-id=\"a7e5e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While many Hollywood movies launch official websites, the concept wasn&#8217;t lapped up by the Indian film industry as such. But Bahubali forayed into that area as well by launching a cool website that fed hungry audiences with pictures, videos, and blogs. Given Bahubali&#8217;s massive popularity and the cult status it gained, the makers developed apps, animated series, virtual reality games, and a graphic novel to engage viewers even after its release. As if this wasn\u2019t enough, the film also has a shop page where diehard fans can buy merchandise featuring their favorite Bahubali character.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7958dd8 elementor-widget elementor-widget-text-editor\" data-id=\"7958dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Making a good film is half the battle won. But nobody ever aspires to make it halfway. In this fiercely connected and competitive age of social media, where everyone and everything is scrambling for attention, it becomes important to go big. Not necessarily on a budget but creativity. If you are a production house or director looking for the\u00a0<a href=\"https:\/\/www.ikf.co.in\/social-media-marketing-company-in-india\/\">best\u00a0social media marketing company in Pune<\/a>\u00a0to market their short film, feature film or web series, connect with us\u00a0on\u00a0<a href=\"tel:+918888866110\">+91 88888 66110<\/a>\u00a0or email us at\u00a0<a href=\"mailto:sales@ikf.co.in\">sales@ikf.co.in<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e19f53\" data-id=\"6e19f53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1603a48 elementor-widget elementor-widget-shortcode\" data-id=\"1603a48\" data-element_type=\"widget\" data-e-type=\"widget\" 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flex;\n}\n\n\/* LABEL *\/\naside section li span {\n    display: block;\n    font-weight: 500;\n}\n\n\/* =========================\n   LINKS\n========================= *\/\n\naside nav ul,\naside nav ol {\n    list-style: none;\n    margin: 0;\n    padding: 0;\n}\n\naside nav ul li:last-child {\n    border-bottom: none;\n}\n\naside nav ul li a {\n    display: block;\n    padding: 2px 0;\n    font-size: 16px;\n    font-weight: 400;\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside nav ul li a:hover {\n    color: #8b00d4;\n}\n\n\/* =========================\n   FOOTER LINKS\n========================= *\/\n\naside .border-t {\n    border-top: 1px solid #ece9f8;\n    margin-top: 24px;\n    padding-top: 20px;\n}\n\naside .border-t a {\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside .border-t a:hover {\n    color: #8b00d4;\n    letter-spacing: 0.3px;\n}\n\n\/* =========================\n   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\n                \n                <li>\n                    <a\n                        href=\"https:\/\/www.ikf.co.in\/industries\/social-media-for-automotive-industry\/\">\n                        Social Media For Automotive industry                    <\/a>\n                <\/li>\n\n                \n                \n                \n                <li>\n                    <a\n                        href=\"https:\/\/www.ikf.co.in\/industries\/social-media-marketing-tourism\/\">\n                        Social Media For Travel Companies                    <\/a>\n                <\/li>\n\n                \n                \n                \n                <li>\n                    <a\n                        href=\"https:\/\/www.ikf.co.in\/industries\/social-media-marketing-for-real-estate\/\">\n                        Social Media Marketing for Real Estate                    <\/a>\n                <\/li>\n\n                \n                \n                \n                <li>\n                    <a\n                        href=\"https:\/\/www.ikf.co.in\/industries\/social-media-marketing-for-hotels\/\">\n                        Social Media Marketing for Hotels                    <\/a>\n                <\/li>\n\n                \n                \n                \n                <li>\n                    <a\n                        href=\"https:\/\/www.ikf.co.in\/industries\/social-media-for-manufacturers\/\">\n                        Social Media For Manufacturers                    <\/a>\n                <\/li>\n\n                \n                \n                \n                <li>\n                    <a\n                        href=\"https:\/\/www.ikf.co.in\/industries\/social-media-marketing-for-healthcare\/\">\n                        Social Media Marketing For Healthcare                    <\/a>\n                <\/li>\n\n                \n                \n            <\/ul>\n\n                        <div class=\"border-t\"><a class=\"text-sm font-semibold\" href=\"\/industries\/\">View All Industries \u2192<\/a><\/div>\n        <\/nav>\n\n    <\/div>\n\n<\/aside><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success.<\/p>\n","protected":false},"author":5,"featured_media":26357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-20195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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