{"id":20318,"date":"2022-09-15T17:33:36","date_gmt":"2022-09-15T12:03:36","guid":{"rendered":"https:\/\/www.ikf.co.in\/blog\/?p=20318"},"modified":"2026-05-26T17:59:11","modified_gmt":"2026-05-26T12:29:11","slug":"10-ultimate-digital-marketing-ideas-this-festive-season","status":"publish","type":"post","link":"https:\/\/www.ikf.co.in\/blog\/festive-digital-marketing\/","title":{"rendered":"Light it up: Digital Marketing Strategies and Ideas in Festivals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20318\" class=\"elementor elementor-20318\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8e9479 elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"b8e9479\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abf2c4d blogintrocolone\" data-id=\"abf2c4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efccf5f elementor-widget elementor-widget-text-editor\" data-id=\"efccf5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying \u2013 \u201cArrest yourself in the magnificent colors and designs at Rama\u2019s. New Stock Available!\u201d Or even my salon lady drops me an email about latest offers and appointment confirmations. They are so particular about it, that I get tempted to buy into stuff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4ec95 elementor-widget elementor-widget-text-editor\" data-id=\"4a4ec95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just imagine, if these typical stores and salons are gearing up to wear the digital attire, what do you choose to wear this festive season? Don\u2019t go lame over the growing competition. We will equip you with ten dependable digital marketing tips that will give you a headway in this festive season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435c6daa elementor-widget elementor-widget-heading\" data-id=\"435c6daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Revamp Your Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e4674 elementor-widget elementor-widget-text-editor\" data-id=\"01e4674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes. A to-do thing right away! Change the design layout and images on the website and replace them with every festive occasion. For. E.g. If it is Diwali time, add some virtual lights or tinsel around your website. Add some sparkle and traditional\u00a0<em>diyas<\/em>\u00a0with human figures. It\u2019s also a good idea to use brighter colors and attractive patterns to your layout. Get your creative ideas out of the rack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721d5a7b elementor-widget elementor-widget-heading\" data-id=\"721d5a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Go Blogging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8d7f2 elementor-widget elementor-widget-text-editor\" data-id=\"ed8d7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your website doesn\u2019t include a blog post section, it is like a body having no soul. Blogging is trending and you must catch up on it.\u00a0 If you are selling unique items like handcrafted copperware, you could do a series of posts about the rare and antique collections for\u00a0<em>Dassera, Diwali\u00a0<\/em>etc. You could also pen a blog with gift suggestions for friends &amp; family.<\/p><p>If you are a modern cloud technology company, show your potential tech-savvy clients about the jaw-dropping offers you have on the shelf.<\/p><p>If you are a classy accessory online store, write about how to accessorize festive clothing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd092c elementor-widget elementor-widget-heading\" data-id=\"7cd092c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Post Workplace &amp; Sponsor Updates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7aee78 elementor-widget elementor-widget-text-editor\" data-id=\"b7aee78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A great way for the customer base to feel at home or friendly is by posting pictures of festive celebrations at your workspace on social media platform. Also, don\u2019t miss this grand opportunity to showcase the people working behind the scenes \u2013 staff, volunteers, sponsors, acts, participants etc. This expression brings social interaction to a personal level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc2a9c elementor-widget elementor-widget-heading\" data-id=\"7dc2a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Brand Up Your Persona:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b12fea elementor-widget elementor-widget-text-editor\" data-id=\"0b12fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember, you are known by your brand, your persona. Branding the festival is paramount. First impressions count and your marketing collateral, offline and online, must project your festival professionally and should highlight your personality. You could use discount flyers that can also have downloads on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf8898 elementor-widget elementor-widget-heading\" data-id=\"8cf8898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Optimize Your Website &amp; Searches:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7502f8f elementor-widget elementor-widget-text-editor\" data-id=\"7502f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Picture this, you are all suited up for a date that you have been looking forward to. But, your partner ditches you last moment. How would you feel? The same way, if your website doesn\u2019t land up on the first three SERP\u2019s with the trending festive keywords, you are going nowhere. Also, make sure that your website\u2019s loading speed (particularly mobile sites) is competent enough. Optimize your servers and make sure everything is in perfect working condition and that your website doesn\u2019t crash last moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc6ce5 elementor-widget elementor-widget-heading\" data-id=\"acc6ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Flow with a Hashtag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f13de6 elementor-widget elementor-widget-text-editor\" data-id=\"8f13de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A hashtag will help you build an online audience and a targeted following. Don\u2019t miss out on these, #feelingfestive #festiveseason #christmasshopping #diwalibonanza #navratrispecial #designerwear #tapestry #mood #discounts #cashbacks #festivealert and so many others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8397e elementor-widget elementor-widget-heading\" data-id=\"aa8397e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Work on Your PR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8faef51 elementor-widget elementor-widget-text-editor\" data-id=\"8faef51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether it\u2019s the online or offline world, let them know you exist! And, not just exist, but with a bang! If you know of any fashion or domain bloggers in town, rope them in your \u2018brandvertising\u2019 package. Yes, they are influencers and they have countless followers. You could also tag and tweet media outlets about your festival highlights and grab their attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0c506 elementor-widget elementor-widget-heading\" data-id=\"9f0c506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Video Video Everywhere<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9156a3 elementor-widget elementor-widget-text-editor\" data-id=\"d9156a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recently, <a href=\"https:\/\/www.ikf.co.in\/blog\/\">IKF<\/a> shot brief videos of employees performing the Ganpati puja in the office and dancing on the beats of the traditional\u00a0<em>dhol<\/em>\u00a0during\u00a0<em>visarjan.<\/em>\u00a0Believe me, the viewer statistic was stunning. Videos are crowd pullers, they engage and enthral the followers. This is invaluable content for your social networking \u00a0platforms. Also, go live, tweet and share the posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f75f57 elementor-widget elementor-widget-heading\" data-id=\"1f75f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Make Creativity Handy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f2341 elementor-widget elementor-widget-text-editor\" data-id=\"18f2341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whatever you have planned so far for the main event or your festival, like the creative designs, logos, patterns, layouts, content etc. use them to spread the word through Account Managers and higher officials mobile phone numbers. The clients are reminded that they are remembered, while the prospective clients are impressed by the timing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f51c87 elementor-widget elementor-widget-heading\" data-id=\"3f51c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Grab Eyeballs Via Emailers:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf96488 elementor-widget elementor-widget-text-editor\" data-id=\"cf96488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Boost your email marketing campaigns with an apt call to action, limited offers, headlines, etc. to grasp the eyeballs. Display discounts, bonanza, and coupon code offers, buyers love all this.<\/p><p>Subject lines of emailers are crucial. Statistics state that 69% of audience does not open the emailers looking at the subject line itself and sends them to trash or spam. Personalize the headlines as much as you can. For e.g. \u2013 Use \u201cyour new e-book inside!\u201d instead of a simple \u201cthank you\u201d emailer, if a customer has made a purchase from your store.<\/p><p>Headlines like, \u201cFor our beloved customers only\u201d, \u201cAn exclusive offer for you\u201d, \u201cDon\u2019t wear last year\u2019s styles,\u201d \u201cAge-defying beauty tricks\u201d, \u201cNew must-haves for your office\u201d, \u201cOrange is the New Black. Flaunt it.\u201d Don\u2019t forget to keep your emailers in line with the festive imagery you\u2019re showcasing on your website and other social media platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22264ce elementor-widget elementor-widget-text-editor\" data-id=\"22264ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>If you think, the above-mentioned tips are beyond your imagination for now, just outsource the job to IKF as it is the <a href=\"https:\/\/www.ikf.co.in\/blog\/digital-marketing-company\/\">best digital marketing agency in Pune<\/a>. We will align a strategy that suits your customer behavior and you are sure to achieve better results than the previous year. Connect with us on \u00a0<a title=\"Call Us\" href=\"tel:+918888866110\" target=\"_blank\" rel=\"noopener noreferrer\">+91 88888 66110<\/a> or email us on\u00a0<a href=\"mailto:sales@ikf.co.in\">sales@ikf.co.in<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5d82a elementor-widget elementor-widget-text-editor\" data-id=\"bb5d82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, put on your party hats, some confetti and streamers around and soak in the festive season!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0bb5671\" data-id=\"0bb5671\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d46d186 elementor-widget elementor-widget-shortcode\" data-id=\"d46d186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style>\n\/* =========================\n   SIDEBAR WRAPPER\n========================= *\/\n.get_advice_btn {\n    margin-right: 10px;\n}\n\naside.lg\\:col-span-4 {\n    position: relative;\n}\n\naside .lg\\:sticky {\n    display: flex;\n    flex-direction: column;\n    gap: 24px;\n}\n\n\/* =========================\n   COMMON CARD STYLE\n========================= *\/\n\naside section,\naside nav {\n    background: #ffffff;\n    border: 1px solid #ece9f8;\n    border-radius: 12px;\n    padding: 18px 18px;\n    box-shadow: 0 8px 30px rgba(23, 0, 138, 0.05);\n    transition: all 0.35s ease;\n    z-index: 4;\n}\n\naside section:hover,\naside nav:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 14px 35px rgba(23, 0, 138, 0.08);\n}\n\n\/* =========================\n   TOP CTA BOX\n========================= *\/\n\naside .rounded-xl.overflow-hidden {\n    position: relative;\n    background: linear-gradient(to bottom right in oklab, transparent 0%, #f0eff9 50%, #f0eff9 100%);\n    border-radius: 20px;\n    padding: 28px 22px;\n    overflow: hidden;\n    box-shadow: 0 12px 40px rgba(23, 0, 138, .25);\n}\n\naside .rounded-xl.overflow-hidden h3 {\n    font-size: 18px;\n    line-height: 1.2;\n    font-weight: 600;\n    color: #17008a;\n    margin: 0 0 14px;\n    letter-spacing: -0.5px;\n}\n\naside .rounded-xl.overflow-hidden p {\n    font-size: 15px;\n    line-height: 1.8;\n    color: #5f5f74;\n    margin: 0 0 15px;\n    max-width: 95%;\n}\n\n\/* =========================\n   BUTTONS\n========================= *\/\n\naside .themebtn {\n    min-height: 54px;\n    font-size: 15px;\n    font-weight: 700;\n    border: none;\n    cursor: pointer;\n    transition: all 0.35s ease;\n    display: inline-flex;\n    line-height: 44px;\n}\n\naside .themebtn:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 14px 30px rgba(129, 0, 186, 0.35);\n    background: linear-gradient(135deg, #2500b8 0%, #a100ff 100%);\n}\n\n\/* =========================\n   SMALL SECTION TITLES\n========================= *\/\n\naside section>p,\naside nav>p {\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n    color: #878787;\n    margin-bottom: 22px;\n}\n\n\/* =========================\n   STATS LIST\n========================= *\/\n\naside section ul {\n    display: flex;\n    flex-direction: column;\n    gap: 22px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n}\n\naside section li {\n    position: relative;\n}\n\naside section li .flex {\n    display: flex;\n    align-items: center;\n    gap: 16px;\n}\n\n\/* ICON *\/\naside section li img {}\n\n\/* NUMBER *\/\naside section li p {\n    margin: 0 0 -5px 0 !important;\n    font-size: 22px;\n    font-weight: 800;\n    line-height: 1;\n    color: #17008a;\n    letter-spacing: -1px;\n    display: flex;\n}\n\n\/* LABEL *\/\naside section li span {\n    display: block;\n    font-weight: 500;\n}\n\n\/* =========================\n   LINKS\n========================= *\/\n\naside nav ul,\naside nav ol {\n    list-style: none;\n    margin: 0;\n    padding: 0;\n}\n\naside nav ul li:last-child {\n    border-bottom: none;\n}\n\naside nav ul li a {\n    display: block;\n    padding: 2px 0;\n    font-size: 16px;\n    font-weight: 400;\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside nav ul li a:hover {\n    color: #8b00d4;\n}\n\n\/* =========================\n   FOOTER LINKS\n========================= *\/\n\naside .border-t {\n    border-top: 1px solid #ece9f8;\n    margin-top: 24px;\n    padding-top: 20px;\n}\n\naside .border-t a {\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside .border-t a:hover {\n    color: #8b00d4;\n    letter-spacing: 0.3px;\n}\n\n\/* =========================\n   RESPONSIVE\n========================= *\/\naside .border-t.at_a_glance {\n    display: flex;\n    column-gap: 20px;\n}\n\n@media (max-width: 767px) {\n\n    aside .rounded-xl.overflow-hidden,\n    aside section,\n    aside nav {\n        padding: 24px 18px;\n        border-radius: 18px;\n    }\n\n    aside .themebtn {\n        font-size: 14px;\n        min-height: 48px;\n    }\n\n    .sidebar .flex {\n        display: flex;\n    }\n\n    .sidebar .flex .themebtn {\n        padding: 12px 15px;\n        line-height: 20px;\n        min-height: 38px;\n    }\n}\n<\/style>\n<aside class=\"sidebar\">\n    <div class=\"lg:sticky lg:top-28 space-y-8\">\n        <div class=\"rounded-xl overflow-hidden bg-gradient-to-br\">\n            <h3 class=\"font-bold leading-snug text-lg\">Grow your business with 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