{"id":27737,"date":"2023-03-14T17:07:55","date_gmt":"2023-03-14T11:37:55","guid":{"rendered":"https:\/\/www.ikf.co.in\/blog\/?p=27737"},"modified":"2026-05-26T17:14:31","modified_gmt":"2026-05-26T11:44:31","slug":"how-to-get-more-business-enquiries-through-your-website-using-google-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.ikf.co.in\/blog\/increase-website-business-leads\/","title":{"rendered":"Effective Ways to Increase Business Leads through Your Website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27737\" class=\"elementor elementor-27737\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f28a6d elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"9f28a6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6bef15 blogintrocolone\" data-id=\"f6bef15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeabe18 elementor-widget elementor-widget-text-editor\" data-id=\"aeabe18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>\u201cGoogle will bring you a lot of customers if you treat it well\u201d<\/em><\/strong> <strong>&#8211; Matt Cutts<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ff289 elementor-widget elementor-widget-text-editor\" data-id=\"10ff289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Internet has revolutionised the way businesses operate, and having a website is no longer optional for businesses. Your website is your virtual storefront and the gateway to your brand, products, and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4303bff elementor-widget elementor-widget-text-editor\" data-id=\"4303bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But, simply having a website is not enough. It&#8217;s important to ensure that your website is easily discoverable by potential customers. And, when it comes to online visibility, Google is the king.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41acf1d elementor-widget elementor-widget-text-editor\" data-id=\"41acf1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google processes over 5.6 billion searches per day, and approx. 63,000 search queries every second (<a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-statistics\" rel=\"nofollow\">Hubspot<\/a>). This means that if your website is not optimised for Google, you are missing out on a huge potential customer base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581e29c elementor-widget elementor-widget-image\" data-id=\"581e29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"988\" height=\"480\" src=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-1.jpg\" class=\"attachment-full size-full wp-image-27738\" alt=\"Digital Marketing\" srcset=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-1.jpg 988w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-1-300x146.jpg 300w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-1-768x373.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe91056 elementor-widget elementor-widget-text-editor\" data-id=\"fe91056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s\u00a0discuss how you can leverage Google to bring more business enquiries through your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49936c elementor-widget elementor-widget-heading\" data-id=\"c49936c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.\tOptimise your website for search engines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b5067 elementor-widget elementor-widget-text-editor\" data-id=\"02b5067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.ikf.co.in\/seo-company\/\">Search engine optimization<\/a> (SEO)<\/strong> is the process of optimising your website to improve its ranking in search engine results pages (SERPs). SEO is crucial because it helps search engines understand what your website is about and how relevant it is to specific keywords or search queries. By optimising your website for search engines, you can attract more organic traffic and increase your chances of getting more business enquiries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c447929 elementor-widget elementor-widget-text-editor\" data-id=\"c447929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To optimise your website for search engines, you need to focus on:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1000c elementor-widget elementor-widget-text-editor\" data-id=\"2c1000c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><u>Keyword research<\/u><\/strong>: Identify the keywords that your target audience uses to find products or services similar to yours. Use tools like Google Keyword Planner to find relevant keywords and incorporate them into your website content.<\/li><li><strong><u>On-page optimisation<\/u><\/strong>: Optimise your website pages by including relevant keywords in the title tags, meta descriptions, and content. To improve the readability of your content, structure your text with header tags such as H1, H2, and H3.<\/li><li><strong><u>Off-page optimisation<\/u><\/strong>: Build high-quality backlinks to your website from reputable websites to improve your website&#8217;s authority and credibility.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fa7a6 elementor-widget elementor-widget-heading\" data-id=\"f2fa7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.\tUse Google Business Profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90fca9 elementor-widget elementor-widget-text-editor\" data-id=\"b90fca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Business Profile (GBP) is a no-cost platform that aids businesses in managing their online visibility across Google&#8217;s various platforms, such as Search and Maps. By creating a GBP listing, you can ensure that your business information (name, address, phone number, website, hours, etc.) is accurate and up-to-date on Google. This makes it easier for potential customers to find and contact your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5b6e3 elementor-widget elementor-widget-text-editor\" data-id=\"aa5b6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to generate a GBP (Google Business Profile) listing, take the following steps:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167235e elementor-widget elementor-widget-text-editor\" data-id=\"167235e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Access Google Business Profile by logging in with your existing Google account.<\/li><li>Click on &#8220;Manage now&#8221; and follow the prompts to add your business information.<\/li><li>Confirm your business by selecting one of the available options: phone, email, or postcard.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19211f1 elementor-widget elementor-widget-text-editor\" data-id=\"19211f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After your GBP listing has been verified, ensure that you:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5deef elementor-widget elementor-widget-text-editor\" data-id=\"0a5deef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Add photos and videos of your business to make your listing more attractive.<\/li><li>Respond to customer reviews to show that you care about customer feedback.<\/li><li>Use GBP insights to track how customers interact with your listing and adjust your strategy accordingly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcec46c elementor-widget elementor-widget-heading\" data-id=\"fcec46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.\tInvest in Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ac075 elementor-widget elementor-widget-text-editor\" data-id=\"29ac075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads (formerly known as Google AdWords) is an advertising platform that allows businesses to create and display ads on Google Search, YouTube, and other websites. Google Ads can be a powerful tool for driving business enquiries to your website, especially if you have a specific product or service that you want to promote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6bcc8 elementor-widget elementor-widget-text-editor\" data-id=\"ec6bcc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To get started with Google Ads, follow these steps:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a397f elementor-widget elementor-widget-text-editor\" data-id=\"93a397f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Set up a Google Ads account and generate a fresh advertising campaign.<\/li><li>Choose your campaign type, budget, and targeting options.<\/li><li>Create your ad groups and ads, and make sure to use relevant keywords and compelling ad copy.<\/li><li>Launch your campaign and monitor its performance regularly to optimise your ads for maximum ROI.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7d6dd elementor-widget elementor-widget-image\" data-id=\"7c7d6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"988\" height=\"480\" src=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-2.jpg\" class=\"attachment-full size-full wp-image-27739\" alt=\"Digital Marketing\" srcset=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-2.jpg 988w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-2-300x146.jpg 300w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/get-more-business-enquiries-2-768x373.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ecdd4 elementor-widget elementor-widget-heading\" data-id=\"f4ecdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.\tCreate valuable content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1385fa2 elementor-widget elementor-widget-text-editor\" data-id=\"1385fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating valuable content is one of the most effective ways to attract potential customers to your website. By providing helpful information, tips, and advice, you can position your brand as an authority in your industry and build trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5d304 elementor-widget elementor-widget-text-editor\" data-id=\"1f5d304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create valuable content, follow these tips:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85ac084 elementor-widget elementor-widget-text-editor\" data-id=\"85ac084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><u>Identify your target audience and their needs<\/u><\/strong>: Who are your potential customers, and what kind of information do they need? Use tools like Google Analytics to understand your audience better.<\/li><li><strong><u>Create content that addresses their needs<\/u><\/strong>: Use blog posts, articles, infographics, videos, and other types of content to provide valuable information that your target audience is looking for.<\/li><li><strong><u>Optimise your content for search engines<\/u><\/strong>: Use relevant keywords and meta descriptions to help search engines understand what your content is about.<\/li><li><strong><u>Promote your content<\/u><\/strong>: Use social media, email marketing, and other channels to promote your content and attract more visitors to your website.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a671f74 elementor-widget elementor-widget-heading\" data-id=\"a671f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.\tMonitor and track your website's performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a766508 elementor-widget elementor-widget-text-editor\" data-id=\"a766508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monitoring and tracking your website&#8217;s performance is crucial to understanding how effective your Google strategy is. Use tools like Google Analytics to track metrics like website traffic, bounce rate, time on page, and conversion rate. This will aid you in pinpointing areas for enhancement and adapting your approach accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bea514 elementor-widget elementor-widget-text-editor\" data-id=\"4bea514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some key metrics to monitor include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e9d27 elementor-widget elementor-widget-text-editor\" data-id=\"54e9d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><u>Organic traffic<\/u><\/strong>: This refers to the number of visitors who arrive on your website through organic searches.<\/li><li><strong><u>Bounce rate<\/u><\/strong>: This represents the percentage of visitors who exit your website in a very short span of time.<\/li><li><strong><u>Time on page<\/u><\/strong>: This is how long visitors spend on each page of your website.<\/li><li><strong><u>Conversion rate<\/u><\/strong>: This denotes the percentage of visitors who execute a desired action on your website, such as completing a form-fill or making a purchase.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b45165 elementor-widget elementor-widget-text-editor\" data-id=\"9b45165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By monitoring and tracking these metrics, you can identify areas for improvement and adjust your strategy accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd05be5 elementor-widget elementor-widget-text-editor\" data-id=\"bd05be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google is a valuable tool, but it&#8217;s only one piece of the jigsaw. To truly succeed online, you need to provide a great user experience, build trust with your customers, and provide high-quality products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dfb09 elementor-widget elementor-widget-text-editor\" data-id=\"f0dfb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re looking to boost your online presence and attract more business enquiries, look no further than IKF, the end-to-end <a href=\"https:\/\/www.ikf.co.in\/blog\/digital-marketing-company\/\">digital marketing<\/a> and <a href=\"https:\/\/www.ikf.co.in\/blog\/branding-collaterals\/\">branding company in Pune<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39af44 elementor-widget elementor-widget-text-editor\" data-id=\"f39af44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team of experts can help you optimise your website for search engines, create compelling content, and build a strong brand identity. Get in touch with us today to explore how we can assist in propelling your business&#8217;s online growth!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c73d2b\" data-id=\"7c73d2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48aaa91 elementor-widget elementor-widget-shortcode\" data-id=\"48aaa91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style>\r\n\/* =========================\r\n   SIDEBAR WRAPPER\r\n========================= *\/\r\n.get_advice_btn{\r\n    margin-right:10px; \r\n}\r\naside.lg\\:col-span-4 {\r\n    position: relative;\r\n}\r\n\r\naside .lg\\:sticky {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 24px;\r\n}\r\n\r\n\/* =========================\r\n   COMMON CARD STYLE\r\n========================= *\/\r\n\r\naside section,\r\naside nav {\r\n    background: #ffffff;\r\n    border: 1px solid #ece9f8;\r\n    border-radius: 12px;\r\n    padding: 18px 18px;\r\n    box-shadow: 0 8px 30px rgba(23, 0, 138, 0.05);\r\n    transition: all 0.35s ease;\r\n    z-index: 4;\r\n}\r\n\r\naside section:hover,\r\naside nav:hover {\r\n    transform: translateY(-4px);\r\n    box-shadow: 0 14px 35px rgba(23, 0, 138, 0.08);\r\n}\r\n\r\n\/* =========================\r\n   TOP CTA BOX\r\n========================= *\/\r\n\r\naside .rounded-xl.overflow-hidden {\r\n    position: relative;\r\n    background: linear-gradient(to bottom right in oklab, transparent 0%, #f0eff9 50%, #f0eff9 100%);\r\n    border-radius: 20px;\r\n    padding: 28px 22px;\r\n    overflow: hidden;\r\n    box-shadow: 0 12px 40px rgba(23, 0, 138, .25);\r\n}\r\n\r\naside .rounded-xl.overflow-hidden h3 {\r\n    font-size: 18px;\r\n    line-height: 1.2;\r\n    font-weight: 600;\r\n    color: #17008a;\r\n    margin: 0 0 14px;\r\n    letter-spacing: -0.5px;\r\n}\r\n\r\naside .rounded-xl.overflow-hidden p {\r\n    font-size: 15px;\r\n    line-height: 1.8;\r\n    color: #5f5f74;\r\n    margin: 0 0 15px;\r\n    max-width: 95%;\r\n}\r\n\r\n\/* =========================\r\n   BUTTONS\r\n========================= *\/\r\n\r\naside .themebtn {\r\n    min-height: 54px;\r\n    font-size: 15px;\r\n    font-weight: 700;\r\n    border: none;\r\n    cursor: pointer;\r\n    transition: all 0.35s ease;\r\n    display: inline-flex;\r\n    line-height: 44px;\r\n}\r\n\r\naside .themebtn:hover {\r\n    transform: translateY(-3px);\r\n    box-shadow: 0 14px 30px rgba(129, 0, 186, 0.35);\r\n    background: linear-gradient(135deg, #2500b8 0%, #a100ff 100%);\r\n}\r\n\r\n\/* =========================\r\n   SMALL SECTION TITLES\r\n========================= *\/\r\n\r\naside section > p,\r\naside nav > p {\r\n    font-size: 12px;\r\n    font-weight: 700;\r\n    letter-spacing: 1.5px;\r\n    text-transform: uppercase;\r\n    color: #878787;\r\n    margin-bottom: 22px;\r\n}\r\n\r\n\/* =========================\r\n   STATS LIST\r\n========================= *\/\r\n\r\naside section ul {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 22px;\r\n    margin: 0;\r\n    padding: 0;\r\n    list-style: none;\r\n}\r\n\r\naside section li {\r\n    position: relative;\r\n}\r\n\r\naside section li .flex {\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 16px;\r\n}\r\n\r\n\/* ICON *\/\r\naside section li img {\r\n}\r\n\r\n\/* NUMBER *\/\r\naside section li p {\r\n    margin: 0 0 -5px 0 !important;\r\n    font-size: 22px;\r\n    font-weight: 800;\r\n    line-height: 1;\r\n    color: #17008a;\r\n    letter-spacing: -1px;\r\n    display: flex;\r\n}\r\n\r\n\/* LABEL *\/\r\naside section li span {\r\n    display: block;\r\n    font-weight: 500;\r\n}\r\n\r\n\/* =========================\r\n   LINKS\r\n========================= *\/\r\n\r\naside nav ul,\r\naside nav ol {\r\n    list-style: none;\r\n    margin: 0;\r\n    padding: 0;\r\n}\r\n\r\naside nav ul li {\r\n}\r\n\r\naside nav ul li:last-child {\r\n    border-bottom: none;\r\n}\r\n\r\naside nav ul li a {\r\n    display: block;\r\n    padding: 2px 0;\r\n    font-size: 16px;\r\n    font-weight: 400;\r\n    color: #17008a;\r\n    text-decoration: none;\r\n    transition: all 0.3s ease;\r\n}\r\n\r\naside nav ul li a:hover {\r\n    color: #8b00d4;\r\n}\r\n\r\n\/* =========================\r\n   FOOTER LINKS\r\n========================= *\/\r\n\r\naside .border-t {\r\n    border-top: 1px solid #ece9f8;\r\n    margin-top: 24px;\r\n    padding-top: 20px;\r\n}\r\n\r\naside .border-t a {\r\n    color: #17008a;\r\n    text-decoration: none;\r\n    transition: all 0.3s ease;\r\n}\r\n\r\naside .border-t a:hover {\r\n    color: #8b00d4;\r\n    letter-spacing: 0.3px;\r\n}\r\n\r\n\/* =========================\r\n   RESPONSIVE\r\n========================= *\/\r\naside .border-t.at_a_glance {\r\n    display: flex;\r\n    column-gap: 20px;\r\n}\r\n@media (max-width: 767px) {\r\n\r\n    aside .rounded-xl.overflow-hidden,\r\n    aside section,\r\n    aside nav {\r\n        padding: 24px 18px;\r\n        border-radius: 18px;\r\n    }\r\n\r\n    aside .themebtn {\r\n        font-size: 14px;\r\n        min-height: 48px;\r\n    }\r\n\t.sidebar .flex {\r\n\t\tdisplay: flex;\r\n\t}\r\n\r\n\t.sidebar .flex .themebtn {\r\n\t\tpadding: 12px 15px;\r\n\t\tline-height: 20px;\r\n\t\tmin-height: 38px;\r\n\t}\r\n}\r\n<\/style>\r\n<aside class=\"sidebar\">\r\n    <div class=\"lg:sticky lg:top-28 space-y-8\">\r\n      <div class=\"rounded-xl overflow-hidden bg-gradient-to-br\">\r\n            <h3 class=\"font-bold leading-snug text-lg\">Grow your business with smarter digital solutions.<\/h3>\r\n\r\n            <p>\r\n\t\t\t\tFrom websites and AI solutions to SEO, social media, PPC, and branding, we will help identify what needs attention and where you can improve.\r\n            <\/p>\r\n\r\n            <div class=\"flex flex-row gap-2 sm:gap-3 items-stretch mt-4\"><a href=\"#.\" class=\"bg-white transition-colors themebtn get_advice_btn\"><span>Reach Us<\/span><\/a><a class=\"bg-white transition-colors themebtn\" href=\"https:\/\/www.ikf.co.in\/\">View Services<\/a><\/div>\r\n        <\/div>\r\n\r\n        <!-- IKF GLANCE -->\r\n        <section class=\"sidebar-card\">\r\n            \r\n            <p class=\"sidebar-title\">IKF At A Glance<\/p>\r\n\r\n            <ul class=\"flex flex-col gap-4 list-none pl-0 m-0\">\r\n                <li>\r\n                   <div class=\"flex gap-3 items-start\">\r\n                      <img decoding=\"async\" alt=\"Years icon\" width=\"48\" height=\"48\" class=\"shrink-0 w-12 h-12\" src=\"\/assets\/images\/yearsicon.svg\">\r\n                      <div class=\"min-w-0\">\r\n                         <p class=\"text-2xl font-bold text-[#17008A] leading-tight tabular-nums\"><span class=\"counter\" data-target=\"25\">25<\/span>+<\/p>\r\n                         <span class=\"text-xs sm:text-sm text-[#25242A]\/75 leading-snug block mt-1\">Years<\/span>\r\n                      <\/div>\r\n                   <\/div>\r\n                <\/li>\r\n                <li>\r\n                   <div class=\"flex gap-3 items-start\">\r\n                      <img loading=\"lazy\" decoding=\"async\" alt=\"Clients icon\" width=\"48\" height=\"48\" class=\"shrink-0 w-12 h-12\" src=\"\/assets\/images\/clientsicon.svg\">\r\n                      <div class=\"min-w-0\">\r\n                         <p class=\"text-2xl font-bold text-[#17008A] leading-tight tabular-nums\"><span class=\"counter\" data-target=\"1500\">1500<\/span>+<\/p>\r\n                         <span class=\"text-xs sm:text-sm text-[#25242A]\/75 leading-snug block mt-1\">Clients<\/span>\r\n                      <\/div>\r\n                   <\/div>\r\n                <\/li>\r\n                <li>\r\n                   <div class=\"flex gap-3 items-start\">\r\n                      <img loading=\"lazy\" decoding=\"async\" alt=\"Team icon\" width=\"48\" height=\"48\" class=\"shrink-0 w-12 h-12\" src=\"\/assets\/images\/peopleicon.svg\">\r\n                      <div class=\"min-w-0\">\r\n                         <p class=\"text-2xl font-bold text-[#17008A] leading-tight tabular-nums\"><span class=\"counter\" data-target=\"50\">50<\/span>+<\/p>\r\n                         <span class=\"text-xs sm:text-sm text-[#25242A]\/75 leading-snug block mt-1\">People Team<\/span>\r\n                      <\/div>\r\n                   <\/div>\r\n                <\/li>\r\n                <li>\r\n                   <div class=\"flex gap-3 items-start\">\r\n                      <img loading=\"lazy\" decoding=\"async\" alt=\"Strategies icon\" width=\"48\" height=\"48\" class=\"shrink-0 w-12 h-12\" src=\"\/assets\/images\/launchicon.svg\">\r\n                      <div class=\"min-w-0\">\r\n                         <p class=\"text-2xl font-bold text-[#17008A] leading-tight tabular-nums\"><span class=\"counter\" data-target=\"800\">800<\/span>+<\/p>\r\n                         <span class=\"text-xs sm:text-sm text-[#25242A]\/75 leading-snug block mt-1\">Digital Marketing Strategies<\/span>\r\n                      <\/div>\r\n                   <\/div>\r\n                <\/li>\r\n            <\/ul>\r\n\r\n            <div class=\"border-t at_a_glance\"><a class=\"text-sm font-semibold\" href=\"\/about-us\/\">About IKF \u2192<\/a><a class=\"text-sm font-semibold\" href=\"\/clients\/\">Our Clients \u2192<\/a><\/div>\r\n\r\n        <\/section>\r\n\r\n        <!-- SERVICES -->\r\n        <nav class=\"sidebar-card\">\r\n\r\n            <p class=\"sidebar-title\">Our Services<\/p>\r\n\r\n            <ul class=\"sidebar-links\">\r\n                <li><a href=\"\/website-development-services\/\">Web Development<\/a><\/li>\r\n                <li><a href=\"\/website-designing-services\/\">Website Designing<\/a><\/li>\r\n                <li><a href=\"\/e-commerce-website-development-company-pune\/\">E-Commerce Website<\/a><\/li>\r\n                <li><a href=\"\/landing-page-design-services-pune\/\">Landing Page Designing<\/a><\/li>\r\n                <li><a href=\"\/website-maintenance-services-pune\/\">Website Maintenance<\/a><\/li>\r\n                <li><a href=\"\/digital-marketing-services\/\">Digital Marketing<\/a><\/li>\r\n                <li><a href=\"\/social-media-marketing-services\/\">Social Media Marketing<\/a><\/li>\r\n                <li><a href=\"\/seo-services\/\">Search Engine Optimisation<\/a><\/li>\r\n                <li><a href=\"\/performance-marketing-ppc-services\/\">Performance Marketing<\/a><\/li>\r\n                <li><a href=\"\/ai-solutions\/\">Ai Solutions<\/a><\/li>\r\n            <\/ul>\r\n\r\n        <\/nav>\r\n\r\n        <!-- INDUSTRIES -->\r\n        <nav class=\"sidebar-card\">\r\n\r\n            <p class=\"sidebar-title\">Industry Solutions<\/p>\r\n\r\n         \r\n    <ul class=\"sidebar-links\">\r\n\r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-agency-for-financial-services\/\">\r\n                        Digital Marketing For Financial Institutions                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-the-education-industry\/\">\r\n                        Digital Marketing for the Education Industry                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-ecommerce\/\">\r\n                        Digital Marketing for Ecommerce                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-fashion-brands\/\">\r\n                        Digital Marketing for the Fashion Industry                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-saas\/\">\r\n                        Digital Marketing for SaaS                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-the-automotive-industry\/\">\r\n                        Digital Marketing for the Automotive industry                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-travel-and-tourism\/\">\r\n                        Digital Marketing For Travel and Tourism                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-real-estate\/\">\r\n                        Digital Marketing for Real Estate                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-the-hotel-industry\/\">\r\n                        Digital Marketing for the Hotel Industry                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/digital-marketing-for-manufacturing\/\">\r\n                        Digital Marketing for Manufacturing                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n            \r\n                <li>\r\n                    <a href=\"https:\/\/www.ikf.co.in\/industries\/healthcare-digital-marketing-agency\/\">\r\n                        Digital Marketing For Healthcare                    <\/a>\r\n                <\/li>\r\n\r\n            \r\n        \r\n    <\/ul>\r\n\r\n            <div class=\"border-t\"><a class=\"text-sm font-semibold\" href=\"\/industries\/\">View All Industries \u2192<\/a><\/div>\r\n        <\/nav>\r\n\r\n    <\/div>\r\n\r\n<\/aside><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Internet has revolutionised the way businesses operate, and having a website is no longer optional for businesses.<\/p>\n","protected":false},"author":5,"featured_media":27743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-27737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase Website Business Leads with Proven Strategies<\/title>\n<meta name=\"description\" content=\": Your website is your virtual storefront and the gateway to your brand, products, and services. Explore how you can leverage Google to bring more business enquiries through your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ikf.co.in\/blog\/increase-website-business-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Website Business Leads with Proven Strategies\" \/>\n<meta property=\"og:description\" content=\": Your website is your virtual storefront and the gateway to your brand, products, and services. 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