{"id":28365,"date":"2023-06-29T16:45:51","date_gmt":"2023-06-29T11:15:51","guid":{"rendered":"https:\/\/www.ikf.co.in\/blog\/?p=28365"},"modified":"2026-05-26T16:55:18","modified_gmt":"2026-05-26T11:25:18","slug":"leveraging-social-media-to-celebrate-organisational-culture-a-viral-video-story","status":"publish","type":"post","link":"https:\/\/www.ikf.co.in\/blog\/leveraging-social-media-to-celebrate-organisational-culture-a-viral-video-story\/","title":{"rendered":"Leveraging Social Media to Celebrate Organisational Culture: A Viral Video Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28365\" class=\"elementor elementor-28365\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a94b5da elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"a94b5da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e460c56 blogintrocolone\" data-id=\"e460c56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aae604 elementor-widget elementor-widget-text-editor\" data-id=\"6aae604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media marketing, today, holds the power to make or break your brand. Pretty much the entire world is on social media with almost everyone utilising it to express their views, share their joys &amp; sorrows, create a buzz, and establish a lasting visibility for their brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adfc3e4 elementor-widget elementor-widget-text-editor\" data-id=\"adfc3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For businesses, social media functions like a magic wand if used wisely. From attracting potential prospects to mainstreaming the company\u2019s culture, one can promote everything through social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b879ab elementor-widget elementor-widget-image\" data-id=\"9b879ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"988\" height=\"480\" src=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/leveraging-social-media-to-celebrate-1.jpg\" class=\"attachment-full size-full wp-image-28366\" alt=\"organisational culture on social media\" srcset=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/leveraging-social-media-to-celebrate-1.jpg 988w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/leveraging-social-media-to-celebrate-1-300x146.jpg 300w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/leveraging-social-media-to-celebrate-1-768x373.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67cf0ea elementor-widget elementor-widget-text-editor\" data-id=\"67cf0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the owner of IKF, a leading <a href=\"https:\/\/www.ikf.co.in\/blog\/digital-marketing-company\/\">digital marketing company in India<\/a> with 22+ years of presence in the market, I can tell you for sure that the power of social media platforms is immense and no business, as in NO business, should ignore making optimum use of it in this hyper-competitive age.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dd145 elementor-widget elementor-widget-text-editor\" data-id=\"d7dd145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let me narrate a story of how we, at IKF, leveraged social media to promote our company\u2019s culture by showcasing how we celebrated one of our key employees, Gunjan Bhansali, our former COO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18461d5 elementor-widget elementor-widget-heading\" data-id=\"18461d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>The Backdrop<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1eff8 elementor-widget elementor-widget-text-editor\" data-id=\"0c1eff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gunjan, who worked with us for nearly 8.5 years, bid us adieu as she embarked on a new journey in her personal life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7eaaa1 elementor-widget elementor-widget-text-editor\" data-id=\"e7eaaa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We planned a series of celebrations to bid her farewell and to make her day truly special. This would also set a tone for portraying our company culture and the bonds we share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c2c7e elementor-widget elementor-widget-heading\" data-id=\"e3c2c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Creating a Viral Social Media Video<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3c06a elementor-widget elementor-widget-text-editor\" data-id=\"bd3c06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To capture the essence of <a href=\"https:\/\/www.instagram.com\/reel\/Crf_RlLrXtJ\/?igshid=MzRlODBiNWFlZA==\">Gunjan&#8217;s farewell celebration<\/a> and showcase our organisational culture, we decided to create a viral social media video. The purpose of this video was to capture the feelings of togetherness, inclusivity, and celebration. Here is how our social media marketing team approached it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc12f5 elementor-widget elementor-widget-heading\" data-id=\"bfc12f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>1.\tCompiling Memorable Moments<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f34d2 elementor-widget elementor-widget-text-editor\" data-id=\"99f34d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most memorable moments from the celebratory event were meticulously chosen and compiled by our social media marketing team. We made sure that the event&#8217;s essence was portrayed in the video, as well as the close relationships and uplifting energy that exist inside our company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663ace7 elementor-widget elementor-widget-heading\" data-id=\"663ace7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>2.\tEngaging Visuals and Editing<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fa865 elementor-widget elementor-widget-text-editor\" data-id=\"f1fa865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To make the video visually appealing and engrossing, we added dynamic music, vivacious visuals, and expert editing skills. We wanted it to capture the happy mood and express the sincere emotions of the event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef6b97 elementor-widget elementor-widget-heading\" data-id=\"8ef6b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>3.\tSharing on Social Media Sites<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527e9e8 elementor-widget elementor-widget-text-editor\" data-id=\"527e9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As soon as the video was complete, we thoughtfully shared it on all of our social media pages, including Instagram, Facebook, and LinkedIn. To increase the potential reach and interaction of the video, we used pertinent hashtags, captions, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8b563 elementor-widget elementor-widget-heading\" data-id=\"de8b563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>4.\tThe Viral Impact<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18824e6 elementor-widget elementor-widget-text-editor\" data-id=\"18824e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The video had a greater impact than we had anticipated in terms of going viral. It caught the interest of both our followers and the larger social media community right away and gained traction. The video was seen by an astounding 55,000 people just on Instagram in a matter of days.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe1096 elementor-widget elementor-widget-image\" data-id=\"bfe1096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"988\" height=\"480\" src=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/how-to-create-a-website-2.jpg\" class=\"attachment-full size-full wp-image-28358\" alt=\"\" srcset=\"https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/how-to-create-a-website-2.jpg 988w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/how-to-create-a-website-2-300x146.jpg 300w, https:\/\/www.ikf.co.in\/blog\/wp-content\/uploads\/how-to-create-a-website-2-768x373.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7676e4 elementor-widget elementor-widget-heading\" data-id=\"b7676e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>The Organisational Impact<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90575f elementor-widget elementor-widget-text-editor\" data-id=\"b90575f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The positive impact of the viral video on our organisation\u2019s reputation could be seen shortly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7b291 elementor-widget elementor-widget-text-editor\" data-id=\"ab7b291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Since its inception, <a href=\"https:\/\/www.ikf.co.in\/blog\/\">IKF<\/a> has always been known for devising the digital marketing strategies that work and the best quality of work that it consistently delivers to its clients. This viral video indeed helped strengthen that trust and belief in us.<\/li><li>Additionally, what it also did, apart from of course enhancing our social media presence, was that it enhanced our reputation as an inclusive and employee-centric workplace.<\/li><li>Our unique internal organisational culture became the main catalyst that helped us not only gain more followers on social media, but also positioned us as one of the \u201cgood places to work\u201d for all the outstanding talent out there seeking good opportunities, in turn, giving us an opportunity to enrich our talent pool.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84471c0 elementor-widget elementor-widget-text-editor\" data-id=\"84471c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like we did it for IKF with Gunjan\u2019s farewell video, let us help you promote your <a href=\"https:\/\/www.ikf.co.in\/blog\/building-organisational-culture-on-social-media-theikfway\/\">organisational culture on social media<\/a> too. By sharing such meaningful moments, you can effectively engage your audience, attract potential talent, and create a positive image for your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb1a57 elementor-widget elementor-widget-text-editor\" data-id=\"2fb1a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To learn more, <a href=\"https:\/\/www.ikf.co.in\/contact-us\/\">contact IKF<\/a>, the top <a href=\"https:\/\/www.ikf.co.in\/social-media-marketing-company\/\">social media marketing company in Pune, India<\/a> now!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94c1095\" data-id=\"94c1095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d480348 elementor-widget elementor-widget-shortcode\" data-id=\"d480348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style>\n\/* =========================\n   SIDEBAR WRAPPER\n========================= *\/\n.get_advice_btn {\n    margin-right: 10px;\n}\n\naside.lg\\:col-span-4 {\n    position: relative;\n}\n\naside .lg\\:sticky {\n    display: flex;\n    flex-direction: column;\n    gap: 24px;\n}\n\n\/* =========================\n   COMMON CARD STYLE\n========================= *\/\n\naside section,\naside nav {\n    background: #ffffff;\n    border: 1px solid #ece9f8;\n    border-radius: 12px;\n    padding: 18px 18px;\n    box-shadow: 0 8px 30px rgba(23, 0, 138, 0.05);\n    transition: all 0.35s ease;\n    z-index: 4;\n}\n\naside section:hover,\naside nav:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 14px 35px rgba(23, 0, 138, 0.08);\n}\n\n\/* =========================\n   TOP CTA BOX\n========================= *\/\n\naside .rounded-xl.overflow-hidden {\n    position: relative;\n    background: linear-gradient(to bottom right in oklab, transparent 0%, #f0eff9 50%, #f0eff9 100%);\n    border-radius: 20px;\n    padding: 28px 22px;\n    overflow: hidden;\n    box-shadow: 0 12px 40px rgba(23, 0, 138, .25);\n}\n\naside .rounded-xl.overflow-hidden h3 {\n    font-size: 18px;\n    line-height: 1.2;\n    font-weight: 600;\n    color: #17008a;\n    margin: 0 0 14px;\n    letter-spacing: -0.5px;\n}\n\naside .rounded-xl.overflow-hidden p {\n    font-size: 15px;\n    line-height: 1.8;\n    color: #5f5f74;\n    margin: 0 0 15px;\n    max-width: 95%;\n}\n\n\/* =========================\n   BUTTONS\n========================= *\/\n\naside .themebtn {\n    min-height: 54px;\n    font-size: 15px;\n   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*\/\naside section li img {}\n\n\/* NUMBER *\/\naside section li p {\n    margin: 0 0 -5px 0 !important;\n    font-size: 22px;\n    font-weight: 800;\n    line-height: 1;\n    color: #17008a;\n    letter-spacing: -1px;\n    display: flex;\n}\n\n\/* LABEL *\/\naside section li span {\n    display: block;\n    font-weight: 500;\n}\n\n\/* =========================\n   LINKS\n========================= *\/\n\naside nav ul,\naside nav ol {\n    list-style: none;\n    margin: 0;\n    padding: 0;\n}\n\naside nav ul li:last-child {\n    border-bottom: none;\n}\n\naside nav ul li a {\n    display: block;\n    padding: 2px 0;\n    font-size: 16px;\n    font-weight: 400;\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside nav ul li a:hover {\n    color: #8b00d4;\n}\n\n\/* =========================\n   FOOTER LINKS\n========================= *\/\n\naside .border-t {\n    border-top: 1px solid #ece9f8;\n    margin-top: 24px;\n    padding-top: 20px;\n}\n\naside .border-t a {\n    color: #17008a;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\naside .border-t a:hover {\n    color: #8b00d4;\n    letter-spacing: 0.3px;\n}\n\n\/* =========================\n   RESPONSIVE\n========================= *\/\naside .border-t.at_a_glance {\n    display: flex;\n    column-gap: 20px;\n}\n\n@media (max-width: 767px) {\n\n    aside .rounded-xl.overflow-hidden,\n    aside section,\n    aside nav {\n        padding: 24px 18px;\n        border-radius: 18px;\n    }\n\n    aside .themebtn {\n        font-size: 14px;\n        min-height: 48px;\n    }\n\n    .sidebar .flex {\n        display: flex;\n    }\n\n    .sidebar .flex .themebtn {\n        padding: 12px 15px;\n        line-height: 20px;\n        min-height: 38px;\n    }\n}\n<\/style>\n<aside class=\"sidebar\">\n    <div class=\"lg:sticky lg:top-28 space-y-8\">\n        <div class=\"rounded-xl overflow-hidden bg-gradient-to-br\">\n            <h3 class=\"font-bold leading-snug text-lg\">Grow your business with smarter digital solutions.<\/h3>\n\n            <p>\n                From websites and AI solutions to SEO, social media, PPC, and branding, we will help identify what needs\n                attention and where you can improve.\n            <\/p>\n\n            <div class=\"flex flex-row gap-2 sm:gap-3 items-stretch mt-4\"><a href=\"#.\"\n                    class=\"bg-white transition-colors themebtn get_advice_btn\"><span>Reach Us<\/span><\/a><a\n                    class=\"bg-white transition-colors themebtn\" href=\"https:\/\/www.ikf.co.in\/\">View Services<\/a><\/div>\n        <\/div>\n\n        <!-- IKF GLANCE -->\n        <section class=\"sidebar-card\">\n\n            <p class=\"sidebar-title\">IKF At A Glance<\/p>\n\n            <ul class=\"flex flex-col gap-4 list-none pl-0 m-0\">\n                <li>\n                    <div class=\"flex gap-3 items-start\">\n                        <img decoding=\"async\" alt=\"Years icon\" 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