The Afterthoughts

Can Google Allo Outsmart Whatsapp?

Google Playstore has thousands of apps for different purposes. What we all are addicted to is the messaging app where we can share pictures, documents etc and that to at the least possible cost. Gone are the days where we used SMS’s for communicating with each other.  There are plenty of messaging apps, some of […]

Digital Marketing: Expanding Horizon for the Travel Industry

Digital marketing, particularly social marketing strategies help small business owners to contend with large corporate. This was not possible in past decades owing to short-comings of traditional broadcasting system. Digital marketing is very important for small businesses as it offers them the opportunity to establish more engaging communication channels with its customers at a considerably […]

PPC for Festive Season

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale. With festive season around; Verticals like electronics, home, kitchen and furniture would be having traction. Here is […]

Digisutra for Brands

Every brand whether an established or new wants to have a sustaining digital presence but very few brands succeed in doing it, everyone wonders what is the perfect tool in digital market which will give them an edge over their competitors. Well, there’s no perfect blueprint of it but yes according to the industry your […]

Cannibalism

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company. Cannibalization Strategy Companies are the ones who like to cannibalize their […]

Documentation Matters!!

Documentation plays an important role in any development process or in any project. One of the Key Skills required for a BA is the ability to create clear and unambiguous documentation. Some of the documents created by a BA are: Business requirement Document Functional Requirement Specification Use Cases/ Entity relationship Diagrams Test Cases… and many […]

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