CIR by CRIF is a highly secure web portal where businesses and individuals can get their credit scores and credit reports. With a strong presence in India and Europe, CRIF provides a comprehensive range of risk management analytics and solutions to banking, insurance, telecommunications, utilities, and the rest of business world. CRIF helps businesses and financial institutions work more efficiently by helping them manage their credit health and stay compliant.


The expectation of CIR was to improve Search engine ranking and maximize their visibility on the popular Search Engines. In a pursuit to build brand image organically, they wanted to drive organic traffic to the portal and build brand awareness within the credit bureau industry in India. They wanted us to encourage persons and businesses register on their Portal and enable them to download their credit score and credit report.

IKF’s Approach

CIR being a portal site had a limited number of pages, which was a challenge for us in terms of optimizing the website from an SEO perspective. We started off by carrying a website analysis to determine the overall health and find out the shortcomings in the existing website. We also did a detailed competitor research and analysis to see what trends, techniques, and tactics were needed to be employed to gain exposure and prominence on the SERPs. We conducted keyword research by analyzing the most relevant keywords. These were the keywords used by the competitors on their website as well as the ones most searched by the common users. We performed Off-Page activities which involved posting Quora answers, Social bookmarking & Web 2.0 submissions to boost the rankings of the keywords. Also, the Infographic, Video and Power Point submissions helped garner back links and reach a wider audience.


In 12 months, we had a steady rise of 27.09% in the number of website visitors. We worked our way towards increasing the page view increment by 24.52% and decreasing the bounce rate by 17.82%. We now have a remarkable traffic with a rise of 16.55% in user sessions.

They’ve provided detailed advice about how SEO works and show measurable growth SEO brings to our company.


If you want to be seen, we bring you the spotlight