CRIF Solutions India

CRIF is a global company specializing in credit bureau and business information, outsourcing and processing services, and credit solutions. More than 6,300 banks and financial institutions, 55,000 business clients and 310,000 consumers use CRIF services in 50 countries. A global FinTech company from Continental Europe, CRIF provides a comprehensive range of risk management analytics and solutions to banking, insurance, telecommunications, utilities, and business world. CRIF helps businesses and financial institutions work more efficiently by helping them to manage credit health and stay compliant.


Since CRIF deals in B2B, they wanted to target more businesses and get them to download business credit reports.They reached out to IKF to boost their visibility, organic traffic, and brand awareness. Their website required optimization to make it SEO compatible. They wanted the keywords to rank and attract maximum traffic to their website using those keywords.

IKF’s Approach

Our team reviewed CRIF’s website to look for elements/discrepancies that were hindering performance and user experience. Based on the observations, requisite changes were made so that the website performed optimally. We conducted a detailed analysis of the website for understanding the shortcomings and scope of improvement for the website. We performed a competitor analysis to find out the most relevant keywords for our client. After a thorough keyword research, we finalized a set of keywords for CRIF. Then we segregated the keywords according to their priorities and started targeting respectively. This helped boost the Search engine rankings of the targeted keywords. We took off with the off page activities first to start building presence all over the internet and then as and eventually picked up on-page activities seeking regular approvals from client. We posted several Quora answers planted with keywords, did social bookmarking and performed submissions such as Web 2.0. We also utilized the platforms for Power Point presentations, Videos and Info-graphics to create a holistic impact from all mediums and generate high quality back links. This eventually helped divert a lot of traffic to the CRIF website.


Within a period of 10 months, we were able to boost CRIF Solutions India website's page views by 94.21%. The website now sees a high-quality footfall with a significant 113.49% rise in sessions. In addition to this, CRIF witnessed a 108.95% rise in website new visitors.

They’ve provided detailed advice about how SEO works and show measurable growth SEO brings to our company.


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