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Summary

Exza Infosystems is a leading embedded systems product development company that specializes in developing solutions for delivering digital video content that caters to the expectations of the new-age TV viewers. It has partnered with globally-renowned technology partners in the Consumer Electronics and Digital media processing and delivery domains.

Challenge

Exza Infosystems is a B2B as well as B2C organization and they wanted a website that could cater to both of these clients which proved to be the major challenge of this project. The theme, the content and overall site architecture had to be revamped completely to create a better impact and for better brand awareness.

Insights

Exza Infosystems came to us with a pretty clear head, they knew exactly what they wanted, they just needed the right people to do it. They provided our team with a thorough explanation of their business and its technicalities. Competitors list, raw content files, organization history, documents pertaining awards and accolades, etc were also made available to us.

Solution

For Exza Infosystems our team crafted a website that had a balanced theme and content. We made sure that both of these elements were relatable to both a customer as well as a business. Our team devised a user-friendly information driven site that added value to the brand’s overall conversion rates.

Results

The final design that we ideated for Exza was well-received by the clients and customers alike. The client started receiving organic conversions and their sales boosted. The website created by us was user-friendly, had a product centric theme and search engine friendly URLs to boost the conversion rates.

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