About Client

Ajeenkya DY Patil University offers the best undergraduate and postgraduate programs in unique areas, linked to
exemplary 'ADYPU Student Experience', which is supported by excellent facilities and highly motivated teaching staff.

The Task Point

To generate
relevant leads.

To be able to reach a niche target audience, who are interested in courses like Bio-Medical, Mechatronics Engineering and Digital Manufacturing.

Reach Students through various touch points.

Create Awarness regarding the courses offered by them.

goal img

Our Goal

  • Create a dedicated landing page that matches the keyword and the ads and thus addresses the student’s need.
  • Using remarketing and targeting people who have visited our site.
  • Using attractive display ads.
  • Boost quality score to lower the cost per click of keywords.
  • Regular monitoring of campaign and optimization.

We Braved Through
& Found Out

  • The programs offered were freshly introduced in the education industries specifically for engineering
    the challenge was to reach an audience that would be interested in these programs.
  • Reaching a niche target audience, who are interested in courses like Bio-Medical, Mechatronics
    Engineering and Digital Manufacturing.

Our Results Speak.

Bravo!

+

Conversions in 2 Months

%

CTR

%

Conversion Rate for Display Ads