Our SEO strategy maximizes traffic and visibility for a leading bio-based solution provider.

Its website saw a 5.76% increase in page views and an 11.45% decrease in bounce rate. 80% targeted keywords for Praj are ranking in SERP out of which 25% are ranking on first page of Google SERP.

About
Praj

Headquartered in Pune, Praj is one of India's leading company specializing in bio-based technologies and engineering. In addition to bioenergy, Praj also offers sustainable solutions for high purity water, critical process equipment, breweries, and industrial wastewater treatment. With over 750 references across 75 countries, Praj aspires to enhance the quality of human life with its environment, energy and agriculture processing led applications.

Expectation

Praj approached IKF to enhance its organic search performance. As one of the leading names in the bioenergy-based technology and solutions, Praj wanted to leverage its strong market position to raise its online visibility, organic traffic, and brand awareness.

Approach

In order to build an effective SEO strategy, we decided to begin the process by doing a one-time, detailed website analysis for Praj to see if there were any constraints or hiccups affecting its traffic and rankings. Insights from the reports became the foundation of our strategy whilst focusing the spotlight on areas that could use improvement and aspects that called for precise SEO processes.

We liaised closely with Praj's team to make sure that they were informed about every step and tactic we had in mind to build up a stellar SEO position for their website. Our SEO experts conducted an in-depth industry and competitor research to create a scientifically-driven SEO campaign.

We applied a two-pronged SEO approach to get Praj to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building Praj's online presence outside its website (aka offsite SEO) across various social media, high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.

Page Load Time

Reduced from
11 sec to 3 sec

Avg. Session Duration

Increased by
14.56%

Decrease in Bounce Rate

By
11.45%

Outcome

Out of the 40 targeted keywords we identified for Praj, 20 were successful in achieving top rankings on the SERPs. Our SEO campaign led to a 5.76% increase in page views along with an 8% rise in organic traffic. Praj saw an 80% improvement in page load time as it reduced from 11 seconds to 3 seconds. Thanks to our team's tireless efforts and expertise, we were able to increase Praj's average session duration by 14.56% and bring down its bounce rate by 11.45%.

They’ve provided detailed advice about how SEO works and show measurable growth SEO brings to our company.

ALEXANDRA BARADI AT EXCEPTIONAL VILLAS

If you want to be seen, we bring you the spotlight