Purotein is a chocolate-flavoured, vegetarian health drink for growing kids from Venky's. Packed with essential vitamins and nutrients, Purotein is a great source of energy for kids. In addition to energizing kids, Purotein also enhances physical growth in kids by helping in muscle growth, building immunity, and supporting their overall well-being.
Client’s Brief
Purotein, coming from the house of Venky’s India, is a new player in the Health & Drinks Industry. They were looking for an integrated approach that would leverage brand recall and awareness among their TG which included mothers of children in the age group of 4 years and above.
Social Media Platforms Leveraged
Approach
Social presence was created and a series of campaign were planned which would hype Purotein as the new entrant in the health segment. Campaigns were focused on the mother-child duo and their relationship carefully incorporating Purotein.
Social Media Campaigns
#BeatTheBadHabits
#FutureReady
#BenefitsofPurotein
#AbFikarNahi
This campaign was especially designed for the Navratri season, keeping in mind that Navratri is synonymous with the destruction of evils in the world. The campaign had a total of 9 posts for each day where some of the common bad habits of children (like video-game addiction, eating junk food, etc.) were listed down in creative images with the hashtag, This Navratri #BeatTheEvils #BeatTheBadHabits with Purotein. But it didn’t end with this hashtag, each image had a caption with a solution of how mothers can tackle these habits of their kids.
The idea was to show how kids are very passionate at a very early age of their childhood and parents should encourage their spirits. Each creative had a kid featuring what they want to become when they grow up. For e.g. I want to become a Doctor.
This campaign was a display of some of the benefits of Purotein wherein some famous Bollywood dialogues were incorporated to make the creative interesting and fun.
This was a GIF story-based campaign featuring a young boy named Pinakin. The story starts with how Pinakin, a poster child for lazy, junk food craving generation is whiling away his time. The series ends with Pinakin dreaming of becoming a healthier boy just like his favourite superhero, Ponton and getting into the habit of drinking Purotein, making his mother sigh with relief. The hashtag conceived for the campaign was #AbFikarNahi.
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