Purotein is a chocolate-flavoured, vegetarian health drink for growing kids from Venky's. Packed with essential vitamins and nutrients, Purotein is a great source of energy for kids. In addition to energizing kids, Purotein also enhances physical growth in kids by helping in muscle growth, building immunity, and supporting their overall well-being.
Purotein, coming from the house of Venky’s India, is a new player in the Health & Drinks Industry. They were looking for an integrated approach that would leverage brand recall and awareness among their TG which included mothers of children in the age group of 4 years and above.
Social presence was created and a series of campaign were planned which would hype Purotein as the new entrant in the health segment. Campaigns were focused on the mother-child duo and their relationship carefully incorporating Purotein.
This campaign was especially designed for the Navratri season, keeping in mind that Navratri is synonymous with the destruction of evils in the world. The campaign had a total of 9 posts for each day where some of the common bad habits of children (like video-game addiction, eating junk food, etc.) were listed down in creative images with the hashtag, This Navratri #BeatTheEvils #BeatTheBadHabits with Purotein. But it didn’t end with this hashtag, each image had a caption with a solution of how mothers can tackle these habits of their kids.