Purotein
SMM Case Study

This campaign was especially designed for the Navratri season, keeping in mind that Navratri is synonymous with the destruction of evils in the world. The campaign had a total of 9 posts for each day where some of the common bad habits of children (like video-game addiction, eating junk food, etc.) were listed down in creative images with the hashtag, This Navratri #BeatTheEvils #BeatTheBadHabits with Purotein. But it didn’t end with this hashtag, each image had a caption with a solution of how mothers can tackle these habits of their kids.

The idea was to show how kids are very passionate at a very early age of their childhood and parents should encourage their spirits. Each creative had a kid featuring what they want to become when they grow up. For e.g. I want to become a Doctor.

This campaign was a display of some of the benefits of Purotein wherein some famous Bollywood dialogues were incorporated to make the creative interesting and fun.

This was a GIF story-based campaign featuring a young boy named Pinakin. The story starts with how Pinakin, a poster child for lazy, junk food craving generation is whiling away his time. The series ends with Pinakin dreaming of becoming a healthier boy just like his favourite superhero, Ponton and getting into the habit of drinking Purotein, making his mother sigh with relief. The hashtag conceived for the campaign was #AbFikarNahi.