• sairang Case study
Website :
Industry :
Real Estate
Services Provided :
SEM (Pay per click advertising)
Geographies :
Pune, Bangalore, Trivandrum & Cochin.

Client Profile

Established in 1979, Sairung Developers & Promoters is the property arm of Sairung Group. Understanding the advent of the development of Pune city, Sairung an ISO 9001:2008 certified company enhanced the land investment opportunities for its worthy clients. His esteemed clientele includes IT professionals, Business Professionals, avid Investors etc.

Our Results Speak. Bravo!

  • 49,454 Website Clicks
  • 8,659,563 Impressions
  • 370 Real Estate leads
  • 16.07% Conversion Rate for Search
  • 586.19 Cost Per Lead

The Task Points

  • Create awareness about “Land Equity Expo”
  • Generate relevant online conversions & phone calls
  • Increase land purchases
  • Increase footfalls in the exhibition

We Braved Through & Found Out

  • Low brand recall- Increase online brand awareness
  • Shortage of Keyword related content on website
  • Cutthroat Competition – Less traffic to its landing page
  • Tightly Time Bound – Generating quality leads in short period of time
  • Location limitations

Our Goal Setting Plan

  • Showing ads on pages of websites with real estate content & placement targeting
  • Constant improvement and optimization
  • Create relevant Landing Page
  • Implement a theme based account structure
  • Use of Brand keywords, General keywords, Competitor keywords, Call extensions, Site link extension, structured snippet etc.
  • Writing more relevant ad copies

Adwords Screenshot

Adwords Screenshot

Campaign Share

Campaign Share

AD’s Screenshot

Ads on Youtube

Ads on Youtube

Ads on DainikBhaskar.com

Ads on DainikBhaskar.com

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