• Garware Wall Ropes case Study
Website :
Industry :
Manufacturing, Export
Products :
Ropes, Fishing Nets, Sports Nets, Agriculture Nets, Yarn & Threads, Coated Fabrics, Geosynthetics
Listing Type :
Public Limited Company. Listed on the Bombay Stock Exchange since 1978. Also listed on the National Stock Exchange of India
Geographies :
India, US, Canada, UK, Australia, Russia

our achievements

Keywords in
Top 5 Ranking
Increase in
no. of Leads
Keywords in
Top 2 Pages
Increase in
Website Traffic

Client's Requirements

  1. To rank for their 117 shortlisted keywords & target local & international audience
  2. Get Quality traffic to website & improve the user engagement
  3. Improve the visibility across the Globe including - India, US, UK, Netherlands, Germany, Australia, etc.
  1. Increase the number of enquiries
  2. Improve their online reputation across major search engines. i.e, to replace the shady image that was being displayed on Google upon searching for Garware Wall Ropes

About the Client

Garware-Wall Ropes Ltd. (GWRL) is one of India's leading players in the technical textiles sector, providing specialized solutions in the cordage and infrastructure industry. Established in 1976, the company today is a multi-divisional, multi-geographical technical textile company.

With international presence in more than 75 countries through 5 overseas offices across the globe, the company is the largest exporter of sports nets and a leading player in aquaculture segment.

The Challenge

Garware Wall Ropes case Study
  • Out of the 117 shortlisted keywords, 80% of the keywords had no ranking on Google
  • The website didn't have pages to target a specific set of keywords
  • The website had less content to target specific set of products / keywords
  • Website's loading time as well as bounce rate was high
  • Website wasn't responsive and mobile compatible

Our Approach

Garware Wall Ropes case Study
  • The SEO team did a thorough analysis of the website to check the lacking factors from SEO & user engagement perspective
  • The website content was updated taking into consideration the proper keyword density
  • Minute aspects of the website were considered and optimized. Proper Call to Action was implemented
  • Later on, the team strategically listed business for various locations of Garware Wall Ropes on Google and Bing Places, which helped boost the ranking of local search keywords on Google and Bing
  • This helped attract new visits to the website and acquire quality leads
  • During this process, competitor analysis also played a key role to understand the current status of the website


In a span of just 6 months, we achieved top rankings for the most primary keywords

  • 29.06% keywords were
    in top 5 Rank
  • 38.01% increase in no. of leads per
    month from across the globe
  • 49.00% of the selected keywords
    were in top 2 pages.
  • 57.97% increase in website
  • 29.82% increase in the

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