The Touchmatik Story
Touchmatik is a range of smart electrical switches that has been ideated and delivered by Keetronics (India) Pvt. Ltd. These single touch electrical switches are designed to suit the modern standards and refined taste of living of the 21st century urbanite. The key features of this product range are that they can be operated by remote, are IoT enabled, are Alexa friendly and can be tailored to fit in your requirements. This organization continuously invests in research & development methodologies to ensure that their products are always in sync with the industry standards.
What They Needed
When Touchmatik came to us they already had a great standing in their respective industry – they just needed a helping hand! Their major goal from the whole project was to enhance their website and make their products the center of attraction for visitors and clients alike. Apart from that they also wanted a website that they could leverage to increase the brand equity and online reach in the local as well as international market. In addition to all of these, they wanted an innovative design along with rich content.
Plan of Action!
- Improve the brand positioning and online outreach with the help of branded storytelling.
- Enhance the overall site architecture and navigation to facilitate smooth browsing experience.
- Work on the overall UI/UX to offer a rich Velvety smooth user experience.
- Device a user-friendly, visual product story with superior quality navigation and filtering.
- Create a user-friendly resources section to ensure maximum value to the user.
- Implement a fully responsive solution backed by WordPress CMS for better usability and performance.
- Mobile Responsiveness & Cross-Browser Compatibility for seamless user experience.
- Emphasis was to be laid upon immersive photography, strong visuals and creative & catchy copy lines for the products.
The IKF difference!
To get the best results for Touchmatik the development team at IKF added the below mentioned features in the new website, have a look
- Responsive design
- Browser compatibility
- WordPress CMS
- Prominent CTAs(Call to Action)
- Social media integration
- Plagiarism free, unique content
- Smooth & user-friendly navigation
- Simple yet elegant & professional website layout
- Faster page loading
- A mobile responsive version