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touchmatik

Summary

Touchmatik is brand which has been constituted under the flagship of Keetronic’s. Touchmatik manufactures a variety of soft, single touch electrical switches and smart living solutions that have been devised to blend in the day-to-day lifestyle of the modern Indian consumers and create a point of difference in every home and office. This organization continuously invests in research & development methodologies to ensure that their products are always in sync with the industry standards.

Challenge

Touchmatik was a highly discerning client; they had visited many web-design companies before finally finding the perfect match in us. It was a challenge for our team to come up with a design that would reflect all of the client’s requirements. Additionally, the earlier website had a pretty outdated design and theme. Whereas, the client wanted the new website to include real time animation so our team had to work extensively on that aspect as well.

Insights

As already mentioned Touchmatik was a pretty finicky client, they did not mince any words and were quite vocal about their requirements. They had envisioned how their entire website would unfold and just required the right people to do the job. Other than that they briefed us in detail about the product, gave us an insight into the product specifications, and provided us with a competitors list & other crucial information.

Solution

The new website that we built for Touchmatik proved to be a strong digital asset for them. It was exactly in accordance to their requirements and we successfully integrated real-time animation elements to create a strong brand image. Furthermore, we also worked on the site architecture and revamped it completely. In the new website, the focus remained on the product but its utility was also highlighted for a better impact.

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Results

The new website built by our team was pretty bold & dynamic with real time animations i.e. it was exactly in sync with the client’s individualistic requirements. The website built by us is responsive, has a seamless navigation plan & API Integrated. With a custom-made WordPress CMS website at their hand, Touchmatik now has the power to expand their online community and increase their return on investment.

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