Tips to Make Web Design User-Friendly

Tips to Make Web Design User-Friendly

What with all the myriad things that need to come and work seamlessly in sync, putting up a website live can be intimidating. From content to design, from marketing to the technical side, creating a user-friendly website demands that you hire a website design agency that has several experts from […]

A Good ACoS means a Good Amazon PPC Campaign

A Good ACoS means a Good Amazon PPC Campaign

The number of sellers and products has leapfrogged dramatically since the last few years on Amazon. So, it has become extremely difficult, if not impossible to drive sustained sales and profit growth. An ever-increasing number of sellers and vendors leverage Amazon PPC as part of their marketing strategy, as it’s […]

Steps to Build Best LinkedIn Profile

Steps to Build Best LinkedIn Profile

We cannot stress enough about having a profile on LinkedIn. It’s the need of the hour to have a best LinkedIn profile, whether you are a student or a working professional; you have to be on LinkedIn. Period. Why? LinkedIn opens doors for opportunities for you. It gets your professional […]

Top 5 Benefits of Social Media Marketing

Top 5 Benefits of Social Media Marketing

‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social […]

Tips for Safe Online Shopping this Festive Season

Tips for Safe Online Shopping this Festive Season

It’s that time of the year again! Fun, festivities, decorations, extravaganza and most important shopping!  Yes, it’s time for Diwali!!!  A time for Shopping- A time of happiness and togetherness, a time to celebrate with your loved ones, a time for celebrations and gifts! And most importantly a time for […]

Grow Your Business Efficiently with CRM

Grow Your Business Efficiently with CRM

In today’s super-competitive markets, the organizations that manage customer relationships the best are more likely to win. CRM is a game-changing tool that can help businesses grow faster and work smarter. Let’s look at what a CRM could do for you… Data Any organization small or big will have data […]

6 Content Marketing Hacks To Grow Your Business

6 Content Marketing Hacks To Grow Your Business

From small business owners to corporate CEOs the word ‘marketing’ is enough to send a shiver down the spine. Alien and expensive, many business owners assume that digital marketing in particular is costly and complex, but that doesn’t have to be the case. Here are 6 content marketing hacks designed […]

10 Ultimate Digital Marketing Ideas This Festive Season

10 Ultimate Digital Marketing Ideas This Festive Season

Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s. New Stock Available!” Or even my salon lady drops me an email about latest offers and appointment confirmations. They are […]

The Importance of Graphic design for Business

The Importance of Graphic design for Business

“A picture speaks a thousand words”. And rightfully so; communication is a vital part of any business. If your audience or your potential client does not understand what business your company is doing it will fail to generate leads or drive growth. Of course there are other ways of conveying […]

7 Important Off Page SEO Factors that Google Values Most

7 Important Off Page SEO Factors that Google Values Most

One of the reasons why people are perplexed with SEO is the different factors in Google’s search algorithm. They also tend to change whenever Google rolls out their next algorithm update. But if they change a lot, the after-effects can be drastic. With a little research, it’s easy to spot […]

How to Write SEO and User Friendly Content

How to Write SEO and User Friendly Content

In simpler words, SEO content writing is web writing keeping search engine behavior in mind. Since, all your web content is published with the aim of achieving good search engine ranking, it definitely makes sense to write content that will appeal search engine and give you a better ranking. However, […]

Top Ten Essential Entrepreneur Mantras

Top Ten Essential Entrepreneur Mantras

So, what makes us, entrepreneurs unique? Our constant quest for excellence, a never say die attitude and most often we ask ourselves – “how will the world be different if I lived in it?” Well, all my life I have parked on these thoughts and have managed to carve out […]

How B2B Companies Can Do Digital Marketing?

How B2B Companies Can Do Digital Marketing?

Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously. According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality […]

Can WhatsApp Be Used As a New Digital Marketing Tool

Can WhatsApp Be Used As a New Digital Marketing Tool

Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive way of communication. More recently, some enterprising folks […]

Ignite your Potential with Daniel Jacob – Key Takeaways from the Session

Ignite your Potential with Daniel Jacob – Key Takeaways from the Session

Recently, I had the opportunity to attend a seminar by the motivational speaker, Daniel Jacobs which was on the topic of ‘Igniting your Potential’. The session was a very insightful and an enjoyable one. About the Speaker- Mr. Daniel Jacobs is a Commerce graduate from Madras University and also a […]

SEO vs. PPC Which Is Better For My Business

SEO vs. PPC Which Is Better For My Business

SEO and PPC are the digital marketing strategies that are pretty much in practice these days. However, there is a lot of debate regarding the effectiveness of one over other. Some folks believe in the ‘slow n steady’ approach of SEO while propagators of PPC vouch for its overnight success […]

Six Tips to Get a Great Graphic Design on a Shoestring Budget

Six Tips to Get a Great Graphic Design on a Shoestring Budget

Most entrepreneurs are looking to create his/her brand awareness through extravagant and engaging graphic designs by showcasing their work through websites, brochures, visiting cards, coffee table books and a lot of different media. But a first-time entrepreneur or an entrepreneur who is tight budgeted on the graphic design aspect needs […]

How Does Blogging Increase Sales?

How Does Blogging Increase Sales?

‘Can blogging boost your sales?’ Now, that would have been a relevant question about five years ago, but not now! Today, blogging has proved to be an effective tool for brand promotion and sales. Bloggers have quite literally taken the digital world by storm and opened new sales avenues for […]