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What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, the more attractive you become […]

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising campaign. But after selecting the […]

How B2B Companies Can Do Digital Marketing?

Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously. According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality leads and lead generation. In […]

Digital Marketing for Fashion Industry

Look, browse, shop………bingo! Your favorite Deepika Padukone designer gown is on its way. But is it having an online shopping store? You sure do have the best shopping apparel, brands and a large variety of merchandise in your online store. However your joy doesn’t end there. There’s a lot more to it. It’s not just […]

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one to choose? Before we decide […]

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