Five Points to Consider For Responsive Web Design

Five Points to Consider For Responsive Web Design

‘Responsive’, ‘fluid’ are the new buzzwords in the web design industry. These days a significant amount of internet traffic comes from mobile phones, tablets and other handheld devices. Naturally, the websites using conventional web design approach do not necessarily cater to the needs of this sector. Responsive or fluid design […]

Top 10 Ideas for Your Social Media Brand Engagement

Top 10 Ideas for Your Social Media Brand Engagement

Are you looking to boost your social media engagement? If ‘yes’, there are some easy as pie content ideas to adhere to. These Top 10 ideas are a must follow list for any Brand to get superb engagement. These ideas have everything you could possibly post on social media and […]

Are You Evolving Along With Your Business?

Are You Evolving Along With Your Business?

I remember studying a research report at Indian IT industry in which they summarized that the Indian IT industry is characterized by services and also that human capital has been a significant contributor of constant growth of industrial sector. Well, today I am a part of a rapid growth organization […]

How to Increase Sales on Amazon with High Rankings

How to Increase Sales on Amazon with High Rankings

Well, while you are at it and totally excited for your product’s performance on Amazon’s Great Indian Festival Sale, let us turn your attention to some basics that Amazon adheres to; for your products best ranking on one of the biggest e-commerce platforms! Before we track down into the best […]

Taking Green Steps – The IKF Way

Taking Green Steps – The IKF Way

Windergy 2017 has been a successful campaign and we at IKF are pleased to be associated with it. We firmly believe that digital marketing is one of the best ways to promote campaigns as it has a global reach and enables to tap business leads. As part of our work […]

B2B – Social Media to Social Business

B2B – Social Media to Social Business

The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding […]

Facebook ads versus Google ads

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one […]

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hello, my name is Tejaswini and I have been working in the IT Industry over a year now. People say, “the first year is always difficult”, but I would like to say that it is more challenging as you get to learn different skills at each and every walk of […]

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

As we all know LinkedIn is a professional networking site, it allows professionals to establish connection within their known and prospective connects. Hello, my name is Ashish Dalia. I’m a passionate digital marketer here at I Knowledge Factory Pvt. Ltd; today I’m going to share my experience about how to […]

How to Turn Your Website into a Sales Machine?

How to Turn Your Website into a Sales Machine?

Congratulations! Your website looks impressive! It has great color amalgamations, astounding pictures, and overall a good feel. But, there is a small problem. Why am I not getting any sales or enquires? But, then you would say that there are visitors which would automatically turn into sales. You can’t be […]

A Business Analyst?? No…Call Me a Product Builder.

A Business Analyst?? No…Call Me a Product Builder.

Hello All, I am Tejaswini Nighojkar working as Business Analyst in IKF Pvt. Ltd. The most common question that I have been asked, repetitively is – What does a Business Analyst (BA) do? Most of the people and colleagues are not aware of the role of a BA. So today […]

Moving with the Wind

Moving with the Wind

How many of you remember attending your craft classes? Do you remember being taught on how to make a paper windmill? Just yesterday we were small kids, running around with pink and yellow paper triangles. That feeling when the wind ran through our little windmills is unforgettable. Do you remember […]

Why Digital Marketing is Necessary for SME’S

Why Digital Marketing is Necessary for SME’S

As a professional in digital world my responsibility is to make a person or an organization aware about the continuous evolution happening over the digital space which can help business to explore the true potential of Digital Marketing. Digital medium is growing exponentially from the way we buy to the […]

Key Account Management – BE YOUR CLIENT’S SUPERHERO

Key Account Management – BE YOUR CLIENT’S SUPERHERO

Key Account Management BE YOUR CLIENT’S SUPERHERO I’m working as an Account Manager since last two years. Account managers stand out in any industrial environment, no matter which business sector they belong to. We establish trust out the gate. Basically, Great account managers solve problems and are responsible to provide […]

Transforming Vision into Reality With Effective Delegation

Transforming Vision into Reality With Effective Delegation

Every entrepreneur has a vision of what they’d like the future to look like. Entrepreneurs’ are visionary and it is equally important that they entrust their long-term vision to the people associated with him/her. However, it is been observed that they sometimes fall short to carry out this process lucratively. […]

Marketing Myopia

Marketing Myopia

‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor. Due to the short-visional mindset and wrong assumption that a […]

What Kind of an Entrepreneur are You?

What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are […]

The New Rules of Customer Engagement

The New Rules of Customer Engagement

Game changer. Someone whose dramatic entry into the plot just capsizes everything – topples those who were comfortably warming thrones, and basically changes the course of a seemingly smooth going narrative. You must think I’m talking about a young entrepreneur or a startup company that probably sewed up a delicious […]

AdWords Tips to Double Up Your Conversions

AdWords Tips to Double Up Your Conversions

Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance. Good Account Structure: The accounts structure of the […]

7 Best of Social Media Tools to Automate Your Work

7 Best of Social Media Tools to Automate Your Work

Social media has become a key platform to boost your business. This is due to proliferation in the digital marketing field. Boosting on social media is cheaper and more effective than the traditional way of marketing. It does not require much experience or strong monetary back-up. There are plenty of […]