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Digital Marketing for Fashion Industry

Look, browse, shop………bingo! Your favorite Deepika Padukone designer gown is on its way. But is it having an online shopping store? You sure do have the best shopping apparel, brands and a large variety of merchandise in your online store. However your joy doesn’t end there. There’s a lot more to it. It’s not just […]

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one to choose? Before we decide […]

Moving with the Wind

How many of you remember attending your craft classes? Do you remember being taught on how to make a paper windmill? Just yesterday we were small kids, running around with pink and yellow paper triangles. That feeling when the wind ran through our little windmills is unforgettable. Do you remember that? The joy of little […]

The Renewable Change for Windergy 2017

When the winds of change blow, some people build walls and others build windmills – Chinese proverb. Indian Wind Turbine Manufacturers Association (IWTMA) in partnership with Global Wind Energy Council (GWEC) hosted Windergy 2017, the largest annual conference and exhibition on Wind Energy. Formed by industry and for the industry, Windergy India strives to bring together key […]

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading information through word-of-mouth using primarily […]

Top Web Design Trends in 2017

Web designing is the crucial part of any website. It creates the first impression in the mind of the viewer, reflecting the personality of the company. These designs need to be dynamic; keeping the visitors hooked and should feel the urge to visit again. Some of the designs to watch out for in 2017 have […]

Voice Search – Is It the Future of SEO?

The advent of internet has made living an easy affair. Quick access to practically everything has not only connected people from miles apart but also connected their lifestyles. We use a few keywords in search engines to get what we are looking for. The preface of Android technology enabled with speech recognition services has created […]

The New Rules of Customer Engagement

Game changer. Someone whose dramatic entry into the plot just capsizes everything – topples those who were comfortably warming thrones, and basically changes the course of a seemingly smooth going narrative. You must think I’m talking about a young entrepreneur or a startup company that probably sewed up a delicious deal with a magnanimous venture […]

What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are a powerhouse of crazy mad […]

10 SEO Myths Demystified

Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, that’s when the numbers look […]

Do’s and Don’ts of Hashtags

#newstuff #reading #blog #TheIKFWay Hashtag is like the pulse of social media. It’s trending, as what you are thinking at the moment is written in hashtags.  Hashtags are the lifeblood for instagram. All the emotions are vented through hashtags, say for example #bae #bff #isropslvlaunch #oscars2017 and so many. Whether you are happy or sad, […]

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