5 Best Ways to Assess the Best PPC Agency

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]

What Digital Marketers Can Do To Popularise E-commerce Websites

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, […]

Top 7 Reasons to Outsource LinkedIn Profile Makeover

Top 7 Reasons to Outsource LinkedIn Profile Makeover

Not many years ago, having a LinkedIn account was seen as a ‘cool professional thing’ that people used to socialize with folks from within the industry. But today, being on LinkedIn has become a must-have for anyone who wants to build a strong personal brand and expand your professional network. […]

Make a Customer, Not a Sale

Make a Customer, Not a Sale

For business entrepreneurs or key employees dealing directly or indirectly with customers, it is always testing to keep clients satisfied with the kind of services you provide. Especially with web sites service, it will surely crush your business if you screw it up. Within minutes millions of your prospective customers […]

5 Up And Coming Marketing Trends

5 Up And Coming Marketing Trends

You need to keep abreast of the latest trends in the world of marketing. Without a knowledge of marketing trends, you are not going to be able to make the changes needed to stay ahead of your competitors. In 2016, there are a number of trends that you need to […]

Five Points to Consider For Responsive Web Design

Five Points to Consider For Responsive Web Design

‘Responsive’, ‘fluid’ are the new buzzwords in the web design industry. These days a significant amount of internet traffic comes from mobile phones, tablets and other handheld devices. Naturally, the websites using conventional web design approach do not necessarily cater to the needs of this sector. Responsive or fluid design […]

Traditional Websites versus Marketable Websites

Traditional Websites versus Marketable Websites

While designing a website what are the necessary things to be kept in mind? Of course that it should look good, should be easier to navigate, and should provide a good user experience. However if you are looking at traditional website design the above parameters will suffice for you. But […]

How to Promote and Market E-commerce Website?

How to Promote and Market E-commerce Website?

If you thought setting up your e-commerce website is the only intimidating task of your online business, then we think we are going to have to come with our long, pointed pin to burst your illusional bubble. Ouch but it’s needed. Do you know that it actually takes 200 parameters […]

Top 10 Ideas for Your Social Media Brand Engagement

Top 10 Ideas for Your Social Media Brand Engagement

Are you looking to boost your social media engagement? If ‘yes’, there are some easy as pie content ideas to adhere to. These Top 10 ideas are a must follow list for any Brand to get superb engagement. These ideas have everything you could possibly post on social media and […]

Are You Evolving Along With Your Business?

Are You Evolving Along With Your Business?

I remember studying a research report at Indian IT industry in which they summarized that the Indian IT industry is characterized by services and also that human capital has been a significant contributor of constant growth of industrial sector. Well, today I am a part of a rapid growth organization […]

How to Increase Sales on Amazon with High Rankings

How to Increase Sales on Amazon with High Rankings

Well, while you are at it and totally excited for your product’s performance on Amazon’s Great Indian Festival Sale, let us turn your attention to some basics that Amazon adheres to; for your products best ranking on one of the biggest e-commerce platforms! Before we track down into the best […]

Taking Green Steps – The IKF Way

Taking Green Steps – The IKF Way

Windergy 2017 has been a successful campaign and we at IKF are pleased to be associated with it. We firmly believe that digital marketing is one of the best ways to promote campaigns as it has a global reach and enables to tap business leads. As part of our work […]

Mobile Apps vs. Mobile Friendly Website: What Should be Your Pick?

Mobile Apps vs. Mobile Friendly Website: What Should be Your Pick?

Most entrepreneurs are often in two minds regarding which option is best for their business or product– Mobile Apps or Mobile friendly websites? Both these options have their pros and cons. It depends on the need, usage and target audience as to what alternative you should go for. Apart from […]

7 Secrets To Improving Your Organic Reach

7 Secrets To Improving Your Organic Reach

Ask anyone what is organic reach on Facebook and you are going to hear a tale of sadness about how they ruined it. Organic reach may have suffered a lot under the iron fist of Facebook, but there are still ways to improve that organic reach. You are going to […]

B2B – Social Media to Social Business

B2B – Social Media to Social Business

The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding […]

Facebook ads versus Google ads

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one […]

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hello, my name is Tejaswini and I have been working in the IT Industry over a year now. People say, “the first year is always difficult”, but I would like to say that it is more challenging as you get to learn different skills at each and every walk of […]

Digital Marketing for Fashion Industry

Digital Marketing for Fashion Industry

Look, browse, shop………bingo! Your favorite Deepika Padukone designer gown is on its way. But is it having an online shopping store? You sure do have the best shopping apparel, brands and a large variety of merchandise in your online store. However your joy doesn’t end there. There’s a lot more […]

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

As we all know LinkedIn is a professional networking site, it allows professionals to establish connection within their known and prospective connects. Hello, my name is Ashish Dalia. I’m a passionate digital marketer here at I Knowledge Factory Pvt. Ltd; today I’m going to share my experience about how to […]

How to Turn Your Website into a Sales Machine?

How to Turn Your Website into a Sales Machine?

Congratulations! Your website looks impressive! It has great color amalgamations, astounding pictures, and overall a good feel. But, there is a small problem. Why am I not getting any sales or enquires? But, then you would say that there are visitors which would automatically turn into sales. You can’t be […]