How to Create Awesome Content for the Client

How to Create Awesome Content for the Client

The client is the most important aspect of any economy. S/he is the one who practically keeps the economy running. It is thus important to cater to the needs of customers. This is where customization plays a key role. Making additions and subtractions, adjustments as per the requirements of the […]

Personal Branding on Social Media

Personal Branding on Social Media

Personal branding is a conscious effort towards building your own personal portfolio. You don’t need to be a celebrity, business tycoon to create your portfolio. Every person has a niche for having their personal, social, financial, economical set of connect with whom they interact from time in and out. However, […]

Voice Search – Is It the Future of SEO?

Voice Search – Is It the Future of SEO?

The advent of internet has made living an easy affair. Quick access to practically everything has not only connected people from miles apart but also connected their lifestyles. We use a few keywords in search engines to get what we are looking for. The preface of Android technology enabled with […]

Top Web Design Trends in 2017

Top Web Design Trends in 2017

Web designing is the crucial part of any website. It creates the first impression in the mind of the viewer, reflecting the personality of the company. These designs need to be dynamic; keeping the visitors hooked and should feel the urge to visit again. Some of the designs to watch […]

SEO – Time to Rise and Shine

SEO – Time to Rise and Shine

“Google only loves you when everyone else loves you first.” ― Wendy Piersall And that’s possible only when your website is user friendly and offers informative content. What mandates the online presence of a business or a profession nowadays? A well-structured and mobile compatible website is the need of an […]

9 Best Viral Marketing Tactics

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading […]

Mobile Is Now a ‘Behaviour’ Not a ‘Device’

Mobile Is Now a ‘Behaviour’ Not a ‘Device’

The mobile technology has become a must-have necessity in the modern life. From smartphones to newly recently released wearable tech, mobile technology is evolving every day. The whooping surge of mobile users and their reliance on mobiles in their daily life is a predicament of things to come. Mobile technology […]

Google AMP – The Changing Face of Mobile SEO

Google AMP – The Changing Face of Mobile SEO

Around 68% of US adults use a smartphone to access the internet. In spite of such a fast expanding access to mobile internet, mobile SEO has remained comparatively traditional. Speed is important for any online business, small or large. It has been observed that, mobile users are more impatient as […]

Motivation = Pleasure & Pain

Motivation = Pleasure & Pain

Every businessman knows that motivated employees are the crux of their organization. A sound businessman spends ample amount of time and money in keeping their employees happy and pumped. Every human being has natural tendency to seek appreciation which is the ultimate key in keeping employees motivated.  However, the question […]

10 SEO Myths Demystified

10 SEO Myths Demystified

Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, […]

How to Be a World Class Content Marketer?

How to Be a World Class Content Marketer?

Since last couple of weeks, I had been investing my time over internet watching on Youtube, reading Blogs & listening to Podcasts to get an upper edge over the most talked topic today on ‘Content Marketing’. I am glad to share my learning with you. I would appreciate your feedback, […]

Why Digital Marketing is a Must for Higher Education Institutes

Why Digital Marketing is a Must for Higher Education Institutes

Do you know that 91% of the students browse the internet for collecting information regarding the colleges and different courses? According to a research conducted by IMRB on students online behaviour, 4 out of 5 consider internet to be the main source of information when it comes to finding relevant […]

Do’s and Don’ts of Hashtags

Do’s and Don’ts of Hashtags

#newstuff #reading #blog #TheIKFWay Hashtag is like the pulse of social media. It’s trending, as what you are thinking at the moment is written in hashtags.  Hashtags are the lifeblood for instagram. All the emotions are vented through hashtags, say for example #bae #bff #isropslvlaunch #oscars2017 and so many. Whether […]

10 Ways to Assess an Agency Before You Outsource a Website

10 Ways to Assess an Agency Before You Outsource a Website

Ever wondered why your website isn’t generating enough traffic and consequently affecting the sales? First things first, did you check if your website looks pleasing to the eye, navigates with ease and answers your customers queries in a flow? Probably not. There are scores of agencies who design websites day […]

Benefits of Working With a Digital Marketing Agency

Benefits of Working With a Digital Marketing Agency

One thing for sure Agency life is happening and quite fast-paced, you don’t know which brand you’ll get to work on next. It’s quite different than working in-house for a single brand. That’s when agencies recruit, it’s really important for them to find a good fit. Same on the other […]

5 Ways to Sell Better When Customer Acts Indicative

5 Ways to Sell Better When Customer Acts Indicative

Many times clients are not interested in a sales pitch that a salesperson is trying to put up. Instead, customers tend to linger around if they find a ‘resource’ in the salesperson. Clients are meant to buy what they need, what they like or what they think they like or […]

Importance of Employee Training and Development Programs

Importance of Employee Training and Development Programs

Organizations expect their employees to be very productive and to focus on the task they have been assigned to. Such repetitive and monotonous work schedule leaves very little room for gaining additional information or keeping up to date with the updates with respect to particular field that they are operating […]

Time Management and Prioritization of Tasks

Time Management and Prioritization of Tasks

Planning is very important for Time Management. You should do the proper planning and there should be clarity in your thoughts before doing the critical time management. When you are very much certain about your professional goals and know exact needs of your organization, you will much be able to […]

What is More Effective, SEO or PPC?

What is More Effective, SEO or PPC?

Like many mysteries like what came first Chicken or Egg, corporates are finding it difficult to come to a conclusion as “What is more effective SEO or PPC”. The truth is the term “SEO or PPC” itself is not appropriate, as a matter of fact “SEO & PPC” is the […]