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6 Advantages of an Integrated Digital Marketing Ecosystem

Advanced technologies continue to disrupt the digital marketing landscape which converges in turn to produce unprecedented data fragmentation. That’s why; creating an integrated experience to drive traffic, managing multimedia channels and measuring performance are some of the challenges that digital marketers face. Hubspot’s 2016 State of Inbound Report uncovered that 63% of Digital Marketing companies […]

Can Google Allo Outsmart Whatsapp?

Google Playstore has thousands of apps for different purposes. What we all are addicted to is the messaging app where we can share pictures, documents etc and that to at the least possible cost. Gone are the days where we used SMS’s for communicating with each other.  There are plenty of messaging apps, some of […]

Digital Marketing: Expanding Horizon for the Travel Industry

Digital marketing, particularly social marketing strategies help small business owners to contend with large corporate. This was not possible in past decades owing to short-comings of traditional broadcasting system. Digital marketing is very important for small businesses as it offers them the opportunity to establish more engaging communication channels with its customers at a considerably […]

PPC for Festive Season

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale. With festive season around; Verticals like electronics, home, kitchen and furniture would be having traction. Here is […]

Digisutra for Brands

Every brand whether an established or new wants to have a sustaining digital presence but very few brands succeed in doing it, everyone wonders what is the perfect tool in digital market which will give them an edge over their competitors. Well, there’s no perfect blueprint of it but yes according to the industry your […]

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