How Much Does Facebook Advertising Cost?

How Much Does Facebook Advertising Cost?

In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly […]

Digital Marketing for Restaurants: Need of the Hour

Digital Marketing for Restaurants: Need of the Hour

Electronic channels, positive comments and feedback about a company/product attract new clients and help in building enduring relationship. But, these comments & feedback can also drive customers away from a company. A happy and satisfied customer helps a business to grow, whereas an unhappy client can harm a business in […]

Why Social Media Marketing Is Crucial For Every Business

Why Social Media Marketing Is Crucial For Every Business

With the introduction of social media, entire marketing outlook has changed. Avenues that did not exist or were too complicated before, were opened for marketers. Marketers now have a tool that is powerful and easy to use. This tool is “social media marketing” and it helps to share a piece […]

Why Hire a Digital Marketing Agency for Your Business

Why Hire a Digital Marketing Agency for Your Business

The past few years have seen a major shift in the marketing strategy, with a change in the way businesses function. As the Internet spins the wheel of revolution, businesses need to think differently as most of the prospective customers have an online presence and the success of a brand […]

6 Reasons Why You Need to Revamp Your Website

6 Reasons Why You Need to Revamp Your Website

A website is one of the best tools for marketing a business on social media and forums. It acts as a sales person that works 24/7 throughout the year. It also helps your prospective customers to find your company on the internet, along with giving credibility to your business. In […]

21 Questions You Must Know Before You Set Out to Launch Digitally

21 Questions You Must Know Before You Set Out to Launch Digitally

Today every business whether small, medium or big sized needs to have a website. A website can help you with a lot of perspectives like leveraging your company’s potentials on social medium platforms through digital branding and marketing techniques like SEO, SMM, SEM etc. We live in an era where […]

Advertising Beguiles

Advertising Beguiles

Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles. Fear Fear […]

Which is the Best Platform for Developing a Website (2019)

Which is the Best Platform for Developing a Website (2019)

A website is the storefront of your business, which people can see while roaming on the internet. In the digital era, having a website is one of the most important steps one can take in establishing and promoting their online presence. Often a website is the first point of contact […]

How to Best Serve Your Clients

How to Best Serve Your Clients

How you acknowledge and treat your customers can make a big difference while retaining them However, the unsatisfied client is a lost opportunity and even if they don’t show their dissatisfaction directly to the organization, they can turn out to be negative influence by sharing their bad experience with other […]

Best Website Practices For Lead Generation

Best Website Practices For Lead Generation

“Let the design be so good that they cannot ignore you”. Yes, that’s so very true, it’s the design that would do the talking for you. A design can actually be an online soul for the company. What do you mean by a lead generating website? A lead generating website […]

PPC for Festive Season

PPC for Festive Season

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale. With festive season around; Verticals like electronics, home, kitchen and furniture would […]

How to Choose the Best Digital Marketing Channel for Your Business

How to Choose the Best Digital Marketing Channel for Your Business

Digital marketing is continuously changing. It is essential for success of several businesses. As it is cost-effective to leverage with marketing campaigns, it is advantageous for small & medium enterprises as well as established businesses. Rising number of customers also connect daily with social media channels such as LinkedIn, Facebook, […]

Digisutra for Brands

Digisutra for Brands

Every brand whether an established or new wants to have a sustaining digital presence but very few brands succeed in doing it, everyone wonders what is the perfect tool in digital market which will give them an edge over their competitors. Well, there’s no perfect blueprint of it but yes […]

Digital Marketing: Expanding Horizon for the Travel Industry

Digital Marketing: Expanding Horizon for the Travel Industry

Digital marketing, particularly social marketing strategies help small business owners to contend with large corporate. This was not possible in past decades owing to short-comings of traditional broadcasting system. Digital marketing is very important for small businesses as it offers them the opportunity to establish more engaging communication channels with […]

Importance of Digital Marketing for Manufacturing Companies

Importance of Digital Marketing for Manufacturing Companies

The model and role of manufacturing marketing department has changed completely by digital age. Today, a complete digital strategy is very important. Social media, SEO, and content marketing have entered the marketing line-up and have replaced many traditional practices. Still, some companies struggle as they get used to new marketing […]

Can Google Allo Outsmart Whatsapp?

Can Google Allo Outsmart Whatsapp?

Google Playstore has thousands of apps for different purposes. What we all are addicted to is the messaging app where we can share pictures, documents etc and that to at the least possible cost. Gone are the days where we used SMS’s for communicating with each other.  There are plenty […]

5 Email Marketing Platforms that Small Businesses Should Embrace in 2016

5 Email Marketing Platforms that Small Businesses Should Embrace in 2016

Email and internet marketing are often used to get new customers, share promotional materials, and increase customer engagement. Email marketing is a proven strategy to endorse any business. It allures new patrons and helps to maintain secure relationships with dedicated customers. There are a number of platforms available and most […]

Get the Best ROI from Your Emailer Campaigns

Get the Best ROI from Your Emailer Campaigns

Email a general term which we all are aware of as we have been using it on daily basis for our personal as well as professional use. The email records and archives are the ones which are always available to help us out with information and communication that had taken […]

Achieving Goals Is Crucial, Achieving Perfection Is Not

Achieving Goals Is Crucial, Achieving Perfection Is Not

What we are going to discuss hence-forth is something that we come across each day during the course of our lives.But we are often hit with this question, should we be perfect in doing everything that we do? Is it tangible to do so? Or are we just consuming ourselves […]

Impact of Demonetisation on Online Business

Impact of Demonetisation on Online Business

8th November, 2016 was a different day to be marked in the history of India. Mr. Narendra Modi, Prime Minister of India made an announcement via a press conference regarding the ban on Rs. 500 & Rs. 1000 notes. The Indian economy was out to make a difference. The Indian […]