A Business Analyst?? No…Call Me a Product Builder.

A Business Analyst?? No…Call Me a Product Builder.

Hello All, I am Tejaswini Nighojkar working as Business Analyst in IKF Pvt. Ltd. The most common question that I have been asked, repetitively is – What does a Business Analyst (BA) do? Most of the people and colleagues are not aware of the role of a BA. So today […]

Moving with the Wind

Moving with the Wind

How many of you remember attending your craft classes? Do you remember being taught on how to make a paper windmill? Just yesterday we were small kids, running around with pink and yellow paper triangles. That feeling when the wind ran through our little windmills is unforgettable. Do you remember […]

Why Digital Marketing is Necessary for SME’S

Why Digital Marketing is Necessary for SME’S

As a professional in digital world my responsibility is to make a person or an organization aware about the continuous evolution happening over the digital space which can help business to explore the true potential of Digital Marketing. Digital medium is growing exponentially from the way we buy to the […]

5 Emerging Trends That Will Dominate Social Media in 2017

5 Emerging Trends That Will Dominate Social Media in 2017

A common question among social media marketers is, “Social media is evolving, what’s next?” You may be tired of hearing clichés about the future potential of social media technology. The way we use social media is constantly evolving. It is important to keep in mind that the significant aspect of […]

Key Account Management – BE YOUR CLIENT’S SUPERHERO

Key Account Management – BE YOUR CLIENT’S SUPERHERO

Key Account Management BE YOUR CLIENT’S SUPERHERO I’m working as an Account Manager since last two years. Account managers stand out in any industrial environment, no matter which business sector they belong to. We establish trust out the gate. Basically, Great account managers solve problems and are responsible to provide […]

Transforming Vision into Reality With Effective Delegation

Transforming Vision into Reality With Effective Delegation

Every entrepreneur has a vision of what they’d like the future to look like. Entrepreneurs’ are visionary and it is equally important that they entrust their long-term vision to the people associated with him/her. However, it is been observed that they sometimes fall short to carry out this process lucratively. […]

Marketing Myopia

Marketing Myopia

‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor. Due to the short-visional mindset and wrong assumption that a […]

What Kind of an Entrepreneur are You?

What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are […]

The New Rules of Customer Engagement

The New Rules of Customer Engagement

Game changer. Someone whose dramatic entry into the plot just capsizes everything – topples those who were comfortably warming thrones, and basically changes the course of a seemingly smooth going narrative. You must think I’m talking about a young entrepreneur or a startup company that probably sewed up a delicious […]

AdWords Tips to Double Up Your Conversions

AdWords Tips to Double Up Your Conversions

Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance. Good Account Structure: The accounts structure of the […]

7 Best of Social Media Tools to Automate Your Work

7 Best of Social Media Tools to Automate Your Work

Social media has become a key platform to boost your business. This is due to proliferation in the digital marketing field. Boosting on social media is cheaper and more effective than the traditional way of marketing. It does not require much experience or strong monetary back-up. There are plenty of […]

42 REASONS TO LOVE OUR BOSS!

42 REASONS TO LOVE OUR BOSS!

On his birthday, we bring together the qualities that make him the best boss. We love him not just because he is a gem of a person but also because of the invincible qualities that separate him from boss to a leader. We are privileged to have such a great […]

How to Create Awesome Content for the Client

How to Create Awesome Content for the Client

The client is the most important aspect of any economy. S/he is the one who practically keeps the economy running. It is thus important to cater to the needs of customers. This is where customization plays a key role. Making additions and subtractions, adjustments as per the requirements of the […]

Personal Branding on Social Media

Personal Branding on Social Media

Personal branding is a conscious effort towards building your own personal portfolio. You don’t need to be a celebrity, business tycoon to create your portfolio. Every person has a niche for having their personal, social, financial, economical set of connect with whom they interact from time in and out. However, […]

Voice Search – Is It the Future of SEO?

Voice Search – Is It the Future of SEO?

The advent of internet has made living an easy affair. Quick access to practically everything has not only connected people from miles apart but also connected their lifestyles. We use a few keywords in search engines to get what we are looking for. The preface of Android technology enabled with […]

Top Web Design Trends in 2017

Top Web Design Trends in 2017

Web designing is the crucial part of any website. It creates the first impression in the mind of the viewer, reflecting the personality of the company. These designs need to be dynamic; keeping the visitors hooked and should feel the urge to visit again. Some of the designs to watch […]

SEO – Time to Rise and Shine

SEO – Time to Rise and Shine

“Google only loves you when everyone else loves you first.” ― Wendy Piersall And that’s possible only when your website is user friendly and offers informative content. What mandates the online presence of a business or a profession nowadays? A well-structured and mobile compatible website is the need of an […]

9 Best Viral Marketing Tactics

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading […]

The Renewable Change for Windergy 2017

The Renewable Change for Windergy 2017

When the winds of change blow, some people build walls and others build windmills – Chinese proverb. Indian Wind Turbine Manufacturers Association (IWTMA) in partnership with Global Wind Energy Council (GWEC) hosted Windergy 2017, the largest annual conference and exhibition on Wind Energy. Formed by industry and for the industry, Windergy India […]