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Cannibalism

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company. Cannibalization Strategy Companies are the ones who like to cannibalize their […]

Documentation Matters!!

Documentation plays an important role in any development process or in any project. One of the Key Skills required for a BA is the ability to create clear and unambiguous documentation. Some of the documents created by a BA are: Business requirement Document Functional Requirement Specification Use Cases/ Entity relationship Diagrams Test Cases… and many […]

13 Startup Survival Rules

This is the generation of startups. Larger companies are trying to become more agile. There are so many startups coming up, but the challenge is to sustain in this competition. Can we count the number of startups that have started three years back and are still operational and making buzz around? At one point of […]

Benefits of SSL for Businesses

What is SSL? SSL are called as (Secure Sockets Layer) Certificates are small sized data files that bind a cryptographic key and a company’s details digitally When SSL certificates are installed on a web server, it activates the https protocol which make all connections from a web server to a browser secured An SSL connection […]

Understanding Sales and Marketing

Researches that were done from time to time and various Surveys conducted till date prove that there is no or very little awareness amongst people when it comes to the difference between Marketing and Selling. Only few of them have got their basics correct regarding the facts and still we come across lot of Marketing […]

18 Mistakes That Kill Startups

Being in a startup for a while, I have done a lot of mistakes, and wrong decisions. So, from my experiences in the past here are 18 mistakes that Entrepreneurs make which can be the major reason that may kill a startup. Single Founder Today, you cannot rely on one particular partner or an expertise. […]

5 Books on Personal Development

We should all stand together to develop our lives more on both a personal and business level. Thankfully, there are various books on the market that can assist us with personal development. Today, we are sharing five books which you should go through for your self-development.  Whatcha Gonna Do with that Duck? Despite the odd […]

Role of Digital Marketing in the Retail Sector

Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions. Digital marketing for the retail sector is time consuming, pricey, and aggressive, yet extremely rewarding if it is planned and implemented appropriately. Retailers are aware that there has been […]

How to Choose the Best Digital Marketing Channel for Your Business

Digital marketing is continuously changing. It is essential for success of several businesses. As it is cost-effective to leverage with marketing campaigns, it is advantageous for small & medium enterprises as well as established businesses. Rising number of customers also connect daily with social media channels such as LinkedIn, Facebook, Instagram and Twitter. Thus, smart […]

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