Mobile Is Now a ‘Behaviour’ Not a ‘Device’

Mobile Is Now a ‘Behaviour’ Not a ‘Device’

The mobile technology has become a must-have necessity in the modern life. From smartphones to newly recently released wearable tech, mobile technology is evolving every day. The whooping surge of mobile users and their reliance on mobiles in their daily life is a predicament of things to come. Mobile technology […]

Google AMP – The Changing Face of Mobile SEO

Google AMP – The Changing Face of Mobile SEO

Around 68% of US adults use a smartphone to access the internet. In spite of such a fast expanding access to mobile internet, mobile SEO has remained comparatively traditional. Speed is important for any online business, small or large. It has been observed that, mobile users are more impatient as […]

12 Factors to Consider for Choosing Best SEO Company

12 Factors to Consider for Choosing Best SEO Company

Search engine optimization is used for obtaining data on a given topic. Google, Yahoo, and Bing search their databases for the keywords entered and come up with respective results. SEO companies today are essential to create strong content for websites of firms who wish to put forth their product/service in […]

Motivation = Pleasure & Pain

Motivation = Pleasure & Pain

Every businessman knows that motivated employees are the crux of their organization. A sound businessman spends ample amount of time and money in keeping their employees happy and pumped. Every human being has natural tendency to seek appreciation which is the ultimate key in keeping employees motivated.  However, the question […]

10 SEO Myths Demystified

10 SEO Myths Demystified

Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, […]

How to Be a World Class Content Marketer?

How to Be a World Class Content Marketer?

Since last couple of weeks, I had been investing my time over internet watching on Youtube, reading Blogs & listening to Podcasts to get an upper edge over the most talked topic today on ‘Content Marketing’. I am glad to share my learning with you. I would appreciate your feedback, […]

Why Digital Marketing is a Must for Higher Education Institutes

Why Digital Marketing is a Must for Higher Education Institutes

Do you know that 91% of the students browse the internet for collecting information regarding the colleges and different courses? According to a research conducted by IMRB on students online behaviour, 4 out of 5 consider internet to be the main source of information when it comes to finding relevant […]

Do’s and Don’ts of Hashtags

Do’s and Don’ts of Hashtags

#newstuff #reading #blog #TheIKFWay Hashtag is like the pulse of social media. It’s trending, as what you are thinking at the moment is written in hashtags.  Hashtags are the lifeblood for instagram. All the emotions are vented through hashtags, say for example #bae #bff #isropslvlaunch #oscars2017 and so many. Whether […]

10 Ways to Assess an Agency Before You Outsource a Website

10 Ways to Assess an Agency Before You Outsource a Website

Ever wondered why your website isn’t generating enough traffic and consequently affecting the sales? First things first, did you check if your website looks pleasing to the eye, navigates with ease and answers your customers queries in a flow? Probably not. There are scores of agencies who design websites day […]

Benefits of Working With a Digital Marketing Agency

Benefits of Working With a Digital Marketing Agency

One thing for sure Agency life is happening and quite fast-paced, you don’t know which brand you’ll get to work on next. It’s quite different than working in-house for a single brand. That’s when agencies recruit, it’s really important for them to find a good fit. Same on the other […]

5 Ways to Sell Better When Customer Acts Indicative

5 Ways to Sell Better When Customer Acts Indicative

Many times clients are not interested in a sales pitch that a salesperson is trying to put up. Instead, customers tend to linger around if they find a ‘resource’ in the salesperson. Clients are meant to buy what they need, what they like or what they think they like or […]

Importance of Employee Training and Development Programs

Importance of Employee Training and Development Programs

Organizations expect their employees to be very productive and to focus on the task they have been assigned to. Such repetitive and monotonous work schedule leaves very little room for gaining additional information or keeping up to date with the updates with respect to particular field that they are operating […]

How to Evaluate Right Digital Marketing Company

How to Evaluate Right Digital Marketing Company

Evaluating and choosing a perfect digital marketing company is a task that needs to be done with a lot of initial planning and analysis. Choice of the right digital marketing firm is an important milestone, particularly if you have just started a business. There are a number of digital marketing and […]

Time Management and Prioritization of Tasks

Time Management and Prioritization of Tasks

Planning is very important for Time Management. You should do the proper planning and there should be clarity in your thoughts before doing the critical time management. When you are very much certain about your professional goals and know exact needs of your organization, you will much be able to […]

Top 10 Reasons Why Podcast Will Work in Your Content Marketing Strategy

Top 10 Reasons Why Podcast Will Work in Your Content Marketing Strategy

When Brandon Turner, a real estate entrepreneur decided to start a simple podcast on how to invest in real estate, he was taken aback with the response. A few hundred listeners per week had converted to a whopping 45,000 downloads per week! The icing on the cake being his show […]

Social Media Mistakes You Should Avoid To Generate More Traffic

Social Media Mistakes You Should Avoid To Generate More Traffic

Social media has become one of the famous tools not just for sharing your thoughts but also to share brand awareness, products and services across different platforms. Every business is adopting social media in their day-to-day operations. Relying on the wrong platform/using only Facebook Facebook has become one of the […]

What is More Effective, SEO or PPC?

What is More Effective, SEO or PPC?

Like many mysteries like what came first Chicken or Egg, corporates are finding it difficult to come to a conclusion as “What is more effective SEO or PPC”. The truth is the term “SEO or PPC” itself is not appropriate, as a matter of fact “SEO & PPC” is the […]

What is better: SEO or PPC for Real Estate Companies?

What is better: SEO or PPC for Real Estate Companies?

Just look at the booming real estate market today. In order to make a mark in this highly competitive field and grab the attention of prospective buyers who are most likely to convert, one has to work towards developing a highly effective marketing strategy. The growing number of prospective buyers […]

How Much Does Facebook Advertising Cost?

How Much Does Facebook Advertising Cost?

In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly […]

Digital Marketing for Restaurants: Need of the Hour

Digital Marketing for Restaurants: Need of the Hour

Electronic channels, positive comments and feedback about a company/product attract new clients and help in building enduring relationship. But, these comments & feedback can also drive customers away from a company. A happy and satisfied customer helps a business to grow, whereas an unhappy client can harm a business in […]