8 Steps to Create Online Display Ads That Work

8 Steps to Create Online Display Ads That Work

(Image via The Cornerplay) Advertising copy can either make a campaign or break it. When you are running online display ads, it is necessary to write a copy that not only attracts your target audience, but also sells. Nowadays, paid advertising, particularly online display advertising is growing at a rapid […]

Should You Build an Android App or iOS App?

Should You Build an Android App or iOS App?

Ever since the advent of smartphones, a discourse has started over which operating system is the best for mobile app development. This debate involves the two competitors – Android and iOS. As Android is open source, Google’s flagship operating system (OS) usually gets the nod from small businesses looking to […]

5 Factors That Affects Your Internet Marketing Budget

5 Factors That Affects Your Internet Marketing Budget

A very interesting change is occurring in the world of internet online marketing. More and more organizations are shifting marketing dollars to help their online marketing efforts to work well. Everything from content marketing, SEO, PPC, and even video is becoming more emphasized and important. Every year consistently you need […]

Importance of Telephone Etiquettes

Importance of Telephone Etiquettes

In most of the organizations, the first point of contact for customers to reach you is either over the phone or email, for discussing their requirement or questions they might have. If a reply has to be given to a customer’s email there are lots of support systems available like […]

Digital Marketing: A Facelift For Cosmetic Surgeons

Digital Marketing: A Facelift For Cosmetic Surgeons

A doctor who is a specialist in any field needs digital presence to connect with new and old patients and at the same time build an online presence too. We are living in such an era where our online presence matters a lot. Before visiting, the patient researches about you […]

Your Cyberspace Presence Matters…!

Your Cyberspace Presence Matters…!

It’s all we live in, the habitat we have, the connections we preserve, ability we think, things that belong, habits we buy, the explorations we make turning digital now and then. The moment we go online it’s all our digital footprints. The way we behave and do interact is all […]

6 Advantages of an Integrated Digital Marketing Ecosystem

6 Advantages of an Integrated Digital Marketing Ecosystem

Advanced technologies continue to disrupt the digital marketing landscape which converges in turn to produce unprecedented data fragmentation. That’s why; creating an integrated experience to drive traffic, managing multimedia channels and measuring performance are some of the challenges that digital marketers face. Hubspot’s 2016 State of Inbound Report uncovered that […]

Cannibalism

Cannibalism

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company. Cannibalization Strategy Companies are the ones […]

Role of Digital Marketing in the Retail Sector

Role of Digital Marketing in the Retail Sector

Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions. Digital marketing for the retail sector is time consuming, pricey, and aggressive, yet extremely rewarding if it is planned and implemented appropriately. Retailers are […]

Digital Marketing Trends That Will Dominate 2017

Digital Marketing Trends That Will Dominate 2017

Digital marketing is now open and available to every large and medium-sized businesses who are creating their online presence and promoting their services and products through social media channels and web sites. Do you know what shall be booming in 2017?? No, well then you should read this article to […]

Documentation Matters!!

Documentation Matters!!

Documentation plays an important role in any development process or in any project. One of the Key Skills required for a BA is the ability to create clear and unambiguous documentation. Some of the documents created by a BA are: Business requirement Document Functional Requirement Specification Use Cases/ Entity relationship […]

Top 5 Digital Marketing Trends for Hospitality Industry

Top 5 Digital Marketing Trends for Hospitality Industry

2016 is a year of new software, apps, and marketing platforms, as far as hospitality industry is concerned. With video conferencing to distant training opportunities and centralized management systems, the IT has taken over the hospitality sector. But according to most of the industry leaders, the most important question right […]

Perks of Being Associated With a Google Partner

Perks of Being Associated With a Google Partner

Have you ever come across the Google Partner badge on the website of a digital marketing agency? Well, chances are, you have, because qualifying to be a Google Partner is what every digital marketing agency is vying for today. So, are there any benefits of a Google Partner status? How […]

13 Startup Survival Rules

13 Startup Survival Rules

This is the generation of startups. Larger companies are trying to become more agile. There are so many startups coming up, but the challenge is to sustain in this competition. Can we count the number of startups that have started three years back and are still operational and making buzz […]

Benefits of SSL for Businesses

Benefits of SSL for Businesses

What is SSL? SSL are called as (Secure Sockets Layer) Certificates are small sized data files that bind a cryptographic key and a company’s details digitally When SSL certificates are installed on a web server, it activates the https protocol which make all connections from a web server to a […]

Strong Ethics Does Wonders to Organizations and Individuals

Strong Ethics Does Wonders to Organizations and Individuals

I am sure a lot of us have already read and considered about following a fair amount of work ethics in our organization. Also, there is no denying of the fact that there is nothing too novel about this topic to any corporate or the world. However, it is worth […]

Balancing Work & Life

Balancing Work & Life

What is work life balance? We often hear the concept and are quite aware with the work life balance. We need to maintain a balance between our work and personal life. Its like having “me time”. Me time can include lot many things that our mind our heart may tell […]

Understanding Sales and Marketing

Understanding Sales and Marketing

Researches that were done from time to time and various Surveys conducted till date prove that there is no or very little awareness amongst people when it comes to the difference between Marketing and Selling. Only few of them have got their basics correct regarding the facts and still we […]

18 Mistakes That Kill Startups

18 Mistakes That Kill Startups

Being in a startup for a while, I have done a lot of mistakes, and wrong decisions. So, from my experiences in the past here are 18 mistakes that Entrepreneurs make which can be the major reason that may kill a startup. Single Founder Today, you cannot rely on one […]

5 Books on Personal Development

5 Books on Personal Development

We should all stand together to develop our lives more on both a personal and business level. Thankfully, there are various books on the market that can assist us with personal development. Today, we are sharing five books which you should go through for your self-development.  Whatcha Gonna Do with […]