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Importance of Digital Marketing for Manufacturing Companies

The model and role of manufacturing marketing department has changed completely by digital age. Today, a complete digital strategy is very important. Social media, SEO, and content marketing have entered the marketing line-up and have replaced many traditional practices. Still, some companies struggle as they get used to new marketing environments, and its inter-related channels. […]

Should You Build an Android App or iOS App?

Ever since the advent of smartphones, a discourse has started over which operating system is the best for mobile app development. This debate involves the two competitors – Android and iOS. As Android is open source, Google’s flagship operating system (OS) usually gets the nod from small businesses looking to contend against recognized players. Android […]

What is More Effective, SEO or PPC?

Like many mysteries like what came first Chicken or Egg, corporates are finding it difficult to come to a conclusion as “What is more effective SEO or PPC”. The truth is the term “SEO or PPC” itself is not appropriate, as a matter of fact “SEO & PPC” is the correct term. But before jumping […]

How Much Does Facebook Advertising Cost?

In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly basis. Rest assured, your prospective […]

Advertising Beguiles

Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles. Fear Fear beguiles are focused on obstructive […]

How to Best Serve Your Clients

How you acknowledge and treat your customers can make a big difference while retaining them However, the unsatisfied client is a lost opportunity and even if they don’t show their dissatisfaction directly to the organization, they can turn out to be negative influence by sharing their bad experience with other prospective leads and thereby, losing […]

Motivation = Pleasure & Pain

Every businessman knows that motivated employees are the crux of their organization. A sound businessman spends ample amount of time and money in keeping their employees happy and pumped. Every human being has natural tendency to seek appreciation which is the ultimate key in keeping employees motivated.  However, the question lies in – what does […]

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