5 Compelling Reasons For Small Businesses To Invest in PPC Advertising

5 Compelling Reasons For Small Businesses To Invest in PPC Advertising

PPC advertising has always been associated with humungous expenditures, as every activity involved in it is paid. It’s true that you need to allocate separate budgets for PPC ads, but it’s not necessary that you have to spend a bomb. There are a lot of parameters that help you create […]

Take Advantage of Amazon Ads to boost your E-commerce Business

Take Advantage of Amazon Ads to boost your E-commerce Business

If you are an ecommerce company you surely can’t ignore the potential of Amazon’s reach. It is an ecommerce landscape all on its own which serves as the focal point of majority of the shopper’s searches. For a small or even a medium sized ecommerce company it can be tough […]

Why Using Amazon PPC Services is the Right Move?

Why Using Amazon PPC Services is the Right Move?

When I say, “Amazon is as much a landmark on the web as the Eifel tower in Paris”, I am sure my analogy doesn’t miss its point. More than 85% of shoppers today start their product search on Amazon. Hence, if you are a seller who has not yet built […]

5 Terrible PPC Mistakes To Avoid Come Rain Or Shine

5 Terrible PPC Mistakes To Avoid Come Rain Or Shine

While there are many ad formats and avenues of digital marketing when it comes to giving immediate and ROI-driven results, nothing works as efficiently as PPC campaigns. The best thing about PPC ads is that you pay only when an ad is clicked and not just when it appears on […]

4 Effective Strategies to Use Google AdWords

4 Effective Strategies to Use Google AdWords

Devising smart and effective strategies for Google AdWords is the first step in being a high performer for your paid search success. A winning ad campaign is one that is: Detailed and methodically researched Monetary investment Clear strategy Strong business goals For the ad campaigns to work effectively you must […]

Thinking TV Ads? Start Online

Thinking TV Ads? Start Online

Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been […]

Benefits of Marketing Your Ads from Google Partners

Benefits of Marketing Your Ads from Google Partners

It is hard to determine whether some agency claiming to be an expert in SMM or pay per click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter […]

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see […]

A Good ACoS means a Good Amazon PPC Campaign

A Good ACoS means a Good Amazon PPC Campaign

The number of sellers and products has leapfrogged dramatically since the last few years on Amazon. So, it has become extremely difficult, if not impossible to drive sustained sales and profit growth. An ever-increasing number of sellers and vendors leverage Amazon PPC as part of their marketing strategy, as it’s […]

5 Best Ways to Assess the Best PPC Agency

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]

Facebook ads versus Google ads

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one […]

AdWords Tips to Double Up Your Conversions

AdWords Tips to Double Up Your Conversions

Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance. Good Account Structure: The accounts structure of the […]

9 Best Viral Marketing Tactics

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading […]

PPC for Festive Season

PPC for Festive Season

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale. With festive season around; Verticals like electronics, home, kitchen and furniture would […]

8 Steps to Create Online Display Ads That Work

8 Steps to Create Online Display Ads That Work

(Image via The Cornerplay) Advertising copy can either make a campaign or break it. When you are running online display ads, it is necessary to write a copy that not only attracts your target audience, but also sells.Nowadays, paid advertising, particularly online display advertising is growing at a rapid pace. […]

5 Factors That Affects Your Internet Marketing Budget

5 Factors That Affects Your Internet Marketing Budget

A very interesting change is occurring in the world of internet online marketing. More and more organizations are shifting marketing dollars to help their online marketing efforts to work well. Everything from content marketing, SEO, PPC, and even video is becoming more emphasized and important. Every year consistently you need […]

5 Musts haves for a successful Pay Per Click Ad Campaign

5 Musts haves for a successful Pay Per Click Ad Campaign

The idea of a pay per click advertising campaign is the most wise option wherein there’s no pilferage and you pay only when your ad gets clicked. Seldom it will happen that someone will search for something which he/she is not interested in and click the displayed ad just randomly. […]

Perks of Being Associated With a Google Partner

Perks of Being Associated With a Google Partner

Have you ever come across the Google Partner badge on the website of a digital marketing agency? Well, chances are, you have, because qualifying to be a Google Partner is what every digital marketing agency is vying for today. So, are there any benefits of a Google Partner status? How […]