Search Engine Marketing

google-adwords

4 Effective Strategies to Use Google AdWords

Devising smart and effective strategies for Google AdWords is the first step in being a high performer for your paid search success. A winning ad campaign is one that is: Detailed and methodically researched Monetary investment Clear strategy Strong business goals For the ad campaigns to work effectively you must strategize smart methods to gain […]

Thinking TV Ads? Start Online

Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been slowly losing its sheen. Advertisers […]

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, the more attractive you become […]

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising campaign. But after selecting the […]

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one to choose? Before we decide […]

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading information through word-of-mouth using primarily […]