SEO for E-bay

SEO for E-bay

It was the year 1995. Online stores were still new. Around the time, Pierre Omidyar, a computer programmer successfully made his first sale. An event that has made history since then.  He sold a broken laser pointer on his website AuctionWeb – but the significant part was that the product […]

12 Post Website Launch Strategies that Will Ensure Success

12 Post Website Launch Strategies that Will Ensure Success

Getting your website in action mode is common, but having a post-launch strategy is acumen. So, to say that your website has been launched after immense hard work is pointless if you haven’t prepped up for the post-launch exercise. The launch of your website is not the end of the […]

Why Competitor Analysis is Important in SEO?

Why Competitor Analysis is Important in SEO?

How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]

My Website Isn’t Bringing Customers. What to Do?

My Website Isn’t Bringing Customers. What to Do?

Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. […]

How Website Design Affects SEO? IKF’s Opinion

How Website Design Affects SEO? IKF’s Opinion

When it comes to Search Engine Result Pages or SERPs as they are commonly known, Google would want the best websites or pages to appear first as results. The logic here is simple, only the best makes it to the top. Now, there are two things that happen when a […]

How Your Domain Name Impacts Search Result?

How Your Domain Name Impacts Search Result?

You are super excited about keeping your domain name.  But hang on. Give it a little thought. Because if you choose the wrong website name in a hurry, you could be digging your own grave. It has been proved that domain names do impact SEO. But the question is how? […]

In-House SEO vs SEO Agency-Which is Best for Your Business?

In-House SEO vs SEO Agency-Which is Best for Your Business?

Having seen the world reap benefits of a robust SEO policy, you are now itching to get onto the SEO bandwagon. And for good reason too – to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, it is advisable to know that SEO is […]

7 Important Off Page SEO Factors that Google Values Most

7 Important Off Page SEO Factors that Google Values Most

One of the reasons why people are perplexed with SEO is the different factors in Google’s search algorithm. They also tend to change whenever Google rolls out their next algorithm update. But if they change a lot, the after-effects can be drastic. With a little research, it’s easy to spot […]

How to Write SEO and User Friendly Content

How to Write SEO and User Friendly Content

In simpler words, SEO content writing is web writing keeping search engine behavior in mind. Since, all your web content is published with the aim of achieving good search engine ranking, it definitely makes sense to write content that will appeal search engine and give you a better ranking. However, […]

What Digital Marketers Can Do To Popularise E-commerce Websites

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, […]

Voice Search – Is It the Future of SEO?

Voice Search – Is It the Future of SEO?

The advent of internet has made living an easy affair. Quick access to practically everything has not only connected people from miles apart but also connected their lifestyles. We use a few keywords in search engines to get what we are looking for. The preface of Android technology enabled with […]

SEO – Time to Rise and Shine

SEO – Time to Rise and Shine

“Google only loves you when everyone else loves you first.” ― Wendy Piersall And that’s possible only when your website is user friendly and offers informative content. What mandates the online presence of a business or a profession nowadays? A well-structured and mobile compatible website is the need of an […]

12 Factors to Consider for Choosing Best SEO Company

12 Factors to Consider for Choosing Best SEO Company

Search engine optimization is used for obtaining data on a given topic. Google, Yahoo, and Bing search their databases for the keywords entered and come up with respective results. SEO companies today are essential to create strong content for websites of firms who wish to put forth their product/service in […]

10 SEO Myths Demystified

10 SEO Myths Demystified

Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, […]

7 Reasons Why Your Business Should Invest In SEO

7 Reasons Why Your Business Should Invest In SEO

Search Engine Optimization (SEO) is a very practical marketing channel that can bring qualified leads and customers to your business.It is now a proven fact that SEO can have better returns on investment as compared to traditional forms of marketing. In 2016, SEO needs to be part of a comprehensive […]

Local SEO vs Global SEO: Which One Should You Target?

Local SEO vs Global SEO: Which One Should You Target?

For internet advertising, it is very crucial to create a website that is compelling for the target audience. While deciding an SEO strategy, one of the most important things that you should be asking yourself is whether you need Local SEO or Global SEO. Both the types of SEO have […]

Google RankBrain – One of Google’s Top 3 Ranking Factors

Google RankBrain – One of Google’s Top 3 Ranking Factors

Ever since its start, Google has employed simple yet useful algorithms for delivering better results to users. In October 2015, Bloomberg revealed that a machine-learning Artificial Intelligence (AI), which was named as RankBrain, would contribute to Google search results. It seems quite clear with the advent of RankBrain that Google […]