I am Not Weird, I am Limited Edition

I am Not Weird, I am Limited Edition

When I was going through my usual research, these words “I am not weird, I am limited edition” came into the spotlight. I was wondering about the interactions that I have with people every day, be it young entrepreneurs or huge businesses. As the CEO of a digital marketing company […]

Management Lessons from Padmaavat

Management Lessons from Padmaavat

In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as […]

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Being a part of Circle’s family. I get an annual opportunity to witness the flagship program of Circle’s called Circle’s Premier League (CPL) every year, This event gives all members of circles a great opportunity connect with over 180 enthusiastic circle members who are friends outside, but compete with each […]

Grow Your Business Efficiently with CRM

Grow Your Business Efficiently with CRM

In today’s super-competitive markets, the organizations that manage customer relationships the best are more likely to win. CRM is a game-changing tool that can help businesses grow faster and work smarter. Let’s look at what a CRM could do for you… Data Any organization small or big will have data […]

Make a Customer, Not a Sale (2020)

Make a Customer, Not a Sale (2020)

For business entrepreneurs or key employees dealing directly or indirectly with customers, it is always testing to keep clients satisfied with the kind of services you provide. Especially with web sites service, it will surely crush your business if you screw it up.Within minutes millions of your prospective customers can […]

Are You Evolving Along With Your Business?

Are You Evolving Along With Your Business?

I remember studying a research report at Indian IT industry in which they summarized that the Indian IT industry is characterized by services and also that human capital has been a significant contributor of constant growth of industrial sector. Well, today I am a part of a rapid growth organization […]

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hello, my name is Tejaswini and I have been working in the IT Industry over a year now. People say, “the first year is always difficult”, but I would like to say that it is more challenging as you get to learn different skills at each and every walk of […]

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

As we all know LinkedIn is a professional networking site, it allows professionals to establish connection within their known and prospective connects. Hello, my name is Ashish Dalia. I’m a passionate digital marketer here at I Knowledge Factory Pvt. Ltd; today I’m going to share my experience about how to […]

A Business Analyst?? No…Call Me a Product Builder.

A Business Analyst?? No…Call Me a Product Builder.

Hello All, I am Tejaswini Nighojkar working as Business Analyst in IKF Pvt. Ltd. The most common question that I have been asked, repetitively is – What does a Business Analyst (BA) do? Most of the people and colleagues are not aware of the role of a BA. So today […]

Transforming Vision into Reality With Effective Delegation

Transforming Vision into Reality With Effective Delegation

Every entrepreneur has a vision of what they’d like the future to look like. Entrepreneurs’ are visionary and it is equally important that they entrust their long-term vision to the people associated with him/her. However, it is been observed that they sometimes fall short to carry out this process lucratively. […]

Marketing Myopia

Marketing Myopia

‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor.Due to the short-visional mindset and wrong assumption that a firm […]

What Kind of an Entrepreneur are You?

What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are […]

42 REASONS TO LOVE OUR BOSS!

42 REASONS TO LOVE OUR BOSS!

On his birthday, we bring together the qualities that make him the best boss. We love him not just because he is a gem of a person but also because of the invincible qualities that separate him from boss to a leader. We are privileged to have such a great […]

Personal Branding on Social Media

Personal Branding on Social Media

Personal branding is a conscious effort towards building your own personal portfolio. You don’t need to be a celebrity, business tycoon to create your portfolio. Every person has a niche for having their personal, social, financial, economical set of connect with whom they interact from time in and out. However, […]

Motivation = Pleasure & Pain

Motivation = Pleasure & Pain

Every businessman knows that motivated employees are the crux of their organization. A sound businessman spends ample amount of time and money in keeping their employees happy and pumped. Every human being has natural tendency to seek appreciation which is the ultimate key in keeping employees motivated.  However, the question […]

How to Be a World Class Content Marketer?

How to Be a World Class Content Marketer?

Since last couple of weeks, I had been investing my time over internet watching on Youtube, reading Blogs & listening to Podcasts to get an upper edge over the most talked topic today on ‘Content Marketing’. I am glad to share my learning with you. I would appreciate your feedback, […]

Why Digital Marketing is a Must for Higher Education Institutes

Why Digital Marketing is a Must for Higher Education Institutes

Do you know that 91% of the students browse the internet for collecting information regarding the colleges and different courses? According to a research conducted by IMRB on students online behaviour, 4 out of 5 consider internet to be the main source of information when it comes to finding relevant […]

Importance of Employee Training and Development Programs

Importance of Employee Training and Development Programs

Organizations expect their employees to be very productive and to focus on the task they have been assigned to. Such repetitive and monotonous work schedule leaves very little room for gaining additional information or keeping up to date with the updates with respect to particular field that they are operating […]

Time Management and Prioritization of Tasks

Time Management and Prioritization of Tasks

Planning is very important for Time Management. You should do the proper planning and there should be clarity in your thoughts before doing the critical time management. When you are very much certain about your professional goals and know exact needs of your organization, you will much be able to […]

Advertising Beguiles

Advertising Beguiles

Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles. Fear Fear […]

How to Best Serve Your Clients

How to Best Serve Your Clients

How you acknowledge and treat your customers can make a big difference while retaining them However, the unsatisfied client is a lost opportunity and even if they don’t show their dissatisfaction directly to the organization, they can turn out to be negative influence by sharing their bad experience with other […]

Project Management at a Web Designing Agency

Project Management at a Web Designing Agency

Managing multiple projects is one of the biggest tasks. What we want is optimal results for all the projects. But as a project manager at times it is not possible to have a result that was expected. We may face a lot of attrition’s from the clients. As they say […]

Achieving Goals Is Crucial, Achieving Perfection Is Not

Achieving Goals Is Crucial, Achieving Perfection Is Not

What we are going to discuss hence-forth is something that we come across each day during the course of our lives.But we are often hit with this question, should we be perfect in doing everything that we do? Is it tangible to do so? Or are we just consuming ourselves […]

Impact of Demonetisation on Online Business

Impact of Demonetisation on Online Business

8th November, 2016 was a different day to be marked in the history of India. Mr. Narendra Modi, Prime Minister of India made an announcement via a press conference regarding the ban on Rs. 500 & Rs. 1000 notes. The Indian economy was out to make a difference. The Indian […]

Importance of Telephone Etiquettes

Importance of Telephone Etiquettes

In most of the organizations, the first point of contact for customers to reach you is either over the phone or email, for discussing their requirement or questions they might have. If a reply has to be given to a customer’s email there are lots of support systems available like […]

Your Cyberspace Presence Matters…!

Your Cyberspace Presence Matters…!

It’s all we live in, the habitat we have, the connections we preserve, ability we think, things that belong, habits we buy, the explorations we make turning digital now and then. The moment we go online it’s all our digital footprints. The way we behave and do interact is all […]

Cannibalism

Cannibalism

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company. Cannibalization Strategy Companies are the ones […]

Documentation Matters!!

Documentation Matters!!

Documentation plays an important role in any development process or in any project. One of the Key Skills required for a BA is the ability to create clear and unambiguous documentation. Some of the documents created by a BA are: Business requirement Document Functional Requirement Specification Use Cases/ Entity relationship […]

13 Startup Survival Rules

13 Startup Survival Rules

This is the generation of startups. Larger companies are trying to become more agile. There are so many startups coming up, but the challenge is to sustain in this competition. Can we count the number of startups that have started three years back and are still operational and making buzz […]

Benefits of SSL for Businesses

Benefits of SSL for Businesses

What is SSL? SSL are called as (Secure Sockets Layer) Certificates are small sized data files that bind a cryptographic key and a company’s details digitally When SSL certificates are installed on a web server, it activates the https protocol which make all connections from a web server to a […]

Strong Ethics Does Wonders to Organizations and Individuals

Strong Ethics Does Wonders to Organizations and Individuals

I am sure a lot of us have already read and considered about following a fair amount of work ethics in our organization. Also, there is no denying of the fact that there is nothing too novel about this topic to any corporate or the world. However, it is worth […]

Balancing Work & Life Amid The Pandemic

Balancing Work & Life Amid The Pandemic

What is work-life balance?We often hear the concept and are quite aware of the work-life balance. We need to maintain a balance between our work and personal life. It’s like having “me time”. Me time can include a lot of many things that our mind our heart may tell us […]

Understanding Sales and Marketing

Understanding Sales and Marketing

Researches that were done from time to time and various Surveys conducted till date prove that there is no or very little awareness amongst people when it comes to the difference between Marketing and Selling. Only few of them have got their basics correct regarding the facts and still we […]

18 Mistakes That Kill Startups

18 Mistakes That Kill Startups

Being in a startup for a while, I have done a lot of mistakes, and wrong decisions. So, from my experiences in the past here are 18 mistakes that Entrepreneurs make which can be the major reason that may kill a startup. Single Founder Today, you cannot rely on one […]