Management Lessons from Padmaavat

Management Lessons from Padmaavat

In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as […]

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Being a part of Circle’s family. I get an annual opportunity to witness the flagship program of Circle’s called Circle’s Premier League (CPL) every year, This event gives all members of circles a great opportunity connect with over 180 enthusiastic circle members who are friends outside, but compete with each […]

Storytelling in Email Marketing

Storytelling in Email Marketing

Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a […]

Grow Your Business Efficiently with CRM

Grow Your Business Efficiently with CRM

In today’s super-competitive markets, the organizations that manage customer relationships the best are more likely to win. CRM is a game-changing tool that can help businesses grow faster and work smarter. Let’s look at what a CRM could do for you… Data Any organization small or big will have data […]

Ignite your Potential with Daniel Jacob – Key Takeaways from the Session

Ignite your Potential with Daniel Jacob – Key Takeaways from the Session

Recently, I had the opportunity to attend a seminar by the motivational speaker, Daniel Jacobs which was on the topic of ‘Igniting your Potential’. The session was a very insightful and an enjoyable one. About the Speaker- Mr. Daniel Jacobs is a Commerce graduate from Madras University and also a […]

Make a Customer, Not a Sale

Make a Customer, Not a Sale

For business entrepreneurs or key employees dealing directly or indirectly with customers, it is always testing to keep clients satisfied with the kind of services you provide. Especially with web sites service, it will surely crush your business if you screw it up. Within minutes millions of your prospective customers […]

Are You Evolving Along With Your Business?

Are You Evolving Along With Your Business?

I remember studying a research report at Indian IT industry in which they summarized that the Indian IT industry is characterized by services and also that human capital has been a significant contributor of constant growth of industrial sector. Well, today I am a part of a rapid growth organization […]

B2B – Social Media to Social Business

B2B – Social Media to Social Business

The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding […]

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hard Skills Vs. Soft Skills – Developing the Right Combination

Hello, my name is Tejaswini and I have been working in the IT Industry over a year now. People say, “the first year is always difficult”, but I would like to say that it is more challenging as you get to learn different skills at each and every walk of […]

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

As we all know LinkedIn is a professional networking site, it allows professionals to establish connection within their known and prospective connects. Hello, my name is Ashish Dalia. I’m a passionate digital marketer here at I Knowledge Factory Pvt. Ltd; today I’m going to share my experience about how to […]

A Business Analyst?? No…Call Me a Product Builder.

A Business Analyst?? No…Call Me a Product Builder.

Hello All, I am Tejaswini Nighojkar working as Business Analyst in IKF Pvt. Ltd. The most common question that I have been asked, repetitively is – What does a Business Analyst (BA) do? Most of the people and colleagues are not aware of the role of a BA. So today […]

Why Digital Marketing is Necessary for SME’S

Why Digital Marketing is Necessary for SME’S

As a professional in digital world my responsibility is to make a person or an organization aware about the continuous evolution happening over the digital space which can help business to explore the true potential of Digital Marketing. Digital medium is growing exponentially from the way we buy to the […]

Key Account Management – BE YOUR CLIENT’S SUPERHERO

Key Account Management – BE YOUR CLIENT’S SUPERHERO

Key Account Management BE YOUR CLIENT’S SUPERHERO I’m working as an Account Manager since last two years. Account managers stand out in any industrial environment, no matter which business sector they belong to. We establish trust out the gate. Basically, Great account managers solve problems and are responsible to provide […]

Transforming Vision into Reality With Effective Delegation

Transforming Vision into Reality With Effective Delegation

Every entrepreneur has a vision of what they’d like the future to look like. Entrepreneurs’ are visionary and it is equally important that they entrust their long-term vision to the people associated with him/her. However, it is been observed that they sometimes fall short to carry out this process lucratively. […]

Marketing Myopia

Marketing Myopia

‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor. Due to the short-visional mindset and wrong assumption that a […]

What Kind of an Entrepreneur are You?

What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are […]

AdWords Tips to Double Up Your Conversions

AdWords Tips to Double Up Your Conversions

Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance. Good Account Structure: The accounts structure of the […]

7 Best of Social Media Tools to Automate Your Work

7 Best of Social Media Tools to Automate Your Work

Social media has become a key platform to boost your business. This is due to proliferation in the digital marketing field. Boosting on social media is cheaper and more effective than the traditional way of marketing. It does not require much experience or strong monetary back-up. There are plenty of […]

42 REASONS TO LOVE OUR BOSS!

42 REASONS TO LOVE OUR BOSS!

On his birthday, we bring together the qualities that make him the best boss. We love him not just because he is a gem of a person but also because of the invincible qualities that separate him from boss to a leader. We are privileged to have such a great […]