Mobile Is Now a ‘Behaviour’ Not a ‘Device’

Mobile Is Now a ‘Behaviour’ Not a ‘Device’

The mobile technology has become a must-have necessity in the modern life. From smartphones to newly recently released wearable tech, mobile technology is evolving every day. The whooping surge of mobile users and their reliance on mobiles in their daily life is a predicament of things to come. Mobile technology […]

Motivation = Pleasure & Pain

Motivation = Pleasure & Pain

Every businessman knows that motivated employees are the crux of their organization. A sound businessman spends ample amount of time and money in keeping their employees happy and pumped. Every human being has natural tendency to seek appreciation which is the ultimate key in keeping employees motivated.  However, the question […]

How to Be a World Class Content Marketer?

How to Be a World Class Content Marketer?

Since last couple of weeks, I had been investing my time over internet watching on Youtube, reading Blogs & listening to Podcasts to get an upper edge over the most talked topic today on ‘Content Marketing’. I am glad to share my learning with you. I would appreciate your feedback, […]

Why Digital Marketing is a Must for Higher Education Institutes

Why Digital Marketing is a Must for Higher Education Institutes

Do you know that 91% of the students browse the internet for collecting information regarding the colleges and different courses? According to a research conducted by IMRB on students online behaviour, 4 out of 5 consider internet to be the main source of information when it comes to finding relevant […]

Benefits of Working With a Digital Marketing Agency

Benefits of Working With a Digital Marketing Agency

One thing for sure Agency life is happening and quite fast-paced, you don’t know which brand you’ll get to work on next. It’s quite different than working in-house for a single brand. That’s when agencies recruit, it’s really important for them to find a good fit. Same on the other […]

Importance of Employee Training and Development Programs

Importance of Employee Training and Development Programs

Organizations expect their employees to be very productive and to focus on the task they have been assigned to. Such repetitive and monotonous work schedule leaves very little room for gaining additional information or keeping up to date with the updates with respect to particular field that they are operating […]

Time Management and Prioritization of Tasks

Time Management and Prioritization of Tasks

Planning is very important for Time Management. You should do the proper planning and there should be clarity in your thoughts before doing the critical time management. When you are very much certain about your professional goals and know exact needs of your organization, you will much be able to […]

Digital Marketing for Restaurants: Need of the Hour

Digital Marketing for Restaurants: Need of the Hour

Electronic channels, positive comments and feedback about a company/product attract new clients and help in building enduring relationship. But, these comments & feedback can also drive customers away from a company. A happy and satisfied customer helps a business to grow, whereas an unhappy client can harm a business in […]

6 Reasons Why You Need to Revamp Your Website

6 Reasons Why You Need to Revamp Your Website

A website is one of the best tools for marketing a business on social media and forums. It acts as a sales person that works 24/7 throughout the year. It also helps your prospective customers to find your company on the internet, along with giving credibility to your business. In […]

21 Questions You Must Know Before You Set Out to Launch Digitally

21 Questions You Must Know Before You Set Out to Launch Digitally

Today every business whether small, medium or big sized needs to have a website. A website can help you with a lot of perspectives like leveraging your company’s potentials on social medium platforms through digital branding and marketing techniques like SEO, SMM, SEM etc. We live in an era where […]

Advertising Beguiles

Advertising Beguiles

Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles. Fear Fear […]

How to Best Serve Your Clients

How to Best Serve Your Clients

How you acknowledge and treat your customers can make a big difference while retaining them However, the unsatisfied client is a lost opportunity and even if they don’t show their dissatisfaction directly to the organization, they can turn out to be negative influence by sharing their bad experience with other […]

Best Website Practices For Lead Generation

Best Website Practices For Lead Generation

“Let the design be so good that they cannot ignore you”. Yes, that’s so very true, it’s the design that would do the talking for you. A design can actually be an online soul for the company. What do you mean by a lead generating website? A lead generating website […]

PPC for Festive Season

PPC for Festive Season

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale. With festive season around; Verticals like electronics, home, kitchen and furniture would […]

Digisutra for Brands

Digisutra for Brands

Every brand whether an established or new wants to have a sustaining digital presence but very few brands succeed in doing it, everyone wonders what is the perfect tool in digital market which will give them an edge over their competitors. Well, there’s no perfect blueprint of it but yes […]

Digital Marketing: Expanding Horizon for the Travel Industry

Digital Marketing: Expanding Horizon for the Travel Industry

Digital marketing, particularly social marketing strategies help small business owners to contend with large corporate. This was not possible in past decades owing to short-comings of traditional broadcasting system. Digital marketing is very important for small businesses as it offers them the opportunity to establish more engaging communication channels with […]

Project Management at a Web Designing Agency

Project Management at a Web Designing Agency

Managing multiple projects is one of the biggest tasks. What we want is optimal results for all the projects. But as a project manager at times it is not possible to have a result that was expected. We may face a lot of attrition’s from the clients. As they say […]

Can Google Allo Outsmart Whatsapp?

Can Google Allo Outsmart Whatsapp?

Google Playstore has thousands of apps for different purposes. What we all are addicted to is the messaging app where we can share pictures, documents etc and that to at the least possible cost. Gone are the days where we used SMS’s for communicating with each other.  There are plenty […]

Get the Best ROI from Your Emailer Campaigns

Get the Best ROI from Your Emailer Campaigns

Email a general term which we all are aware of as we have been using it on daily basis for our personal as well as professional use. The email records and archives are the ones which are always available to help us out with information and communication that had taken […]