Achieving Goals Is Crucial, Achieving Perfection Is Not

Achieving Goals Is Crucial, Achieving Perfection Is Not

What we are going to discuss hence-forth is something that we come across each day during the course of our lives.But we are often hit with this question, should we be perfect in doing everything that we do? Is it tangible to do so? Or are we just consuming ourselves […]

Impact of Demonetisation on Online Business

Impact of Demonetisation on Online Business

8th November, 2016 was a different day to be marked in the history of India. Mr. Narendra Modi, Prime Minister of India made an announcement via a press conference regarding the ban on Rs. 500 & Rs. 1000 notes. The Indian economy was out to make a difference. The Indian […]

Importance of Telephone Etiquettes

Importance of Telephone Etiquettes

In most of the organizations, the first point of contact for customers to reach you is either over the phone or email, for discussing their requirement or questions they might have. If a reply has to be given to a customer’s email there are lots of support systems available like […]

Digital Marketing: A Facelift For Cosmetic Surgeons

Digital Marketing: A Facelift For Cosmetic Surgeons

A doctor who is a specialist in any field needs digital presence to connect with new and old patients and at the same time build an online presence too. We are living in such an era where our online presence matters a lot. Before visiting, the patient researches about you […]

Your Cyberspace Presence Matters…!

Your Cyberspace Presence Matters…!

It’s all we live in, the habitat we have, the connections we preserve, ability we think, things that belong, habits we buy, the explorations we make turning digital now and then. The moment we go online it’s all our digital footprints. The way we behave and do interact is all […]

Cannibalism

Cannibalism

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company. Cannibalization Strategy Companies are the ones […]

Digital Marketing Trends That Will Dominate 2017

Digital Marketing Trends That Will Dominate 2017

Digital marketing is now open and available to every large and medium-sized businesses who are creating their online presence and promoting their services and products through social media channels and web sites. Do you know what shall be booming in 2017?? No, well then you should read this article to […]

Documentation Matters!!

Documentation Matters!!

Documentation plays an important role in any development process or in any project. One of the Key Skills required for a BA is the ability to create clear and unambiguous documentation. Some of the documents created by a BA are: Business requirement Document Functional Requirement Specification Use Cases/ Entity relationship […]

13 Startup Survival Rules

13 Startup Survival Rules

This is the generation of startups. Larger companies are trying to become more agile. There are so many startups coming up, but the challenge is to sustain in this competition. Can we count the number of startups that have started three years back and are still operational and making buzz […]

Benefits of SSL for Businesses

Benefits of SSL for Businesses

What is SSL? SSL are called as (Secure Sockets Layer) Certificates are small sized data files that bind a cryptographic key and a company’s details digitally When SSL certificates are installed on a web server, it activates the https protocol which make all connections from a web server to a […]

Strong Ethics Does Wonders to Organizations and Individuals

Strong Ethics Does Wonders to Organizations and Individuals

I am sure a lot of us have already read and considered about following a fair amount of work ethics in our organization. Also, there is no denying of the fact that there is nothing too novel about this topic to any corporate or the world. However, it is worth […]

Balancing Work & Life

Balancing Work & Life

What is work life balance? We often hear the concept and are quite aware with the work life balance. We need to maintain a balance between our work and personal life. Its like having “me time”. Me time can include lot many things that our mind our heart may tell […]

Understanding Sales and Marketing

Understanding Sales and Marketing

Researches that were done from time to time and various Surveys conducted till date prove that there is no or very little awareness amongst people when it comes to the difference between Marketing and Selling. Only few of them have got their basics correct regarding the facts and still we […]

18 Mistakes That Kill Startups

18 Mistakes That Kill Startups

Being in a startup for a while, I have done a lot of mistakes, and wrong decisions. So, from my experiences in the past here are 18 mistakes that Entrepreneurs make which can be the major reason that may kill a startup. Single Founder Today, you cannot rely on one […]