We bring the voice of your customers to you.
Your customers are sharing their feedback and talking about your products and services on the social media more than you know but the question is - are you able to keep your pulse on these conversations and get back to them? Not only does the chitter-chatter around your brand on various platforms help you get an idea of your customers' general perception towards it but also give crucial insight nuggets that can be coalesced into your campaigns for building deeper connections and boosting sales. Social listening is all about that.
With our social listening services, you gain deeper and invaluable insights that enable you to communicate with your customers in a more meaningful way as well as hone your campaigns. Our mission is to not just help you utilize social media platforms for your marketing and advertising activities but also to develop them into legitimate customer service centers so that you can immediately know and act upon the feedback given by your customers.
- Sentiment Analysis
- Reputation management
- Social listening and conversation
- Proactive response management
- Tracking mentions on internet
- Is social listening relevant to my industry?
- How do you track social conversations about me?
- How do you monitor social listening revolving around me?
- Which are the popular tools for social listening?
- How much does your social listening service cost?
- Should social listening be done in-house or outsourced?
- How do you answer any queries on forums?
- What if we don't respond to consumers posting online?
- What is your response time?
- Can you share a few social listening case studies?
Well, social listening has got nothing to do with your industry. It's all about how much you care for your brand and reputation irrespective of whether it is online or offline. If you feel any individual searching for you or commenting on the posts you put out, it goes without saying you should take social listening seriously. In this day and age, when everyone - from your customers to competitors to employees can share their reviews and opinions about how they perceive you, we think it's important to think beyond the industry you come from. To know how social listening can benefit your business, get in touch with us today!
We use a number of social listening and reputation tools to make sure that whenever anyone mentions your company name or comments about your products/services online, you get an alert that points you to the conversation and its source. If we think any mention of you is just a generic update or a post, we will acknowledge it. However, if we sense something needs your immediate attention, we will forward the same to you for further action.
At the beginning of the engagement, we track the specific, descriptive and generic keywords and hashtags which are then feed in the tool to notify as soon as it matches the search queries.
Though there are hundreds of tools out there we, however, believe in working with the best. We even keep our fingers on the pulse of new tools as the newer ones always come with better insights and updates and we obviously need them as this industry is constantly in flux. Our competent team currently uses tools like Hootsuite, Sprout Social, Buffer, etc.
It is majorly dictated by your brand's reach and frequency of mentions. Likewise, factors like geography, popularity, consumer behavior, products/services are also taken into consideration before we zero in on a specific amount.
There is no specific answer to this it as it all depends on the frequency and volume of conversations and activities you get mentioned. If you think your social engagement or follow base is low to medium, we think it might be okay to outsource it to an agency. However, if you think your brand gets major mentions in the conversational currents, we think it might be prudent to have an in-house team to monitor the same.
We prepare a general list of relevant FAQs at the beginning of the engagement monitoring. In cases, where the questions get specific, we pass them along to you so that you can satisfy the query in a satisfactory manner.
As long as the comments and mentions are positive and not sabotaging the image of your brand, it's okay if you don't respond. But, if a conversation throws your brand in a negative light, it is important to take things into your own hands. However, as a general rule, we keep tabs on all types of mentions - whether good or bad and besides it doesn't hurt acknowledging someone that you appreciate their opinion/feedback.
It again depends on the engagement level. Typically we respond within 2-3 hrs during regular work days.
Given the sensitive nature of this service, we are under a confidentiality contract with the client that forbids us from sharing the case studies. You can, however, find a number of case studies on the internet to get a general idea as to how social listening works and has benefitted businesses.
Our Services Include
Beromt’s outreach skyrocketed after our digital marketers employed their meticulous strategy